What to Consider When Building a Home Shooting Range

Private home gun range with ballistic shooting stalls and target retriever

Few things offer as much joy and freedom as being able to shoot your firearms in your own private gun range. A home shooting range provides more than just a fun venue for shooting and a place to entertain your friends, it also provides you with training scenarios to hone your abilities as a shooter […]

Memberships and Marketing – Building a Foundation for Success

Exterior view of Reloaderz NJ shooting range building with gray walls, blue signage, and an American flag outside.

THE POWER OF BRANDING Once you’ve built your range, you have the task of attracting and forging relationships with customers. To achieve this, your business requires a distinctive and memorable persona. The marketing world refers to this persona as a “brand.” Having a strongly-defined and reliable brand builds recognition and familiarity, which breeds credibility and […]

You’ve Just Built A Shooting Range: Now What?

Grand opening event at Zero In Indoor Shooting Center with people gathered outside near tents, signs, and inflatable dancer.

You’ve undertaken the multifaceted process of planning, designing, and building an indoor shooting range. You’ve discovered that creating a viable, ballistically-safe facility is no small feat. In fact, the process can challenge even the most stout-hearted, second-amendment-supporting, gun-crazed patriot. However, you persevered because the satisfaction and rewards of owning and operating a shooting range can […]

SHOT Show 2017 New Products

Action Target logo with blue circular design element and black text on white background.

FOR IMMEDIATE RELEASE   ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017 PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman […]

Choosing A Concealed Carry Course

According to the National Shooting Sports Foundation (NSSF), the number of concealed carry holders increased 29% from 6.9 million people in 2010 to 9 million people in 2012. Whatever the reason or motivation, more and more people are making the decision to become a concealed carry permit holder. Making a decision to become a concealed […]

The Shooting Sports Industry: A Consumer’s Market

The National Shooting Sports Foundation (NSSF) recently issued a report to assist member companies in better understanding their customer’s shopping experience. This report highlights the use of mobile eye-tracking technology to help retailers understand what really attracts consumers to products. This is just one example of how retailers and businesses within the shooting sports industry […]

A Beginner’s Guide to Lead

According to a recent article published by the National Institute for Occupational Safety and Health (NIOSH) approximately 40,000-60,000 people are employed by shooting ranges across the country. It’s also estimated that approximately 20 million people participate in target shooting every year (NSSF). With shooting sports becoming more and more popular, it is no surprise that […]

Frisco Gun Club Range Highlight

Row of indoor shooting range stalls with electronic controls and orange silhouette paper targets downrange.

When he started plans for Frisco Gun Club, owner Christian Putman wanted to create the Nieman Marcus or Barney’s of shooting ranges. Now that dream has become a reality as Frisco Gun Club is not only one of the largest indoor ranges in the nation, but one of the most luxurious. The sheer size alone […]