Shooting range software refers to specialized applications and digital solutions designed to streamline various aspects of shooting range operations. These software solutions encompass range management, lane booking systems, safety protocols, membership management, inventory tracking, and performance analytics. Shooting range software empowers range owners and operators to efficiently manage their facilities, enhance safety measures, improve customer experiences, and optimize business operations.
Why is Shooting Range Software Important?
Shooting range software is essential for modern shooting facilities seeking to enhance efficiency and customer satisfaction. These digital solutions automate administrative tasks, such as lane reservations and membership management, reducing workload and minimizing errors. Advanced safety features embedded in the software ensure that range rules are enforced, creating a secure environment for shooters. Furthermore, shooting range software provides valuable insights through analytics, allowing range owners to make data-driven decisions to improve services and profitability.
When Should I Implement Shooting Range Software at My Shooting Range?
Implementing shooting range software is beneficial for shooting ranges of all sizes, from small local ranges to large commercial facilities. Whether you’re starting a new shooting range or looking to upgrade your existing operations, incorporating shooting range software should be a priority. By automating processes, enhancing safety protocols, and improving customer interactions, shooting range software ensures a seamless experience for both staff and visitors. The sooner you implement these digital solutions, the faster you can optimize your range’s efficiency and elevate customer satisfaction.
Shooting Range Software and Action Target
At Action Target, we understand the unique needs of shooting range owners and operators. That’s why we offer cutting-edge Shooting Range Software solutions designed to transform your range management. Our software not only simplifies administrative tasks but also enhances safety protocols and provides valuable insights through advanced analytics. By choosing Action Target’s Shooting Range Software, you’re investing in a comprehensive solution that guarantees operational excellence and customer satisfaction.
Our team of experts collaborates closely with shooting range professionals, tailoring our software solutions to meet specific requirements. With Action Target, you can unlock the full potential of your shooting range, ensuring seamless operations, enhanced safety measures, and a superior experience for every visitor. Experience the future of shooting range management with Action Target’s innovative Shooting Range Software.
For more than 60 years, the National Shooting Sports Foundation has been the standard-bearer for those in the firearms industry. Created in 1961 to promote, protect, and preserve hunting and shooting sports, the NSSF is a trade association with more than 12,000 members across the industry. As part of their mission to promote shooting sports, the NSSF has established a program to recognize shooting ranges that provide outstanding facilities for firearms enthusiasts, known as the NSSF 5-Star Rating System.
According to Star Rating System Guide released by the NSSF in 2018, the rating system serves the following purpose:
“The rating system is based on our vision of a safe, well managed, customer-oriented facility that is a strong promoter in the recreational shooting sports market. NSSF’s new Star Rating Range Program will hold facilities to a higher standard. These 5 Star-rated ranges will be the gold standard for our industry, those ranges having earned that rating through their focus on advancing best business practices.”
With 68 ranges currently qualifying for a 5-Star Rating, Action Target is proud to have partnered with 29 ranges who have earned an NSSF 5-Star rating. Below is a list of qualifying ranges associated with Action Target.
Starting Top, Left to Right: Carolina Shooting Arms, Guns-n-Gear Sports LLC, Heartland Gun Club & Range, Nardis Gun Club at Alamo Ranch, Nashville Armory, and Shooters World, LLC.
What Does It Take?
The process of becoming a 5-Star Rated Range with NSSF is one a new—or existing—range owner can complete with their existing business. The NSSF qualifies ranges for a 3-5 Rating based on the following criteria:
Appearance and Maintenance: The range must be clean, well-maintained, and visually appealing to shooters and visitors.
Management: This includes integration of technology, general business management, and marketing tactics together ensure a quality customer experience.
Shooting Sports Development: This evaluation looks at the procedures and policies in your business that support the promotion and development of shooting sports for the public. This includes public events and range availability, community engagement, and environmental practices to ensure safe range operation for the facility and staff.
Amenities: This evaluation considers the offerings of your business to the public, including restrooms, stocked pro shop or retail spaces, and compliance with ADA accessibility and other requirements.
Benefits of Being a 5-Star Range
Now that we know what it takes to be a 5-Star Rated Range, what are the benefits of being rated so highly? There are several benefits, some of which include:
Increased customer satisfaction and loyalty: The 5-star rating is a recognition of excellence in the industry, and customers are likely to be attracted to ranges with this rating.
Improved reputation and visibility: Being recognized as a 5-star range can help to establish a positive reputation in the industry and increase visibility among shooting sports enthusiasts.
Potential for increased revenue: Customers are willing to pay more for a superior experience and being a 5-star rated range can lead to increased revenue from range fees, merchandise sales, and other services.
Access to NSSF resources: 5-star rated ranges have access to resources provided by the NSSF, such as training programs and marketing materials, which can help improve operations and attract more customers.
Networking opportunities: The NSSF hosts events and conferences that provide opportunities for range owners to network with other industry professionals and learn about best practices in the industry.
Being rated 5 stars from the NSSF is mark of excellence that can help attract new business and other range owners to follow your example.
Action Target’s Role
At Action Target, we specialize in engineering range solutions that are expertly planned and installed, so you can be confident in the product you receive. This leads to high reviews from customers, more profitable ranges, better training options, and a safer experience for shooters and staff at your range.
Because of our commitment to excellence, 42% of NSSF 5-Star Ranges partnered with Action Target. Our projects and experience from around the globe has made Action Target a leader in the firearms industry, and NSSF’s rating system shows that Action Target continues to confidently provide quality service to both new and existing ranges.
“At Action Target, we are proud to have built many of the NSSF 5-star rated shooting ranges across the country” says Mike Birch, Action Target CEO. “We take great pride in designing and building state-of-the-art facilities that meet the highest standards of safety, comfort, and performance. Being a part of the process that helps ranges earn this prestigious rating is a testament to the quality of work and dedication of our team. We look forward to continuing to build and improve shooting range solutions for the benefit of the industry and its customers.”
Conclusion
Action Target has played a significant role in establishing many of the NSSF 5-star rated shooting ranges across the country. Our dedication to designing and building state-of-the-art facilities and range product solutions that meet the highest standards of safety, comfort, and performance has helped many ranges earn this prestigious rating. As a result, customers can enjoy an exceptional shooting experience while range owners benefit from increased customer satisfaction, improved reputation, and potential for increased revenue. By continuing to build and improve shooting ranges, Action Target is helping to promote and preserve hunting and shooting sports and ensuring that customers have access to the best facilities in the industry.
The creation of the NSSF’s 5-Star rating system was put in place to recognize “safe, well managed, customer-oriented” facilities for their excellence in preparing and training shooters across the country. Action Target’s mission to “build the safest and most advanced shooting ranges possible” aligns perfectly with this goal, which is only emphasized by the large amount of Action Target ranges who have earned a 5-Star Rating.
Action Target™ designs and creates industry-leading, state-of-the-art gun ranges and target systems that provide unrivaled firearms training and proficiency. Whether you use your range for training, qualification, decision-making, or entertainment, your Action Target range provides an engaging, safe, and environmentally responsible shooting environment. A crucial component of any gun range is the target system employed on the range. Action Target offers a wide variety of target systems that allow you to optimize your range to your shooting discipline, simulate real shooting environments, and maximize the effectiveness of your range. These target systems seamlessly integrate into indoor gun ranges, outdoor gun ranges and modular small arms ranges.
Target Systems
Genesis™and Pilot™target retrievers offer dynamic target presentations that turn, tease, and spin targets to provide an unpredictable experience for the shooter. These systems are ideal for charging drills and custom scenarios that require life-like behavior and variable target distances. Common scenarios include law enforcement qualifications, firearm proficiency training, and commercial games.
SRET™is Action Target’s longest-standing target retriever. The base model SRET is the most economical offering from Action Target and includes a toggle switch that sends a target out and back. An optional keypad interface provides a digital readout of target location and allow you to expand device capabilities to meet the needs of your range.
Dual Running Man Pro™ target systems move targets laterally along a track at variable speeds (walk, jog, run) to provide weapons training with moving targets. The DRM Pro solution is popular with law enforcement and military installations.
Turning Targets can rotate target positions by 90°, 180°, and 360°. Turning targets present shoot or no-shoot scenarios at or before cognitive reaction timing—ideal for qualification and decision-making training with law enforcement and military personnel. Indoor (ceiling-mounted) and outdoor (ground-mounted) installations are available with pneumatic and electric controls.
Autotargets™ are reactive targets that use hit-sensing technology to detect target strikes. With each strike, the Autotarget sends a digital signal to an app that tracks draw speed, split times, and strike location. Autotargets are available with zone-based targets that divide strikes into multiple scoring zones (center mass and outer-body) and E-type targets that offer single zone strike detection. Autotargets are modular and wireless, deploy anywhere, and sync together to form a mesh network.
Pneumatic Bobbers are reactive steel targets that challenge a shooter’s speed, accuracy, and judgement. Targets pop up from and retreat behind total cover, forcing shooters to concentrate on shot placement. Separate shoot no-shoot target plates require shooters to make split-second decisions on which target they want to shoot. Innovative training software controls presentation times and intervals.
Line of Fire™ shooting ranges incorporate multiple target systems in a single line of fire. Target systems include the Dual Running Man Pro, turning targets, swing-up targets, and pneumatic bobbers. This turnkey range solution is unparalleled when creating dynamic training environments. Line of Fire ranges are self-contained and frame-mounted, so you can expand your range with ease—all you need is flat ground and a suitable backstop or bullet trap. Line of Fire ranges do not require railroad ties, concrete, or other protective walls in front of the targets because they include an angled AR500 steel knee wall.
Range Types
Indoor Ranges are completely enclosed spaces that use safety baffles, bullet traps, shooting stalls, sound abatement, range lighting, air filtration, and ventilation to provide the safest possible shooting environment. Indoor ranges feature ceiling-mounted target retrievers, turning targets, floor-mounted Autotargets, and shooting stalls.
Outdoor Ranges typically have minimal infrastructure requirements, but support the installation of safety baffles, shooting stalls, bullet traps, and other protection solutions that reduce the risk of ricochet or injury—especially when in proximity of neighboring communities. Outdoor ranges feature ground-mounted turners, bobbers, DRM Pro retrievers, Line of Fire products, and Autotargets.
Modular Ranges are the ultimate in portable, self-contained, modular small arms ranges. Action Target and Cover Six partnered to create the Arcas™ DLX, MBL, and EXT, a series of modular gun range solutions you can place anywhere, with minimal site infrastructure required. These self-contained ranges feature ceiling-mounted target retrievers, DRM Pro target systems, turning targets, and ground-mounted Autotargets.
Arcas DLX – Is the new standard for modular small arms ranges, scaling to meet specific project requirements of up to 14 lanes and a 100M target distance. This deluxe configuration features an open-bay concept that does not require vertical supports mid-range and uses fewer modules than its competitors.
Arcas EXT – Deploys quickly and with minimal infrastructure, providing up to 3 lanes and a 100M target distance. Instead of the industry’s standard of reusing containers, the Arcas EXT utilizes purpose-built modules that combine seamlessly to create an unmatched finished product.
Arcas MBL – A mobile, chassis-mounted module built for the road. Fully portable, this range goes where it’s needed and includes all options and features found in any typical fixed-location small arms range.
