Two Years Strong: VirTra Continues Support for Action Target’s LETC in 2023

Person aiming a rifle during live-fire training with ‘Train. Serve. Protect.’ text overlay.

Introduction Action Target is thrilled to announce VirTra as a key sponsor for Law Enforcement Training Camp (LETC) for the second consecutive year. This partnership symbolizes our shared commitment to providing law enforcement personnel with top-notch training and resources. The camp, scheduled for August 21-25 in Provo, Utah, will feature a range of advanced training […]

SHOT Show Press Release

Shooting range booths, empty, lined up indoors with targets in the distance.

FOR IMMEDIATE RELEASE ACTION TARGET TO SHOWCASE GROUND-BREAKING SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020 PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on […]

Memberships and Marketing – Building a Foundation for Success

Exterior view of Reloaderz NJ shooting range building with gray walls, blue signage, and an American flag outside.

THE POWER OF BRANDING Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and […]

Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment

A black drum labeled "AT BCS DELUXE 20™" rests on a wheeled blue base in an industrial setting.

ACTION TARGET LAUNCHES THE BCS DELUXE 20 BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT   PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection. The BCS Deluxe 20 […]

Action Target Announces Innovative New Everyday Carry Steel Target, The PT Scout

FOR IMMEDIATE RELEASE ACTION TARGET ANNOUNCES INNOVATIVE NEW  EVERYDAY CARRY STEEL TARGET, THE PT SCOUT   PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and […]

The NSSF Gives Five-Star Range Rating To Shooters World of Florida

Three men stand in a store; the center man holds a framed certificate.

Florida’s Shooters World Earns NSSF Five-Star Range Rating NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised […]