The Shooting Sports Industry: A Consumer’s Market

The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry… Continue Reading The Shooting Sports Industry: A Consumer’s Market

A Beginner’s Guide to Lead

According to a recent article published by the National Institute for Occupational Safety and Health (NIOSH) approximately 40,000-60,000 people are employed by shooting ranges across the country. It’s also estimated that approximately 20 million people participate in target shooting every year (NSSF). With shooting sports becoming more and more popular, it is no surprise that… Continue Reading A Beginner’s Guide to Lead

Action Target More Than Doubles Its Arc-On Time through Use of Hypertherm’s TurboNest Software

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Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company… Continue Reading Action Target More Than Doubles Its Arc-On Time through Use of Hypertherm’s TurboNest Software