FOR IMMEDIATE RELEASE
POS partners now connect directly with SmartRange AXIS™, enabling range operators to manage the entire customer journey, from check-in to lane control, in a single, unified workflow
Provo, Utah – May 29, 2026 — The longstanding gap between the retail counter and the shooting range has closed. Action Target, Inc., the global leader in modern shooting range solutions, today officially launched the SmartRange AXIS Connect™ Partner Program. This verified network of point-of-sale (POS) providers integrates directly with SmartRange AXIS™, Action Target’s advanced IoT range management platform, allowing operators to run their entire facility from one streamlined system.
For years, range operators have juggled separate systems: one for lane assignments and target control, another for POS transactions. This disconnect created manual workarounds, longer wait times, errors, and lost revenue opportunities. SmartRange AXIS Connect™ eliminates that friction. Staff assign lanes and sessions directly from their existing POS at check-in. By the time shooters reach their stall, their details appear on the lane screen, the target retriever is positioned, and the session is live, resulting in faster throughput, fewer errors, and a superior experience for both staff and customers.
While in the shooting stall, customers can easily purchase additional lane time, paper targets, ammunition, gun rentals, or concessions via the intuitive screen without leaving their position or unattended gear. Orders route seamlessly through the connected POS and staff get real-time notifications for fulfillment. All customer data, payments, transaction records, and inventory management stay securely within the operator’s preferred POS platform, driving incremental sales while maintaining compliance and control.
“Lane management and point-of-sale have long operated in silos, creating unnecessary friction for operators and customers alike. SRA Connect unites them. Operators get a cleaner workflow, and shooters get a better experience without having to leave their lane. When purchasing is this convenient, customers engage more and that benefits everyone.”
— Kevin Tomaszewski, Co-President and COO, Action Target
The SmartRange AXIS Connect™ Partner Program launches with six verified partners: BizzFlo, Celerant, Coreware, DefenderPOS, Flowstate, and OtterText. Three are already live, with the remaining on track for full interoperability soon. Built on an open API, the program invites additional POS vendors and integrators serving the shooting range market to join.
Interested in becoming an SRA Connect™ partner? Fill out our contact form on our Partner Program page to start the conversation.
