FOR IMMEDIATE RELEASE
ACTION TARGET TO SHOWCASE GROUND-BREAKING
SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020
PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on demonstrations.
“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new and enhanced solutions at SHOT Show this year. A few of these products include SmartRange Axis range control software, the Genesis target retriever, Flame Lock fire retardant, new TAC House wall panels and a rubber trap cleaning program,” said Kevin Tomaszewski, Senior Vice President & General Manager at Action Target.
SmartRange Axis™
SmartRange Axis is a cutting-edge connected range control system. The user-friendly interface for SmartRange Axis makes it easy to control products as they can all be accessed from one screen. It also provides valuable data that will help ranges understand how to optimize business operations. Furthermore, the ability to create individual range staff accounts allows range owners to monitor who has access to the system. SmartRange Axis is directly connected to Action Target’s cloud network, allowing Action Target to send remote updates, diagnose and troubleshoot issues, and recover real-time data.
SmartRange Axis has been integrated with Action Target’s Genesis™ target retriever, Pilot™ target retriever and ventilation systems. It will continue to integrate with more range equipment and is set to become the fundamental building block for any successful range.
“SmartRange Axis demonstrates Action Target’s commitment to supporting the ever-evolving needs of the shooting range industry. By harnessing technology that makes our products smart and connected, we reduce costly range maintenance and provide range owners with valuable analytics,” said Jesse Nelson, Product Marketing Manager at Action Target.
Genesis™ Target Retriever
Action Target’s Genesis is the most advanced target retriever on the market and was developed to streamline system operation and revolutionize the shooter’s experience through enhanced target functions and control.
Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet impacts on the target carrier. Genesis also integrates with SmartRange Axis™, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time and run synchronized trainings across multiple lanes.
Genesis allows for dynamic target presentations, including teasing, spinning and timed exposures. A built-in camera displays the target on the control screen, eliminating the need to bring the target up-range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment.
Flame Lock™
Action Target’s proprietary Flame Lock™ intumescent paint may be applied to rubber bullet traps and ballistic panels to provide an ASTM-E84 and ASTEM-E108 Class A fire rating. Made of non-hazardous water-based material, Flame Lock dries quickly and offers immediate fire protection for rubber traps and walls.
“More than 90% of our Rubber Berm Trap customers choose to include fire retardant protection. Flame Lock is simply the most convenient and effective product available. It allows customers to properly protect their investment and is worth the peace of mind,” said Chris Hess, Product Marketing Manager at Action Target.
SureStop™ Rubber
Action Target’s SureStop™ Rubber blocks and panels encapsulate rounds, eliminate splatter, and prevent bullet ricochets in both indoor and outdoor live-fire applications. SureStop Rubber is comprised of a proprietary blend of carefully-selected media and specialty binders. Its optimal ballistic and acoustic properties have been rigorously tested and verified by external organizations.
SureStop products may be treated with Action Target’s proprietary Flame Lock™ intumescent paint for an ASTM-E84 and ASTEM-E108 Class A fire rating. SureStop is manufactured to ensure maximum adhesion of Flame Lock for safety and durability under extreme indoor and outdoor conditions.
“Action Target is excited to bring SureStop Rubber to market. Specifically engineered, SureStop’s performance is second to none. When stopping bullets and bullet splatter is crucial, our customers trust SureStop,” said Jesse Nelson, Senior Marketing Manager at Action Target.
TAC House – RD™
Action Target’s TAC House – RD™ (Rapid Deploy) is a new lightweight wall panel training system. Each wall panel is just a third of the weight of the original TAC House – HD. The TAC House – RD is built for use with Simunition FX™, Force on Force™ and Man Marker™ rounds and creates an ultra-realistic active shooter, urban assault or force-on-force training environment.
Boasting a tool-free assembly, the TAC House – RD is modular and can be customized as needed. Its fiberglass-reinforced panels, which are moisture and UV-resistant, are bonded to an ABS skeleton that contains fire retardant and smoke-reducing properties.
“TAC House – RD is durable, lightweight and half the price of other training wall systems, making it a superior option for force-on-force and other non-live-fire training curriculums,” said Chris Hess, Product Marketing Manager at Action Target.
Legion™ Steel Target System
The Legion Target™ was designed with the goal to be the strongest and most versatile hanging target system ever developed. The target system assembly relies on friction and gravity only. This eliminates maintenance downtime from easily-broken chains and bolts. Furthermore, it takes less than 60 seconds to set up or take down the system.
“The Legion target is a game changer. Customers can now create multiple dynamic shooting scenarios with one system.” said Jared Miller, Portable Steel Sales at Action Target.
Aftermarket Services
Action Target forms a true partnership with range customers by providing value throughout the life of a range. After the range build is complete, Action Target supports range customers with services such as metals recycling, rubber trap cleaning, filter disposal, and custom maintenance plans. Action Target also has an online store (shop.actiontarget.com) where customers can conveniently purchase the items they require to maintain their ranges and stock their retail stores.
“Action Target is committed to our customer’s success, not just when their range is new but for the life of their range. We have a large offering of innovative solutions for after-market services that will prolong the life and quality of our customer’s ranges.” Tyler Webster, Vice President & General Manager at Action Target,” said Tyler Webster, Vice President & General Manager at Action Target.
Structural Rubber Berm Trap
This advanced modular rubber berm trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber granules can also be treated with Flame Lock fire retardant.
Rubber Berm & Metals Recycling Program
Action Target’s Rubber Berm & Metals Recycling Program provides the simplest and most beneficial solution for recycling spent metals from rubber berm traps. Action Target will also provide ranges with documentation to verify metals have been recycled in compliance with OSHA and EPA regulations.
Members of the Rubber Berm & Metals Recycling Program may opt to be paid for their recycled metals in the form of a check or credit for Action Target’s online store (with a 15% bonus for customers who sign up at SHOT Show) or Action Target’s range maintenance services.
Range Security
Action Target combines all security solutions into one easy-to-use system that prevents incidents and reduces false alarms to less than 1% (a stark contrast to the industry-average false alarm rate of 90%). Trained security professionals review alerts 24/7 and the system’s advanced video analytics utilize an unmatched algorithm to provide accurate threat assessment. Furthermore, range owners may access the live camera feed and arm/disarm the system from anywhere via mobile device.
“Our security system is without question the most superior option for protecting your range. By integrating cutting-edge technology and industry-leading hardware, Action Target provides a tailored solution that is unmatched in the industry,” said Jesse Nelson, Senior Marketing Manager at Action Target.
Lighted Fixed Turning Target Stand
The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.
The ground-mounted electric version of the FTTS includes optional LED target lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the system’s all-weather design makes it possible to train in any climate.
AutoTargets
AutoTargets is an intelligently connected target system that accurately senses hits in up to four zones and records them on a powerful app. The target drops and lifts based on hit zones, score requirements, and time limits that are set on the app.
Action Target recently developed a revolutionary software for AutoTargets that enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.
BCS Deluxe 20
The BCS Deluxe 20 is a bullet collection system that integrates with the bullet deceleration chambers of Action Target’s Total Containment Trap™. The BCS Deluxe 20 utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. For ease of replacement, the drums are situated on heavy-duty dollies and connect to the discharge hopper with quick-disconnect clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead level inside the drum.
Previously, the Total Containment Trap™ only integrated with the BCS Basic 3, which collects lead in 3.5-gallon containers, and the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 significantly decreases the frequency for replacing bullet collection containers.
About Action Target Inc.
Action Target is the leading expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners across the world to design, install and maintain range equipment for law enforcement, military, and commercial operations. Action Target’s products include dynamic target carriers, bullet traps integrated with monitoring software, and smart connected range controls. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of aftermarket services. These include shooter training courses, maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store. For more information about Action Target, visit www.ActionTarget.com.
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Media Contact:
Jonathan Turnbow, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606