Tag: products

New Product: Action Target Introduces New Sport Plate Rack

Posted on by Marketing Action Target

Action Target is pleased to announce the release of the Sport Plate Rack. Now you can train like the pros without spending a fortune!

The Sport Plate Rack gives you all the training benefits of our full-size Plate Rack for only a fraction of the price. With six 4” armor steel plates that fall when hit, shooting on the Sport Plate Rack provides instant visual feedback and reinforces accurate shots. And after the targets have all been knocked down, they can be easily reset by pulling the cable attached to the reset lever.

The Sport Plate Rack’s no-weld design and reactive knock down action are ideal for serious target training, but the price makes it affordable for just about anyone. Because it is designed for .22 rimfire ammunition*, this target is also great for family outings, camping trips, or teaching children how to shoot.

The Sport Plate Rack comes with a 30′ reset cable, your choice of a 1′, 2′, 3′, or 4′ stand, and six 4” target plates made of AR500 armor steel that can be easily reversed and interchanged without tools.

*The Sport Plate Rack is made of 1/4” thick AR500 armor steel and is designed for use with .22 rimfire ammunition only. Using ammunition other than .22 rimfire may result in damage to the target.

Order your Sport Plate Rack today!

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Action Target Founders Named Entrepreneurs of the Year

Posted on by Marketing Action Target

Addison Sovine and Kyle Bateman of Action Target, Inc. both received the Utah area Ernst and Young Entrepreneur of the Year Award  on Thursday, June 7, 2012, at a ceremony held in Salt Lake City. They were selected from among several applicants for the significant impact they have had on the surrounding business community.

“Receiving this award means a lot to me personally and to Action Target as a company,” Sovine said. “I feel honored that we’re in the company of so many other great businessmen.”

Sovine and Bateman were among 13 winners chosen from the Utah region which also includes Wyoming and half of Idaho. As regional winners, they will have the opportunity to attend the Strategic Growth Forum in Palm Springs, Calif., this November where the national Entrepreneur of the Year will be announced.

Sovine and Bateman founded Action Target in 1986 based on local law enforcement’s need for better training equipment. Basements and garages became the first fabrication shops for Action Target, Inc. as the two friends pioneered new target systems for firearms training.

“It was a ton of work, more work than we thought it was going to be,” Sovine said, “but seeing the company grow the way it has and winning this award makes it all worth it.”

Action Target is now the largest manufacturer of shooting range products in the nation and has installed training facilities for the FBI Academy, the Los Angeles Police Department, the Federal Air Marshal Training Academy, the Orlando Police Department, FBI Fort Dix, the Federal Law Enforcement Training Center, Fort Benning, and hundreds of other law enforcement and military ranges in the U.S. and throughout the world.

The Ernst and Young Entrepreneur of the Year Program honors entrepreneurs who have demonstrated excellence in innovation, financial performance, and personal commitment to their businesses and communities. The Entrepreneur of the Year Award, now in its 26th year, includes more than 140 cities in 50 countries and is considered the most prestigious entrepreneurial award in the world.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store/.

Nutnfancy Reviews the AT Rimfire Dueling Tree

Posted on by Marketing Action Target

AT Rimfire Sport Dueling Tree

Nutnfancy recently posted a video review of Action Target’s Rimfire Sport Dueling Tree. Just like our full-size Dueling Tree, the Rimfire Dueling Tree has six steel plates that spin to the other side of the target when hit, allowing you to shoot all day without going downrange once to setup or reset the target. Nutnfancy explains how the Rimfire Dueling Tree provides the fun and excitement of a dueling tree with ammo that costs a fraction of the price! Click the video thumbnail to watch now.


About Nutnfancy

Nutnfancy is a Lieutenant Colonel in the United States Air Force, a popular YouTube product reviewer, and a long-time user of Action Target products.

Perfect Practice Makes Perfect (Part 1)

Posted on by Marketing Action Target

BY ABNER MIRANDA

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

Last year I attended a shortened version of the world famous Rogers Range Course (RRC). It was put on by High Caliber Training in Crittenden County, AR. In law enforcement, pistol craft is your bread and butter and reactive shooting is a must-have for the modern officer. Reactive shooting is the condition in which you cease to think about engaging the target and just do it. The course of fire at the RRC is comprised of seven, pneumatically operated targets across five shooting stands that are staggered from seven to 20 yards. The shooter stands inside a framed doorway inset in a wall that runs the length of the multi-bay RRC. From this position, you fire nine challenging courses of fire, during which 8″ steel targets are only exposed from .5 to .75 seconds each. Those times are tough considering that a precision shooter’s reaction time to hit a target, from a security holster, is about 1.5 seconds. Upon leaving the course with a final score of around 70%, if memory serves, I was stunned that “a top notch shooter who is accustomed to scoring no less than in the high 90’s would score so poorly.” OK, all drama set aside, the fact is that at the RRC a 70% is pretty darn good considering just how hard this kind of training is. I spoke with Bill Rogers at SHOT Show 2012 and he told me that it was a respectable score. So there you go. Now I feel better.

Upon returning home from the RRC I knew that I had to incorporate those things that I’d learned into my weekly training time on my home range. It was then that I reached out to Action Target and requested to borrow some of their steel targets. I have, since then, cast off all of my paper targets, except for zeroing purposes and have gone to all steel. Why you may ask? Once you transition to steel you will NEVER go back to shooting paper…ever! Nothing is better at giving the shooter instant feedback than hitting a reactive steel target.

Practice Makes Permanent

After a solid year of looking for a piece of property that would allow me to shoot unfettered, I found a 3.5 acre piece of land in southeastern Tennessee that fit the bill. Since moving in I have set out to create a range that allows me to do all of the things that I could never get away with at my LE range. Cars, house doors, cinder blocks, watermelons, body armor, and armored glass—you name it, we shoot it. With multiple barriers and about 17 reactive steel targets, I have the range that I’ve always wanted. By incorporating the training that Bill Rogers has laid out in his courses, I have started honing my shooting skills and am now passing these skills onto my friends and family.

There is a saying in shooting that goes “perfect practice makes perfect.” Most of us are accustomed to hearing “practice makes perfect.” However, time has shown us that practice only makes permanent. In other words, repetition makes something permanent—it doesn’t make it right. When you were a kid learning to play baseball, how many times did you hear your coach yell “keep your eye on the ball!”? Through devotion and arduous repetition, the moment finally arrives when the young athlete hears the crack of the bat and sends the ball sailing over the outfield. Within 300 milliseconds of the success, the mind forms a positive neural pathway and stores the muscle memory labeling it “success!” Bill refers to this similar phenomenon in shooting as Positive Instant Recognition (PIR). PIR in shooting, just as in sports, must be recognized immediately or else the mind won’t record the success as such. This is easy in sports because you can see, feel, and hear the contact with the ball. In shooting, PIR is almost impossible to achieve because a fired shot that misses a paper target sounds and feels exactly like one that pierces the 10 ring. So how does one achieve PIR in shooting? Ditch the paper targets and go to all steel. With the instant feedback of ringing steel, the shooter gets the PIR that’s desperately needed to form a positive neural pathway.

Dueling Tree (front) [web]No one makes steel targets better than Action Target. I have been using their target systems for several years now and have grown accustomed to the sound of steel registering a hit from hundreds of yards away. Of all of the products that Action Target makes, I find the Dueling Tree the most versatile. Not only does it offer an exhilarating speed challenge while shooting up close, it also offers a positive swinging action that can be easily seen from far away. Available in AR550 through-hardened steel capable of absorbing rifle fire, the Dueling Tree offers years of training in an affordable target. Refacing these five-foot tall targets is as easy as spray-painting the bullet hits away.

To read the rest of the article and to hear more about Abner Miranda’s innovative use of Action Target’s Dueling Tree Targets, please refer to next week’s Action Target Journal article.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (TN) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor, and an AR-15 armorer.

Action Target to Exhibit at April’s NRA Convention

Posted on by Marketing Action Target

As part of the NRA’s Annual Meetings and Exhibits, the NRA will be hosting its 141st annual meeting at the convention in St. Louis from April 12th to 15th. The upcoming convention is similar to the annual SHOT Show, but is open to open all NRA members—not just those who are commercial buyers and sellers.

As one of the largest events among the firearms industry, all major firearms manufacturers will be in attendance. This convention provides attendees with more than 340,000 square feet of guns, gear, outfitting, and even ATV’s. The expected attendance is set at more than 70,000 with more than 40 opportunities for attendees to meet celebrities at different booths during the event.

Action Target is excited to attend this year’s NRA event and will be exhibiting in two separate locations. Booth #211 will highlight Action Target range products and services while Booth #703 relates to Action Target’s consumer product lines—including field targets, paper targets, zombie targets, and other shooting range accessories like shooting bags and water bottles.

If you are able to attend the upcoming event, stop by the Action Target booths, catch some of the Action Target show specials, and check out some of the new projects Action Target is working on.

Action Target Produces Portable Target Course Book

Posted on by Marketing Action Target

Firearms instructors and administrators have an obligation to officers and to the public they serve, to do everything possible to ensure their firearms training and qualification programs are all they can be. However, many programs around the country struggle to provide realistic and quality training for their officers and there is often a lack of resources to help remedy such problems. That is why Action Target has developed a course book for their Portable Targets.

The specific purpose of the Portable Target Course Book is to “ensure trainees a program that is designed to develop trainings that are safe, test fundamental skills, increase and enhance movement, improve the target selection thought processes, and enhance overall tactical awareness.” Action Target’s Portable Targets have become an industry standard and leader and the course book allows for a better overall training experience.

Trainings must be expansive enough to test the trainees in as many ways as possible. Using the course book, trainings intentionally provide a more difficult setting than the typical experience might call for. In order to truly help an officer through training, the training must incorporate more movement, more rounds fired, greater difficulty of targets, multiple target acquisition, and more reloading situations. They must also include low-light shooting and one-handed operation of the gun to truly prepare an officer. Remember, the more difficult the training program is, the better prepared the officers will be to survive a lethal force encounter without injury to innocent parties.

The Portable Target Course Book is made available to anyone for any training purposes. People are welcome to use, copy, and modify the courses offered in the course book in order to help their trainings become top-notch. The courses are most effective when they are used as a foundation for more specialized exercises that will reflect individual training needs. After all, these courses should not be seen as an end, but as a beginning.

To download your free copy of the Action Target Portable Target Course Book, visit https://www.actiontarget.com/portable-targets and use the link at the bottom of the page in the “Related Pages” section.

Law and Order (Part Two)

Posted on by Marketing Action Target

Written by Keith Mehlin

Editor’s Note: This article was originally published on September 2, 2010. Due to the popularity of the article and the number of new subscribers since it originally went out, Action Target has decided to republish this two part series.

(Continued from last week…)A local firm was hired for the design of the range. We simply told them that we wanted indoor/outdoor ranges, how big we wanted them, and that we wanted classrooms large enough to seat 100 students at tables, which could also divide into smaller rooms. They did a tremendous job in laying out a preliminary plan. Both the police department and the sheriff’s department had firearms instructors who had visited an Action Target built range in Utah to observe that design. Those instructors, the sheriff and I sat down with the designers and came up with the final plan.

One of the largest learning curves for me was how to handle the air and lead contamination in the indoor ranges. One of the best decisions we made was to take the advice of Action Target and use a vendor out of Chicago who has been involved in building ranges around the world. The knowledge they brought to the project was invaluable.

One example of their contribution dealt with what came to be the final layout of the range. We had originally wanted a 20 station, 25-yard indoor range, a 10 station, 50-yard outdoor range, and a 5 station, 100-yard outdoor rifle range. During one of the pre-construction meetings, the representative from Careys, which was the range air handling vendor, asked if we normally had more than 10 people doing firearms training at one time. We normally do our training on the shift and do not have more than 6 or 8 officers at one time shooting. He suggested that we put a wall down the center of the indoor range, thus making two 10 station 25 yard ranges. That way we would only have to run one air handling system at a time under normal situations, saving us a tremendous amount of utility money over the long haul. It would also give us another range which gives us more flexibility when we schedule other agencies.

We ended up with a training facility that consists of two, 25 yard 10 station indoor ranges with state of the art Action Target computerized target systems and a 50 yard, 10 station out door range with the same target system. The ranges have outside doors in which we can pull vehicles onto the range or place anything we need to use to train in cover and concealment on the ranges. We were unable to obtain enough money to build the rifle range, however the building was designed so that that range could be added on at a later time.

The facility also has classrooms with removable walls. We can seat 100 students at tables with the walls removed, or have three classrooms that each seat about 35 students. All three classrooms have computers attached to LCD projectors for visual presentations. There is a wireless internet system throughout the entire building. We were able to physically separate the classrooms from the indoor ranges so you have little or no noise from the ranges while you are in the classrooms. We also have a weapons cleaning room with numerous stations. All stations have compressed air available for the cleaning of weapons. There are locker room facilities and a large break room that overlooks the entry way. The outdoor range has a separate control building that is also used for storage. There are bleachers near the outdoor range for times that an instructor needs to get the students together to stress a point or instruct all in a specific technique.

If I could give one piece of advice to those contemplating a new range, that would be to make sure that you have a competent person to oversee the construction of the building. We were quite fortunate to have access to the Council Bluffs Building Superintendent, Dennis Kuhlmann, who oversaw the entire project, from initial planning to the final walk-through. He has extensive experience in new building projects and was an invaluable asset to us during the entire project. Because of his experience and expertise, we avoided a lot of snags and problems as he took care of them with the general contractor, Action Target, and Carey’s.

To be able to work on and be part of a project that gave our officers one of the nicest training facilities in the country was quite satisfying. The range and classrooms have been accepted by both the instructors and the officers who are trained there. Practically all of the agencies in the Omaha metro area have either used the range or toured it and I have not heard one negative comment. I thought for sure that we would hear at least a couple of “you should have done this”, or “you should have done that” comments, but we have not heard one. We held an open house for the public which was very well attended. All of the community members who toured the facility were impressed. It all came together quite nicely and we are quite proud of the facility.

I don’t think that there are any major changes that we would make if we could do it over again. Adding the 100-yard rifle range would be one of course, and I believe that we will add that in the near future. Other than that, we are quite pleased with how the facility turned out. It meets our expectations quite nicely. We now can train regardless of the Iowa winters, do night training at high noon, and still train in inclement weather on the outdoor range. We have state of the art classrooms for other types of training and meetings which are available at all times. Over all we are very pleased and proud to have this training facility for the officers of Southwest Iowa.

Law and Order (Part One)

Posted on by Marketing Action Target

Written by Keith Mehlin

Editor’s Note: This article was originally published on August 26, 2010. Due to the popularity of the article and the number of new subscribers since it originally went out, Action Target has decided to republish this two part series.

The Council Bluffs Police Department had an outdoor 50 yard range for 30 years plus located near the Council Bluffs Airport. This range was built in a large depression which was protected by dirt berms on all sides, including a wall of dirt approximately 20 feet high behind the target area. Approximately 5 years before the range was closed we had added computer controlled turning targets from Action Target and a two story control tower. The tower was built with the help of the FBI. Our range was built in such a way that we could easily place vehicles, both cruisers and simulated suspect vehicles, and other types of items to simulate cover and concealment on the range, quite easily. We also had a small structure in one corner of the range that we could use as a shooting house.

The Department scheduled four firearms training sessions yearly for all sworn officers, which were integrated with defensive tactics training. Our tactical team would shoot once a month. Having been a firearms instructor and defensive tactics instructor myself, I know that we were consistently providing for our officers realistic training that would mimic as best we could combat situations on the street.

Once we added the computer controlled target system and the control tower, we did not feel that we were lacking anything. At that time we had no patrol rifle policy so the 50 yard range was adequate for our needs. Nor did we have any safety issues for the officers using the range, which at the time was being used by 24 different agencies in the Omaha metro area. We were not getting any rounds coming back at the officers from the berm behind the target area. We had mined the lead some years before and it appeared to us that it did not need to be done again. We also had no liability issues on the range as far as officers using the range. We had not had an accident or serious injury on the range for the 32 years that I have been a police officer here. The only injury that I can recall came from a top strap blowing on a revolver several years ago, and fortunately that injury was not serious. We were under the impression that with the improvements that we had made, we were good to go for at least another 30 years on the range. Little did we know that was about to change very quickly.

Our troubles began in mid summer of 2002. One of the tenants at a hangar claimed that he had heard a deflected round hit the roof of the metal hangar when he was working on his airplane. He went to the city and the police department and demanded that we immediately close the range. We did not close the range but did an investigation and concluded that a deflected round did leave the range and land on the roof. We contacted Action Target, who immediately flew out and inspected the range. They made some recommendations, which were implemented, and we continued to use the range, believing that was an isolated incident and that we had fixed the problem. This did not please the individual whose roof the spent round landed on.

A few months after that, this same individual made another complaint outlining the same circumstances; however, this time he had the spent round as evidence. After a very brief investigation, we were able to determine that the rounds that were being fired on the range that day were not of the same caliber of the spent round that this person offered up as evidence. Again, we thought we were safe and continued to operate the range.

Action Target Law and Order

That all changed a few weeks later when several construction workers, who were working on a building project near the range, reported hearing deflected rounds going over their heads while they were working. I immediately closed the range because of safety concerns. While we will never know exactly how long rounds had been leaving our range, we feel that we became aware of it because of the encroachment upon the range by an airport expansion project and other building projects near the range. Before those projects, we were isolated enough that spent rounds leaving the range was not a recognized problem.

It was at that point we knew that we needed a new range. Not only were we suddenly without a place to train with our firearms, so was 23 other federal, state, and local agencies. I will always remember the feeling of despair when I realized that my officers and many other officers were suddenly without an adequate place to train to defend their lives and the lives of the people they were sworn to defend. We had to build a range.

The questions that we had when we faced up to the task was where to find the money, where to put the range, how big to build it, and what type of range equipment did we want to use. I knew that I wanted to build the best training facility possible for the officers, but I had no idea how to go about it.

Because the city had been caught flat footed with the range suddenly closing without warning, money was definitely the biggest problem. I decided to attack the problem on three fronts: local money, federal money because several federal agencies used the range, and through a local foundation. Early on in the process I came to realize that without more local involvement, the federal and foundation money would not come into play. I contacted Sheriff Jeff Danker, Pottawattamie County Sheriff, the county in which Council Bluffs is located, and we agreed to make this training facility a joint city county venture. After that decision, and jumping through a lot of political and bureaucratic hoops, local, federal and foundation money was obtained for the building of the training facility.

The research and planning stage actually went quicker than I anticipated. We already had a history with Action Target and were pleased with their target equipment and level of service. I had no knowledge of Action Target bullet traps, or any other traps on the market, but I knew that my biggest concern beyond safety was ease and cost of maintenance. After a short amount of research, I thought that Action Target had the corner on the market on ease of maintaining and simplicity of a bullet trap. The decision was made to go with that company for range equipment.

(This article continues in next week’s newsletter)

The Head-Shot Cadence Drill

Posted on by Marketing Action Target

By Richard Mann

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

Gunsite Instructor Il Ling New believes one of the best ways to train with a defensive handgun is to practice head shots at moderate to extended ranges; meaning as far out as 20 yards. At first glance this may seem a bit extreme but consider that if you can consistently and quickly get heads shots at these distances, center punching a troll at between three and five yards should be easy.

The most common way to practice head shots is to draw from the holster and fire a single shot at the head of a target. Action Target’s Steel Hostage Target works great for this because you can use either the square head of the silhouette or the flapper head that will swing from side to side when hit. This flapper target actually adds a new dimension to head shot training that is impossible to achieve just about any other way.

Regardless of the defensive handgun training that you conduct, training to only deliver one round is not tactically sound and does little to advance your skills, especially when working at varying distances. One question firearms instructors often get asked is, “How soon after my first shot should my next shot be?” In other words, students want to know what their shot cadence should be. The answer is, of course, as fast as you can get hits, and this will vary as your ability increases.

With the Action Target Steel Hostage Target you don’t need a shot timer or an instructor telling you you’re shooting too slowly. Since the flapper target swings from side to side based on energy imparted to it by the bullet, the further away the target is, the slower it will flop over to the other side. The time it takes the target to flop lets the shooter recover from recoil and reengage the target at a new location.

This is realistic because it’s doubtful a bad guy will stand still while you are shooting at him and the greater the distance to the target, the more time it will take you to recover and align your sights. This time is matched very well by the flapper target. If you are ready to shoot as soon as it reappears, you’re shooting fast enough and not too fast, if you get a hit.

Here is a simple drill you can use to practice head-shots at varying ranges while fine tuning your shot cadence:

  • Set Action Target Hostage Targets at 5, 15, and 20 yards
  • Start by practicing at each individual distance, engaging the flapper target only
  • After you are consistent at each range, engage all the flapper targets starting with the closest and moving to the furthest, with at least two shots each (more shots at each range are even better if your handgun has a higher capacity).
  • If you only have two Action Target Hostage Targets or limited ammo capacity, place one at 5 yards and the other at 20.

You don’t need a shot timer. Your goal is to engage each flapper target as soon as it reappears. Do this often and you’ll become at-one with your proper shot cadence at near and far ranges. This drill, coupled with the Action Target Steel Hostage Targets, offers a simple mechanical solution to a complex firearms training problem for shooters of all abilities.

To read more from Richard Mann check out his blog Empty Cases, www.empty-cases.com.

Action Target Gears Up for Shot Show 2011

Posted on by Marketing Action Target

ATTENTION LAW ENFORCEMENT:

Shot Show 2012 is in a month and Action Target still has meeting times available! The show is going to be held at the Sands Expo Center in Las Vegas, NV and runs from January 17-20, 2012. If you, a member of your department, or other law enforcement professional you know will be attending, it is imperative that we meet! Action Target has two separate booths and meeting rooms for the show. Have us show you some of the latest technology that will help raise the level, quality, and throughput with your firearms training programs.

Action Target at Shot Show 2011We will have our entire sales staff available to discuss our vast product line with you. Our team of sales representatives wants to work with you to understand your training needs. They can quickly discuss our products that will meet your requirements and possibly provide you with a demonstration if the product is in our booth.

Whether you are looking to build a state of the art indoor shooting range, live-fire shoothouse, or simply need some portable steel targets, come see us at the show. Our booths (#10562 & #10564) are located on the 2nd Level of the Sands Expo Center.

To secure a date and time to meet with a member of our team, please make an appointment today. If you do not know your regional representative, please see below to contact a representative today.

Military Contact

Action Target's Military Contact Clay Smith

CLAY SMITH
Managing Director: Military Division
888-377-8033 ext. 142
801-705-9142 Direct
[email protected]

Law Enforcement Contacts

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
[email protected]Contact Info for AT Robb Anderson
LAYNE ASHBY
801-377-8033 ext. 143
801-376-3773 cell
[email protected]Contact Info for AT Layne Ashby
CHRIS HART
801-377-8033 ext. 149
801-319-1314 cell
[email protected]Contact Info for AT Chris Hart
AARON LUDWIG
801-377-8033 ext. 132
801-592-6613 cell
[email protected]Contact Info for AT Aaron Ludwig
MATT BRINKERHOFF
801-377-8033 ext. 130
801-380-8973 cell
[email protected]
MIKE STILWELL
801-377-8033 ext. 144
801-602-9776 cell
[email protected]Contact Info for AT Mike Stilwell
SCOTT DESANTI
509-396-7177
801-854-8863 cell
[email protected]Contact Info for AT Scott Desanti
JASON SNELL
801-377-8033 ext. 158
801-809-6966 cell
[email protected]Contact Info for AT Jason Snell
CHAD BURDETTE
(Portable Target and Specialty Sales)
801-377-8033 ext. 113
801-380-9634 cell
[email protected]

Contact Info for AT Chad Burdette