Tag: Action Target

Discover The Thrill Of Reactive Steel Targets

Posted on by Troy Olson

What is a Reactive Steel Target?

A reactive steel target is a sophisticated training tool designed to enhance your shooting experience by simulating real-world shooting scenarios. Unlike static targets, these are typically mounted on a pivot system, allowing certain components to rotate or turn in various directions. These dynamic movements challenge shooters to adapt quickly, improving their accuracy, target acquisition speed, and decision-making skills. These targets are invaluable for training in law enforcement, military, and competitive shooting, providing an immersive and challenging shooting experience. Beyond that, these targets are fun to shoot at and provide an exhilarating experience for any range day.

reactive steel target dueling tree heavy duty

Why is a Reactive Steel Target Important?

Reactive Steel targets are vital for advanced marksmanship training due to their ability to create dynamic and unpredictable shooting scenarios. The dynamic movement of reactive targets requires shooters to maintain focus, track moving targets, and make rapid, accurate decisions. This challenges shooters to enhance their skills in target engagement, trigger control, and situational awareness. By simulating real-world movements, reactive targets prepare shooters for the complexities of live encounters, ensuring they are well-equipped to handle various shooting situations effectively.

When Should I Use a Reactive Steel Target at My Shooting Range?

These targets should be incorporated into training sessions focused on enhancing precision, speed, and adaptability. They are especially valuable for law enforcement and military personnel, where split-second decisions can be the difference between success and failure. Competitive shooters also benefit from using these targets as they provide a unique and challenging element to shooting competitions. Additionally, they are excellent for scenario-based training, allowing shooters to practice engaging multiple threats and improving their overall marksmanship skills in a controlled and realistic environment.

Turning Target and Action Target

At Action Target, we revolutionize marksmanship training with our cutting-edge reactive steel targets. Crafted with precision and durability, our reactive steel targets offer realistic and versatile movements, challenging shooters to excel in various shooting scenarios. Action Target’s reactive steel targets are engineered for reliability, ensuring consistent and smooth rotations during training sessions. By integrating our reactive targets into your shooting range activities, you empower shooters to adapt to dynamic situations, refine their skills, and master the art of marksmanship in the most realistic and effective manner possible. Experience the evolution of marksmanship training with Action Target’s innovative reactive steel target solutions.

Rimfire Hostage reactive steel target
Reactive IPSC Target

Ready Gunner: 2023 Indoor Range Updates & Improvements

Posted on by Marketing Action Target

At Action Target, we love revisiting indoor shooting ranges we helped build to update and improve existing or outdated equipment. We recently worked with our friends at Ready Gunner in Orem, UT to upgrade target retrievers and install a new Dust Control Unit (DCU).

Upgraded Target Retreivers

Before this recent update, six lanes at Ready Gunner were equipped with our SRET target retriever systems. These budget-friendly target retrievers were a great launchpad for Ready Gunner and served them well for years as they grew their customer base and expanded business. While the SRET is known for its simple design and consistent performance, it isn’t as flexible for customers as they shoot.

The newly installed Pilot target retrievers feature direct drive, wireless motors, and integrate seamlessly with our SmartRange Axis range control system. They offer shooters more variety in shooting distance, programmable drills, and lighting scenarios, and give range staff the ability to focus on customer experience and less on maintaining tired equipment. Learn more about Pilot indoor shooting range retrievers HERE.

Improved Dust Collection

An upgraded Dust Collection Unit (DCU) means anyone shooting or working at Ready Gunner can breathe easy and reduce their exposure to harmful lead dust particulates. This upgraded system pulls lead dust carried into the bullet trap into a collection system via negative pressure, and deposits it into containers which are clean, sealed, and easy to transport for responsible disposal. The DCU uses advanced filtration technology to use less energy, to provide cleaner air, and to improve the lifespan of shooting range HVAC system filters. Learn more about indoor shooting range ventilation HERE.

It’s always a privilege for us at Action Target to visit our shooting range partners and Ready Gunner was no exception. If you’re in the area, head down to Ready Gunner to see their newly updated lanes, and throw some lead down range for us. Check out everything Ready Gunner has to offer right HERE.

Two Years Strong: VirTra Continues Support for Action Target’s LETC in 2023

Posted on by Marketing Action Target

Introduction

Action Target is thrilled to announce VirTra as a key sponsor for Law Enforcement Training Camp (LETC) for the second consecutive year. This partnership symbolizes our shared commitment to providing law enforcement personnel with top-notch training and resources. The camp, scheduled for August 21-25 in Provo, Utah, will feature a range of advanced training programs, including VirTra’s Red Dot Optics Training Program.

VirTra’s Red Dot Optics Training Program: A Highlight of LETC 2023

VirTra’s Red Dot Transition and Sustainment program, developed in collaboration with Matt Jacques from Victory First, is designed to equip officers with the skills needed to transition from traditional iron sights to a pistol-mounted red dot optic. This program offers both live fire and simulator training, along with sustainment material to help officers continue building essential skills.

In-Depth Course Details

Instructed by Mike Clark from VirTra/Victory First, the VirTra Red Dot Transition and Sustainment program is designed to take officers with little to no experience with the pistol-mounted red dot optic and equip them with the necessary skills to successfully transition from traditional iron sights to a pistol-mounted red dot optic. The course will be conducted in the VirTra simulator and on a live fire range, providing a comprehensive training experience.

The sustainment package within the course offers specific drills that can be conducted in the simulator pre or post daily briefings or as a supplement to range qualification days. It takes an in-depth look at some of the more popular red dot optics on the market today but is not intended as an all-encompassing recommendation as to what optics to choose or avoid.

Certified and Comprehensive Training

The course is certified by the International Association of Directors of Law Enforcement Standards and Training (IADLEST) and meets POST requirements in 38 States. It contains a pre-test, lecture, post-test, and range drills, exemplifying VirTra’s dedication to their Teach, Train, Test, Sustain philosophy.

Equipment Required

  • Duty belt to include service pistol with a Pistol Mounted Red Dot Sight (PMRDS)
  • Ear and Eye protection
  • 3 magazines
  • 400 Rounds of Ammunition
  • Sunscreen
  • Water/hydration

Join Us for an Unforgettable Experience

We invite all law enforcement professionals to join us at LETC 2023 and benefit from the exceptional training opportunities offered by VirTra and other leading experts in the field. Together, we strive to enhance the skills and readiness of our law enforcement community.

Learn More About LETC 2023

Action Target is proud to partner with VirTra for the 2023 LETC. Their dedication to quality training aligns perfectly with our mission to empower law enforcement professionals with the tools and knowledge they need to succeed. We look forward to seeing you at LETC 2023!

The Best of the Best: What Makes an NSSF 5-Star Rated Shooting Range?

Posted on by Marketing Action Target

Introduction

For more than 60 years, the National Shooting Sports Foundation has been the standard-bearer for those in the firearms industry. Created in 1961 to promote, protect, and preserve hunting and shooting sports, the NSSF is a trade association with more than 12,000 members across the industry. As part of their mission to promote shooting sports, the NSSF has established a program to recognize shooting ranges that provide outstanding facilities for firearms enthusiasts, known as the NSSF 5-Star Rating System.

According to Star Rating System Guide released by the NSSF in 2018, the rating system serves the following purpose:

“The rating system is based on our vision of a safe, well managed, customer-oriented facility that is a strong promoter in the recreational shooting sports market. NSSF’s new Star Rating Range Program will hold facilities to a higher standard. These 5 Star-rated ranges will be the gold standard for our industry, those ranges having earned that rating through their focus on advancing best business practices.”

With 68 ranges currently qualifying for a 5-Star Rating, Action Target is proud to have partnered with 29 ranges who have earned an NSSF 5-Star rating. Below is a list of qualifying ranges associated with Action Target.

Action Target Partners with NSSF 5-Star Ratings

RangeLocationWebsite
Gunfighter Canyon – WilliamsWilliams, Arizonawww.gunfighter.com
Kings Gun Center LLCHanford, Californiawww.kingguncenter.com
Centennial Gun ClubCentennial, Coloradowww.centennialgunclub.com
Nexus ShootingDavie, Floridawww.nexusshooting.com
Shooters World, LLCOrlando, Floridawww.shootersworld.com
Shooters World, LLCTamp, Floridawww.shootersworld.com
Shooters World, LLCThe Villages, Floridawww.shootersworld.com
Guns-n-Gear Sports LLCIdaho Falls, Idahowww.gngsports.com
Maxon Shooter’s Supplies and Indoor RangeDes Plaines, Illinoiswww.maxonshooters.com
On Target Range & Tactical Training CenterCrystal Lake, Illinoiswww.ontargetsite.com
Smokin’ Gun WorxForreston, Illinoiswww.smokingunworx.com
Firearms Range and Clothing, Inc.Baton Rouge, Louisianawww.frcbr.com
Cape Gun WorksHyannis, Massachusetts https://capegunworks.com/
Ann Arbor Arms LLCAnn Arbor, Michiganwww.annarborarms.com
Top Gun Shooting Sports, Inc.Taylor, Michiganwww.tgssinc.com
Heartland Gun Club & RangeRochester, Minnesotawww.heartlandgunclubs.com
White Birch ArmoryDover, New Hampshirewww.wbarmory.com
RTSP, LLCRandolph, New Jerseywww.rtsponline.com
Reloaderz NJWayne, New Jerseywww.reloaderznj.com
Carolina Sporting ArmsCharlotte, North Carolinawww.csaguns.com
Heritage Guild of Easton, LLCEaston, Pennsylvaniawww.heritageguild.com
Keystone Shooting CenterMars, Pennsylvaniawww.keystoneshootingcenter.com
Nashville ArmoryNashville, Tennesseewww.nashvillearmory.com
Nardis Gun Club at Alamo RanchSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club at Rolling OaksSan Antonio, Texaswww.nardisgunclub.com
Nardis Gun Club – San AntonioSan Antonio, Texaswww.nardisgunclub.com
Bellevue Gun ClubBellevue, Washingtonhttps://www.westcoastarmory.com
The Range LLCYakima, Washingtonwww.therangellc.com
Lehigh Valley Sporting ClaysCoplay, Pennsylvaniawww.lvsclays.com
Starting Top, Left to Right: Carolina Shooting Arms, Guns-n-Gear Sports LLC, Heartland Gun Club & Range, Nardis Gun Club at Alamo Ranch, Nashville Armory, and Shooters World, LLC.

What Does It Take?

The process of becoming a 5-Star Rated Range with NSSF is one a new—or existing—range owner can complete with their existing business. The NSSF qualifies ranges for a 3-5 Rating based on the following criteria:

  1. Appearance and Maintenance: The range must be clean, well-maintained, and visually appealing to shooters and visitors.
  2. Management: This includes integration of technology, general business management, and marketing tactics together ensure a quality customer experience.
  3. Shooting Sports Development: This evaluation looks at the procedures and policies in your business that support the promotion and development of shooting sports for the public. This includes public events and range availability, community engagement, and environmental practices to ensure safe range operation for the facility and staff.
  4. Amenities: This evaluation considers the offerings of your business to the public, including restrooms, stocked pro shop or retail spaces, and compliance with ADA accessibility and other requirements.

Benefits of Being a 5-Star Range

Now that we know what it takes to be a 5-Star Rated Range, what are the benefits of being rated so highly? There are several benefits, some of which include:

  1. Increased customer satisfaction and loyalty: The 5-star rating is a recognition of excellence in the industry, and customers are likely to be attracted to ranges with this rating.
  2. Improved reputation and visibility: Being recognized as a 5-star range can help to establish a positive reputation in the industry and increase visibility among shooting sports enthusiasts.
  3. Potential for increased revenue: Customers are willing to pay more for a superior experience and being a 5-star rated range can lead to increased revenue from range fees, merchandise sales, and other services.
  4. Access to NSSF resources: 5-star rated ranges have access to resources provided by the NSSF, such as training programs and marketing materials, which can help improve operations and attract more customers.
  5. Networking opportunities: The NSSF hosts events and conferences that provide opportunities for range owners to network with other industry professionals and learn about best practices in the industry.

Being rated 5 stars from the NSSF is mark of excellence that can help attract new business and other range owners to follow your example.

Action Target’s Role

At Action Target, we specialize in engineering range solutions that are expertly planned and installed, so you can be confident in the product you receive. This leads to high reviews from customers, more profitable ranges, better training options, and a safer experience for shooters and staff at your range.

Because of our commitment to excellence, 42% of NSSF 5-Star Ranges partnered with Action Target. Our projects and experience from around the globe has made Action Target a leader in the firearms industry, and NSSF’s rating system shows that Action Target continues to confidently provide quality service to both new and existing ranges.

“At Action Target, we are proud to have built many of the NSSF 5-star rated shooting ranges across the country” says Mike Birch, Action Target CEO. “We take great pride in designing and building state-of-the-art facilities that meet the highest standards of safety, comfort, and performance. Being a part of the process that helps ranges earn this prestigious rating is a testament to the quality of work and dedication of our team. We look forward to continuing to build and improve shooting range solutions for the benefit of the industry and its customers.”

Conclusion

Action Target has played a significant role in establishing many of the NSSF 5-star rated shooting ranges across the country. Our dedication to designing and building state-of-the-art facilities and range product solutions that meet the highest standards of safety, comfort, and performance has helped many ranges earn this prestigious rating. As a result, customers can enjoy an exceptional shooting experience while range owners benefit from increased customer satisfaction, improved reputation, and potential for increased revenue. By continuing to build and improve shooting ranges, Action Target is helping to promote and preserve hunting and shooting sports and ensuring that customers have access to the best facilities in the industry.

The creation of the NSSF’s 5-Star rating system was put in place to recognize “safe, well managed, customer-oriented” facilities for their excellence in preparing and training shooters across the country. Action Target’s mission to “build the safest and most advanced shooting ranges possible” aligns perfectly with this goal, which is only emphasized by the large amount of Action Target ranges who have earned a 5-Star Rating.          

SHOT Show Press Release

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE

ACTION TARGET TO SHOWCASE GROUND-BREAKING
SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020

PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on demonstrations.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new and enhanced solutions at SHOT Show this year. A few of these products include SmartRange Axis range control software, the Genesis target retriever, Flame Lock fire retardant, new TAC House wall panels and a rubber trap cleaning program,” said Kevin Tomaszewski, Senior Vice President & General Manager at Action Target.

SmartRange Axis™
SmartRange Axis is a cutting-edge connected range control system. The user-friendly interface for SmartRange Axis makes it easy to control products as they can all be accessed from one screen. It also provides valuable data that will help ranges understand how to optimize business operations. Furthermore, the ability to create individual range staff accounts allows range owners to monitor who has access to the system. SmartRange Axis is directly connected to Action Target’s cloud network, allowing Action Target to send remote updates, diagnose and troubleshoot issues, and recover real-time data.

SmartRange Axis has been integrated with Action Target’s Genesis™ target retriever, Pilot™ target retriever and ventilation systems. It will continue to integrate with more range equipment and is set to become the fundamental building block for any successful range.

“SmartRange Axis demonstrates Action Target’s commitment to supporting the ever-evolving needs of the shooting range industry. By harnessing technology that makes our products smart and connected, we reduce costly range maintenance and provide range owners with valuable analytics,” said Jesse Nelson, Product Marketing Manager at Action Target.

Genesis™ Target Retriever
Action Target’s Genesis is the most advanced target retriever on the market and was developed to streamline system operation and revolutionize the shooter’s experience through enhanced target functions and control.

Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet impacts on the target carrier. Genesis also integrates with SmartRange Axis™, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time and run synchronized trainings across multiple lanes.

Genesis allows for dynamic target presentations, including teasing, spinning and timed exposures. A built-in camera displays the target on the control screen, eliminating the need to bring the target up-range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment.

Flame Lock™
Action Target’s proprietary Flame Lock™ intumescent paint may be applied to rubber bullet traps and ballistic panels to provide an ASTM-E84 and ASTEM-E108 Class A fire rating. Made of non-hazardous water-based material, Flame Lock dries quickly and offers immediate fire protection for rubber traps and walls.

“More than 90% of our Rubber Berm Trap customers choose to include fire retardant protection. Flame Lock is simply the most convenient and effective product available. It allows customers to properly protect their investment and is worth the peace of mind,” said Chris Hess, Product Marketing Manager at Action Target.

SureStop™ Rubber
Action Target’s SureStop™ Rubber blocks and panels encapsulate rounds, eliminate splatter, and prevent bullet ricochets in both indoor and outdoor live-fire applications. SureStop Rubber is comprised of a proprietary blend of carefully-selected media and specialty binders. Its optimal ballistic and acoustic properties have been rigorously tested and verified by external organizations.

SureStop products may be treated with Action Target’s proprietary Flame Lock™ intumescent paint for an ASTM-E84 and ASTEM-E108 Class A fire rating. SureStop is manufactured to ensure maximum adhesion of Flame Lock for safety and durability under extreme indoor and outdoor conditions.

“Action Target is excited to bring SureStop Rubber to market. Specifically engineered, SureStop’s performance is second to none. When stopping bullets and bullet splatter is crucial, our customers trust SureStop,” said Jesse Nelson, Senior Marketing Manager at Action Target.

TAC House – RD™
Action Target’s TAC House – RD™ (Rapid Deploy) is a new lightweight wall panel training system. Each wall panel is just a third of the weight of the original TAC House – HD. The TAC House – RD is built for use with Simunition FX™, Force on Force™ and Man Marker™ rounds and creates an ultra-realistic active shooter, urban assault or force-on-force training environment.

Boasting a tool-free assembly, the TAC House – RD is modular and can be customized as needed. Its fiberglass-reinforced panels, which are moisture and UV-resistant, are bonded to an ABS skeleton that contains fire retardant and smoke-reducing properties.

“TAC House – RD is durable, lightweight and half the price of other training wall systems, making it a superior option for force-on-force and other non-live-fire training curriculums,” said Chris Hess, Product Marketing Manager at Action Target.

Legion™ Steel Target System
The Legion Target™ was designed with the goal to be the strongest and most versatile hanging target system ever developed. The target system assembly relies on friction and gravity only. This eliminates maintenance downtime from easily-broken chains and bolts. Furthermore, it takes less than 60 seconds to set up or take down the system.

“The Legion target is a game changer. Customers can now create multiple dynamic shooting scenarios with one system.” said Jared Miller, Portable Steel Sales at Action Target.

Aftermarket Services
Action Target forms a true partnership with range customers by providing value throughout the life of a range. After the range build is complete, Action Target supports range customers with services such as metals recycling, rubber trap cleaning, filter disposal, and custom maintenance plans. Action Target also has an online store (shop.actiontarget.com) where customers can conveniently purchase the items they require to maintain their ranges and stock their retail stores.

“Action Target is committed to our customer’s success, not just when their range is new but for the life of their range. We have a large offering of innovative solutions for after-market services that will prolong the life and quality of our customer’s ranges.” Tyler Webster, Vice President & General Manager at Action Target,” said Tyler Webster, Vice President & General Manager at Action Target.

Structural Rubber Berm Trap
This advanced modular rubber berm trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber granules can also be treated with Flame Lock fire retardant.

Rubber Berm & Metals Recycling Program
Action Target’s Rubber Berm & Metals Recycling Program provides the simplest and most beneficial solution for recycling spent metals from rubber berm traps. Action Target will also provide ranges with documentation to verify metals have been recycled in compliance with OSHA and EPA regulations.

Members of the Rubber Berm & Metals Recycling Program may opt to be paid for their recycled metals in the form of a check or credit for Action Target’s online store (with a 15% bonus for customers who sign up at SHOT Show) or Action Target’s range maintenance services.

Range Security
Action Target combines all security solutions into one easy-to-use system that prevents incidents and reduces false alarms to less than 1% (a stark contrast to the industry-average false alarm rate of 90%). Trained security professionals review alerts 24/7 and the system’s advanced video analytics utilize an unmatched algorithm to provide accurate threat assessment. Furthermore, range owners may access the live camera feed and arm/disarm the system from anywhere via mobile device.

“Our security system is without question the most superior option for protecting your range. By integrating cutting-edge technology and industry-leading hardware, Action Target provides a tailored solution that is unmatched in the industry,” said Jesse Nelson, Senior Marketing Manager at Action Target.

Lighted Fixed Turning Target Stand
The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.

The ground-mounted electric version of the FTTS includes optional LED target lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the system’s all-weather design makes it possible to train in any climate.

AutoTargets
AutoTargets is an intelligently connected target system that accurately senses hits in up to four zones and records them on a powerful app. The target drops and lifts based on hit zones, score requirements, and time limits that are set on the app.

Action Target recently developed a revolutionary software for AutoTargets that enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.

BCS Deluxe 20
The BCS Deluxe 20 is a bullet collection system that integrates with the bullet deceleration chambers of Action Target’s Total Containment Trap™. The BCS Deluxe 20 utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. For ease of replacement, the drums are situated on heavy-duty dollies and connect to the discharge hopper with quick-disconnect clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead level inside the drum.

Previously, the Total Containment Trap™ only integrated with the BCS Basic 3, which collects lead in 3.5-gallon containers, and the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 significantly decreases the frequency for replacing bullet collection containers.

About Action Target Inc.
Action Target is the leading expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners across the world to design, install and maintain range equipment for law enforcement, military, and commercial operations. Action Target’s products include dynamic target carriers, bullet traps integrated with monitoring software, and smart connected range controls. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of aftermarket services. These include shooter training courses, maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store. For more information about Action Target, visit www.ActionTarget.com.

 

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Media Contact:
Jonathan Turnbow, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606

Memberships and Marketing – Building a Foundation for Success

Posted on by Marketing Action Target


THE POWER OF BRANDING

Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and trust. Your brand goes hand in hand with your reputation, so it’s imperative you pay ample attention to this aspect of your business.

 


CUSTOMIZE YOUR EQUIPMENT

A consistent look and feel throughout your facility creates an impression of polished professionalism and reinforces your range’s brand. Action Target offers extensive customization options to make it easy to achieve this consistency. For example, we can manufacture shooting stalls decked with your company colors, apply your logo to your equipment, and design paper targets uniquely for your range.

There are additional ways you can brand your building, such as etching your range name and logo into doors, interior viewing windows, walls, floors, and tables. You can also draw attention to your building by making it highly visible with attractive lighting and signs. Consider placing company mascots or branded vehicles in strategic locations to catch the attention of passersby.

Furthermore, invest in merchandise customized with your name and logo. It’s more valuable than you might realize. Not only will your customers enjoy the swag, but they will also serve as ambassadors of your business when wearing and using your branded gear. The sky is the limit when it comes to what you can customize, be it apparel, patches, coasters, mugs, pens, flashlights, bumper stickers, and keychains. Remember, the experience your customer has with your brand impacts your reputation, so we recommend you purchase good quality items.

 


ALL-INCLUSIVE EXPERIENCE

While your facility may be a gun range primarily, it’s no secret that the success of your range is hinged on the quality of your customer’s experience. So why not make a name for yourself by offering more than a shooting space? For starters, ensure information about your products, services, and membership is readily accessible. Install markers to let customers know exactly where to go and with whom to speak if they have questions. Be aware that demonstrating expertise is critical when it comes to developing customer trust and loyalty, so take adequate time to educate yourself and your staff on range equipment, operation, and retail products.

It is also recommended that you invest in additional services, thereby creating a “destination location” for visitors. Such amenities may include:

  • Coffee shops/dining establishments/grab-and-go snacks
  • Locker rooms
  • Gun safe room
  • Firearm build services
  • Corporate event space
  • Member-only lounge

Remember, you don’t have to break the bank to make your space more inviting. If funds are limited, consider a comfortable conversation area and luxury coffee station.

 

MEMBERSHIP PROGRAMS AND PERKS

Gun range membership programs are one of the best revenue builders a business can employ. They provide a reliable income, grow your customer base, and motivate shooters to return again and again. It benefits both you and your customers to build a solid and rewarding membership program. There are many ways to enhance these programs, such as multi-member discounts, family packages and corporate bundles. You can also advertise gift memberships for special occasions such as holidays, birthdays, and anniversaries.

When it comes to making your gun range membership program enticing and accessible, don’t be afraid to think outside the box. Consider combining memberships with discounted training classes. In addition to growing membership, this will also strengthen participation in your education platform. Furthermore, don’t hesitate to be creative in your approach to incentivizing membership and encouraging member participation. For example, nominate a “Member of the Month” and assign a prime parking space for this special member.

 


PROMOTIONS AND EVENTS

Product promotions and gun range events are a tried and true method for growing your business. While the options are countless, here are some suggestions to kickstart your creative ideas:

  • A special discounted item of the month. Educate range employees about the item and encourage them to discuss it with customers.
  • Member-only discounts on non-sale items. This shows loyalty to your members and promotes the perks of membership.
  • Offer discounted lane time during off-peak hours or during extremes in temperature when shooting outside is undesirable.
  • Host events such as special product release nights, date nights, zombie shoots, carnival night, costume parties, birthday parties, and bachelor/bachelorette functions.
  • Capitalize on local events such as rodeos, fairs, and elections. For example, recognize customers who participate in an election by offering them a free patch or T-shirt (adorned with your range logo, of course!).
  • Participate in charity fundraisers. Being active in your community has reciprocal benefits and raises awareness of your business.

Whatever your promotion or event may be, it is essential that you keep your members and followers in the loop via social media. Post well-timed, useful, and appealing information about product discounts, special rates, and upcoming events. Additionally, engage your followers by posting exciting images and stories during exciting and special occasions.

Beyond capitalizing on social media, invite a local news station to get the word out. It usually doesn’t require much effort to coordinate a media visit. Simply call the desired local radio or television station and provide event details. It’s a win-win situation: it provides content for the media and brings visibility to your business. Additionally, the presence of cameramen and broadcasting vans are an effective way to create hype and interest among those in the vicinity.

Remember to keep careful track of the performance of your promotions, gun range events, and advertising strategies so that you learn which efforts are most profitable. This will allow you to determine which activities you should repeat and evolve.

 

COMMUNITY ENGAGEMENT

Networking with other local businesses may not seem practical for the niche shooting range business. However, crossing industry borders and working with other businesses in the community provides you with the opportunity to appeal to patrons from other industries who may not have otherwise been aware of your business.

Exactly how do you work with your community and appeal to different demographics, thereby expanding your customer base? Consider sharing your facility, for starters. Make your classroom available to other groups that need a place to convene, such as self-defense clubs, scouting programs, charity organizations, and your local chamber of commerce. Furthermore, become acquainted with catering companies and event organizers. Let them know referrals are welcome and provide them with details regarding group discounts and other package deals.

We also recommend building a strong relationship with your local law enforcement agency. Consider offering special “closed-range” training sessions for officers. In addition, show your support of military members through exclusive product promotions, special membership rates, and discounted shooting range time. Having a reputation as a select training facility for law enforcement and military will have a significant influence on your brand and credibility. Moreover, your customers will be attracted to the prestige and bragging rights of training in a select range of police officers and military personnel.

Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment

Posted on by Marketing Action Target

ACTION TARGET LAUNCHES THE BCS DELUXE 20

BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT

 

PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.

For additional information, visit actiontarget.com/bcs_deluxe_20.

About Action Target, Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

 

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Media Contact:

Jonathan Turnbow, Marketing Communications Manager

Contact Information

Action Target

3411 Mountain Vista Pkwy

Provo, UT 84606

Tel: 801-396-1202

 

Action Target Announces New Product, Show Specials and Celebrity Appearances For The 2018 NRA Show

Posted on by Marketing Action Target
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES NEW PRODUCT, SHOW SPECIALS,
AND CELEBRITY APPEARANCES FOR THE 2018 NRA SHOW

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced that they will be exhibiting at the NRA Annual Meetings in Dallas, Texas with industry leading new shooting range technology, show specials and celebrity appearances by world champion shooter Max Michel.
Innovative products on display at the show will include AutoTargets an intelligently connected target system that allows shooters to interact with their targets in a way never before possible. The recently launched new steel target, the PT Scout will also be on display. Stop by to learn more of Action Target’s innovative shooting range technology including: The AWD Pro retriever, Steel Bullet Traps, Rubber Berm Bullet Traps, Shooting Range Ventilation, Metals Recycling and more innovative solutions for modern shooting ranges.
World champion shooter Max Michel will be at the Action Target booth #3956 on Friday, May 4, 2018 and Saturday May 5, 2018 from 12:00 – 1:00 p.m. Michel will be be giving shooting tips and discussing his experience in helping design the perfect steel target, The PT Scout. Michel will be signing autographs and taking pictures each day. Don’t miss this chance to learn from one of the very best shooters in the world.
To celebrate the NRA Annual Meetings, Action Target is offering 20% OFF all of their Steel and Paper Targets until May 31, 2018 as part of the NRA Show Special. Action Target will also be accepting new dealers at the NRA Show. Visit booth #8457 to sign up!
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com
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Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202