How Much Does It Cost to Build a Commercial Indoor Shooting Range?
Range Guide QUICK ANSWER All-in project cost (including land or lease-related real estate costs, plus construction and range systems) commonly lands in the multi-million-dollar range, and can climb significantly with higher bay and lane counts, premium tech, or challenging site conditions. Range systems and specialty buildout alone (ventilation and filtration, bullet containment, acoustics, target systems, […]
How to Open a Shooting Range: A Guide to Building and Launching a Commercial Shooting Facility
Range Guide QUICK ANSWER Use our “How to Open a Shooting Range” guide to plan and ask better questions: it’s a high-level roadmap for owners/operators, and it clarifies where you’ll need specialists for design, compliance, and risk management. Treat your project like a specialized facility, not just a retail build-out: indoor ranges can live or […]
What to Consider When Building a Home Shooting Range
Few things offer as much joy and freedom as being able to shoot your firearms in your own private gun range. A home shooting range provides more than just a fun venue for shooting and a place to entertain your friends, it also provides you with training scenarios to hone your abilities as a shooter […]
Memberships and Marketing – Building a Foundation for Success
THE POWER OF BRANDING Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and […]
You’ve Just Built A Shooting Range: Now What?
You’ve undertaken the multifaceted process of planning, designing, and building an indoor shooting range. You’ve discovered that creating a viable, ballistically-safe facility is no small feat. In fact, the process can challenge even the most stout-hearted, second-amendment-supporting, gun-crazed patriot. However, you persevered because the satisfaction and rewards of owning and operating a shooting range can […]
Total Containment Trap – Action Target, quality steel bullet traps for indoor shooting ranges.
Redefining the shooting experience for… EVERYONE!
SHOT Show 2017 New Products
FOR IMMEDIATE RELEASE ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017 PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman […]
Choosing A Concealed Carry Course
According to the National Shooting Sports Foundation (NSSF), the number of concealed carry holders increased 29% from 6.9 million people in 2010 to 9 million people in 2012. Whatever the reason or motivation, more and more people are making the decision to become a concealed carry permit holder. Making a decision to become a concealed […]
The Shooting Sports Industry: A Consumer’s Market
The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry […]