Tag: reactive target

Action Target at the Bianchi Cup

Posted on by Marketing Action Target

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Outdoor Shooting Done Right with Action Target

Posted on by Marketing Action Target

Summer has arrived! To complement these long sunny days and make outdoor shooting even better, Action Target is offering multiple products for July’s Target of the Month program!

Setting up targets for outdoor shooting can be a daunting and exhausting task. Most outdoor setup requires carrying heavy targets across uneven terrain to set up a single shot. That is why we are proud to offer our exclusive self-healing target line by Reactive Target Systems (RTS). These systems are light and easy to assemble, making shooting outdoors more enjoyable.

Our RTS targets are not only great for outdoor use but they are also the best close quarter combat targets for live fire training scenarios. In addition, they can be placed in front of steel targets with no splatter, making them great for indoor range use. During the entire month of July, we are offering our RTS Static Packages at a discounted price:

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

RTS Static Target Package

Regular Package Price: $140
July’s Price: $115
Coupon Code: JulyRTSStatic

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

RTS Reactive Target Package

Regular Package Price: $185
July’s Price: $150
Coupon Code: JulyRTSReactive

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

Action Target Weekly Newsletter Celebrates One Year Anniversary

Posted on by Marketing Action Target

On June 3, 2010, Action Target became the only shooting range development company in the world to produce a weekly newsletter, called The Action Target Journal. Accomplishing this challenging task created a new innovative source of information about superior products and special pricing on targets exclusively available to our subscribers, as seen in our ‘Steel Deal’ section.

For the last 52 weeks, without disruption, our newsletter has been published to an ever-growing list of subscribers. After launching our first newsletter, Action Target quickly gained over 15,000 civilian, law enforcement, and military readers. Now at our one year mark, our list of readers has more than doubled.

Action Target NewsletterThe Action Target weekly newsletter has definitely caught the attention of the firearms industry. Despite the many requests to purchase advertising space by industry related companies, firms, and organizations, our readers will never see their advertisements in our newsletters.

“Action Target previously adopted several different forms of a newsletter, but the formats did not fully support the entire world market that makes up the shooting industry. After discussing the matter very candidly with many of our clients, it was obvious there was a need not being met. So, we put together a very ambitious plan for a weekly newsletter that would properly address the items that encompass the aspects of the shooting world desire from Action Target. To date, we have received thousands of positive comments about our weekly newsletter in addition to the hundreds of times it has been republished,” said Chad Burdette, Portable Target sales consultant.

Action Target’s weekly newsletter continues to evolve since its first publication. It went from a static publication to one actively soliciting feedback from our readers. The received feedback resulted in strategic partnerships, as seen with Hufcor and their FlexTact reconfigurable shoot house and Reactive Target System (RTS) for their Self-Healing Targets and economical Mobile Wireless Hit-Counting system.

To subscribe to our weekly newsletter, The Action Target Journal, click here. For Action Target’s full line of products and services, visit our website, www.actiontarget.com. To purchase our products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com .

Action Target Media Contact:

Chad Burdette
[email protected]
3411 S Mountain Vista Parkway
Provo, UT 84606,
Ph: 801-377-8033

Action Target Announces Early Registration for 2011 Law Enforcement Training Camp

Posted on by Marketing Action Target

Law Enforcement Training

For 20 years, Action Target has hosted one of the most comprehensive training camps for law enforcement in the United States. Law Enforcement Training Camp (LETC) is a week-long curriculum consisting of four eight-hour classes that are taught by world-class firearm instructors.

Law Enforcement TrainingThis year’s LETC provides highly qualified instructors with backgrounds consisting of the Safariland Shooting School, Hoffner’s Training Division, Team Spartan, GLOCK Training, Bill Rogers Shooting School, and the Action Target Academy. Combining high caliber instruction with an effective and comprehensive curriculum makes LETC one of most anticipated events among law enforcement agencies from the U.S. and abroad.

This event creates an opportunity for more hands on practical application of training, idea sharing, the exchange of great stories among advanced trainers and fellow law enforcement officers, and of course, the most trigger time. Each year, those participating in LETC take what they learned and incorporate that knowledge into their existing firearms training programs to help their academy and in-service personnel become more effective.

LETC provides students the opportunity to select a different course to take each day. Some of the courses available this year at LETC are:

  • LETC TrainingHigh Performance Handgun
  • Patrol Rifle/Carbine
  • Ultimate Shotgun
  • Rapid Deployment Patrol Rifle Operator
  • Emergency Medical Response for Firearm Instructors
  • Shoot, Move, & Communicate
  • Glock Armorer
  • Reactive Shooting on Steel for Speed & Accuracy
  • Advanced Practical Handgun
  • Success with Remedial Shooters

LETC

LETC will be held September 12-16, 2011 in Provo, UT. Don’t waste any time! Register by July 31, 2011 and only pay $450 to enjoy a week of shooting and learning from the best law enforcement firearms instructors in the US. Regular admission pricing for LETC begins August 1. Hosting sponsors provide for some scholarships, so please contact your territory managers to see if you qualify.

For more information on LETC, or to take advantage of early registration savings, visit the Training Calendar on our website, or download our information packet and registration form (PDF).

Action Target at the 2011 Bianchi Cup

Posted on by Marketing Action Target

2011 Bianchi Cup Logo

Action Target is proud to support and sponsor this year’s 2011 MidwayUSA/NRA Bianchi Cup. For the past 25 years, Action Target has sponsored and provided target equipment for firearms competitions across the U.S. and throughout the world. Action Target equipment has been used at the Bianchi Cup for over 20 years and we are proud to be expanding that role and are pleased to continue to support this event.

The Bianchi Cup began as a law enforcement training match in 1979. It was created by former police officer John Bianchi of Bianchi International, the holster manufacturing company. Ray Chapman worked with John and developed this world-class event. Action Target worked with Ray at his facility to provide a target system fit to meet the needs of the cup in the late 80’s. Over the years, this event has brought together shooters from all over the world. Last year’s competitors came from Australia, Canada, Germany, Italy, Japan, New Zealand, Netherlands, Switzerland, and the United States.

The 2011 Bianchi Cup is a competition of speed and accuracy. This year’s awards include the World Famous Silver Bianchi Cup and Division Champion Trophy Cups for the Metallic and Production Division. Class awards are awarded to various categories including High Law Enforcement, High Woman, High Junior, High International, High Newcomer, High Senior, High Grand Senior, High Service, High Semi-Auto, High Revolver, and Aggregate.

The Course of Fire consists of four separate matches:

  • The Practical Event: From the appropriate shooting line, the shooter fires at distances of 10 to 50 yards under varying time limits.
  • The Barricade Event: From within shooting boxes and behind barricades, a shooter fires at targets on either side of the barricade under varying time limits and distances.
  • The Falling Plate Event: From the appropriate shooting line, the shooter fires at 8 inch round steel plates arranged in banks of six at distances of 10 to 25 yards under varying time limits.
  • The Moving Target Event: From within shooting boxes at distances ranging from 10 to 25 yards, the shooter fires at a target moving from left to right, with the target being exposed for only six seconds.

Throughout all matches, competitors shoot from standing and prone positions and are required to shoot with both strong and weak hands at various stages.

The 2011 competition runs from May 25th through May 28th in Columbia, MO. To assist new shooters in their first attempt for the Bianchi Cup, a Newcomer Orientation will be held at the Competitors’ Meeting, also attended by former and current champions and the Match Staff.

To help during these tough economic times, we have instituted a lower entry cost and a “bring a buddy” option. If a competitor brings a friend who has never competed in the Bianchi Cup before, each competitor receives a reduced entry fee. We have also reduced fees for juniors, production firearms, active duty military, and those who register early.

For more information about the 2011 MidwayUSA/NRA Bianchi Cup or to compete, please visit the NRAhq website.

Action Target Completes SharpShooters Commerical Range Project

Posted on by Marketing Action Target

Commercial indoor firing range developments are a vital addition to any community. They not only provide a safe and accessible shooting location for private citizens, they also provide a firearms training facility for local law enforcement agencies. Action Target Range Consultant Robb Anderson recently completed the SharpShooters USA commercial shooting range project that demonstrated Action Target’s desire to provide shooters of all skills levels with an enjoyable and safe training facility.

The Sharpshooters range project began two years ago and, with the help of Tom Deets, Ken Burson and Action Target, became the most efficient, innovative and modern indoor shooting range in the Atlanta market.

Some of the features of the SharpShooters Range Project include:

  • Three separate bays with eight lanes in each bay
  • Bay #1 is a “Fixed Firing” range consisting of two 50 Cal lanes and six lanes designed for 223 and 308 rifle use
  • Bay #2 is a “Fixed Firing” range consisting of eight lanes designed for 223 and 308 rifle use
  • Both Bay #1 and Bay #2 are installed for ADA handicapped shooters
  • Bay #3 has a hybrid range design for public and Tactical Training for local law enforcement community
  • All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers
  • All rear and side walls are covered with PEPP acoustical tiles by Acoustical Services.

AT Installs Total Containment at Sharpshooters Range

Action Target installed both the Total Containment Steel Bullet Trap and Containment Baffles for each firing range.

AT Installs Mancom Instructor Stalls

All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers.

The SharpShooters Range has quickly become a popular favorite among Atlanta’s shooters and law enforcement. Recently, 20 agencies participated in a two day seminar – Modern Firearms Training – that allowed attendees the opportunity to give back to the communities that supported this range.

In a testimonial, a member of SharpShooters USA wrote:

“Since the doors were opened to the public, your staff has made it their policy to ensure everyone feels welcome. It is obvious they intend to make the experience comfortable and enjoyable to all comers. Yesterday I had the privilege to witness a situation that took that attitude to a unique level.

In the lane next to mine were a father and son. The son appeared to be in his early teens. It was obvious they were a bit new at this and enjoying a genuine “father-son” afternoon together. Each took turns with a pistol and one could sense they found the experience both new and exhilarating. I noticed a short lull in their shooting and soon realized it was because they were changing weapons. They had an AR.

Moving away from my lane to dispose of a spent target, I saw Range Safety Officer Shaun Kennedy stepping forward to ensure all was about to go well. As I approached the trash can, the father and I exchanged a nod and I asked if that was his rifle. “No, it is a rental. We are visiting from Canada and don’t have access to anything like it there. This may be the only chance my son will ever have to shoot one.” As the dad and I stood back closer to the wall, Shaun continued a brief explanation to the son of the mechanics and safety issues of the weapon. From the gentle manner with which he talked to the young man you could see his intent was to ensure the son was comfortable, safe, and confident enough to enjoy what he was about to experience. The youngster thoroughly enjoyed what followed while a very proud father watched. The look passed between them after the last round was fired was priceless. They asked if they could have a spent casing. Shaun retrieved one with a broom.

For all the right reasons, nothing happened that you should be aware of. Nothing went wrong. An alert Safety Officer made certain of that.

For all the right reasons, something happened that you should be aware of. An alert Safety Officer made certain two novice shooters, a father and son, went home with a newfound sense of shared pride from what they accomplished and an afternoon of great memories.

Kudos to your staff.”

Congratulations to all the SharpShooters USA Staff and Robb Anderson for a job well done!!!

Other Recently Completed Projects:

  • Belmont Firearms & Range, NH (Matt Brinkerhoff)
  • Federal Reserve Bank, Memphis, TN (Jason Snell)
  • Duke Nuclear Energy Plant, NC (Mike Stillwell)
  • Houston Police Department, TX (Aaron Ludwig)
  • Ankeny Police Department, IA (Chris Hart)

If you are interested in our products and are in the south-eastern states, contact your Regional Representative Robb Anderson. For all other areas, please visit our Contacts Page to find the territory manager for your area.

Contact Info for AT Robb Anderson

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
[email protected]

Five New Action Target Products Revealed at Shot Show 2011

Posted on by Marketing Action Target

Action Target was recently represented at Shot Show 2011 at the Sands Expo & Convention Center in Las Vegas, NV from Jan 18-21. The overall scope and size of our booth represented the overall growth success of our company for the last 25 years. The amount of traffic generated this year was astounding. We hardly had a minute to catch our breath and we are grateful for it.

Many of the attendees were drawn in by the impressive design of our booth. It stood 20 feet tall and 60 feet wide, contained two meeting rooms, impressive graphics with accurate reductions of a Modular Armored Tactical Combat House (MATCH) and Total Containment Trap (TCT).

Here is a photo shot of our both taken about an hour before the show opened on the last day:

Action Target Sales and Marketing Teams

We rolled out many new targets, systems and concepts during Shot Show 2011. Some included:

  • Reactive Target System (RTS) – These self-healing targets are best fit for close quarter live fire engagements. We wanted to create a viable solution to meet the significant demand we have received from organizations and agencies all around the world. Some of the benefits of the RTS are the ability for the target to fall when struck, count the hits a target takes in a cost effective manner and you will not need to manually count the holes anymore during qualifications. Major benefits of the RTS include the ability of the target to fall when struck and the ability to count the number of hits to a target in a cost effective manner rather than manually counting the holes after qualification rounds. We devoted an entire article to this innovative product line last week.
  • Real Terrain Range (RTR) – Chuck Habermehl helped to develop the concept of the Real Terrain Range to bring a complete realism to training scenarios. At Action Target, we scoured the globe looking any current option narrowing our focus to a company that has been designing Hollywood movie sets for years. Their unique approach and materials allow pullets to pass through a simulate such as a rock, tree or wall causing no ricochet, splatter, inhalation or visibility hazard if any negligent discharge occurs. The RTR design allows Action Target to recreate any training environment you need.
  • FlexTact by Hufcor – FlexTact is the quickest and easiest reconfigurable shoothouse on the market today. As the exclusive worldwide distributor of FlexTact, Action Target was fortunate to have this small example of the system in the booth along with Hufcor’s training staff. The FlexTact increases the quality of your training and throughput and can benefit law enforcement, military and fire departments. The panels are suspended by an overhead railing system which allows you to recreate any building layout in minutes. There are panels are designed with doors, windows and graphics to truly enhance the realism. This is a great compliment to Action Target’s MATCH.
  • Pelvic Torso – The Pelvic Girdle was one of two new steel target prototypes brought to the show. It received a great response, and gave us the opportunity gather feedback that we will put to good use as we continue working on this target as a training solution. This prototype can be added onto an existing Action Target Hostage , IPSC Torso or Full-Size IPSC Torso target. It easily bolts onto the stand, has no welds and replicates the pelvic girdle.  There are two swinging plates that will react when hit. With many agencies training on disabling drills, the Pelvic Torso is the only steel target on the market that addresses this training need. Look out for an article on this product next week.
  • Sport Rack – As a world leader, Action Target has been asked time and again for a portable plate rack. Our existing Plate Rack has the highest quality and design that organizations all around the world over have used with much success. It is however, difficult to carry for long distance shooting which is why we were excited to announce our new Sport Rack. It looks just like a miniature version of our larger model, but it does not have true plate rack properties. The Sport Rack has four inverted round target heads, with no welds, so that when struck they swing upward, similar to the target movement on our horizontal dueling trees . Once again, there was a great deal of interest in this prototype, and look out for a full article about it in two weeks.

If you are interested in the Sport Rack or Pelvic Girdle and would like to add your name on our waiting list to be notified when they are for sale, email [email protected]. If you have questions or are interested in speaking to one of our Range Consultants, please Contact Us.

Reactive Target Systems

Posted on by Marketing Action Target

At the 2011 Shot Show in Las Vegas, NV, we announced that Action Target is now the worldwide exclusive dealer of Reactive Target Systems (RTS) products. The great advantage RTS has over other systems currently on the market is the ability to build upon a base system. Shown below are all color options of the Static Package that includes a Self-Healing Torso Target , pole and base .

These self-healing Torso Targets can take approximately 2,000 rounds or more, depending on the caliber and distance, before needing replacement. The targets are lightweight and can be left outside all year long making them a great addition for any shooter.

The Static Package becomes reactive when adding the RTS Smart Joint . This innovative joint allows the shooter to engage the target at any distance, falling when struck. For scenarios when a falling target isn’t ideal, a pin can be used to keep the target upright. Shown below is the Smart Joint mounted into the base:

If you want to make your training even more dynamic, add the hit-counting capability to your target.  Using a specific algorithm, the RTS hit sensor reads each hit through a transmitter, sends the hit to a digital display , and informs you how many rounds struck the target. The hit-counting ability reads all calibers, including paintballs, Simunitions and Airsoft. As seen below, the digital numerator uses the same pole and stand as the target, allowing you to have your display stand out of the line of fire, yet remains visible.

As one of the most economical hit sensor/hit counting target systems available, available, this system can increase throughput for training and qualifications by 20-40%, allowing for more “trigger time.”

The RTS system has so many possibilities and applications for all segments of the shooting market, and we want to help you incorporate it into your training programs. RTS makes the difference, so contact a member of our team today!