Action Target is pleased to announce the launch of a new online store. In an effort to make things more convenient and efficient for our customers, we have been working hard to improve our online store and to increase its functions. The new store not only looks better, but will hopefully make the purchasing and customer service processes easier for our customers.

 

Here is a look at what’s new:

Increased User Friendliness

We’ve been listening closely to your suggestions, and we’ve done our best to make this new interface easier to use and even more organized.

Our online store now has mega-menus that drop down from the top bar for more convenient product location. These menus allow you to find products based on functionality and use like reactive steel targets or moving portable targets. For example, under the steel targets menu, you can find reactive steel, rimfire steel, rifle steel, and static steel targets.

If you’re looking for targets that are similar, you can also browse target families like the Torso Family which includes the PT Torso, PT Tactical Torso, PT IPSC Torso, and the PT IPSC A-Zone.

If you already know what you want, you can now add it directly to your cart from the multiple product page with the new quick add to cart button.

Less Time Spent on the Phone With Customer Service

The new online store makes it easier to get the help you need without having to spend time calling customer service.

Product parts and pieces are now available for order through the online store. You can browse parts and accessories from the dropdown mega-menu like feet, stands, hardware packages, and accessories like the Pelvic Hit Zone.

You can also find all of a target’s parts and pieces for sale individually at the bottom of the product page. Now you can purchase extra feet or target plates when you buy a PT Dueling Tree or purchase a package of bolts and nuts if you happen to lose one.

(Note: this feature is still in the process of being implemented. Product parts will be made available for purchase on the online store as soon as they are ready.)

Additional resources like frequently asked questions, our simple customer service form, and detailed information about shooting steel from the Steel Resource Guide means less time waiting on hold and more time shooting.

More Detailed Product Information

Whether you just decided to upgrade from tin cans or you’re training for an international speed shooting competition, we’re making sure you have the information you need.

With more detailed descriptions, photos, and videos for each product, you can see exactly how your target will work and what you can do with it. If you shoot a video using one of our targets and send it our way, we may even feature it on our website!

The new online store will also have frequently asked questions for each product to make it easier on you when deciding how to best design your training program. (Note: this feature is still in the process of being implemented. Frequently asked questions will be added to products chronologically.)

Visit our new online store today and let us know what you think! We value your feedback and we’ll do everything we can to make sure you have a pleasant experience while shopping with us.