FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES
NEW ORGANIZATIONAL STRUCTURE

PROVO, Utah – February 27, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets, range services and supplies, announces a new organizational structure to optimize business operations and provide increased focus on customer support and aftermarket services.

In January 2019, Action Target’s leadership announced a new organizational structure to optimize its expanded product offering, aftermarket services, and customer support. Action Target is now organized into three strategic business units: Shared Services, Core Products, and Range Services.

Shared Services is led by Scott Wright, CFO at Action Target. This business unit comprises Finance, Business Intelligence, Information & Technology, Warehouse & Logistics, and Sourcing.

Core Products is led by Kevin Tomaszewksi, Senior Vice President and General Manager at Action Target. This business unit encompasses Marketing, Range Sales, Engineering, Operations, Project Management, and Installation.

Range Services is led by Tyler Webster, Vice President and General Manager at Action Target. This business unit includes the Action Target Store, Aftermarket Services & Sales, Range Maintenance & Warranty, Metals Recycling Program, and Rubber Berm Trap Cleaning.

“By organizing company departments and teams within these units, we have effectively aligned business operations, maximized talent, and consolidated strategic planning,” said Michael Birch, CEO at Action Target. “These enhancements will increase focus on customer needs, industry trends, and the shooter’s experience, allowing us to continue driving innovation.”

The new structure has also streamlined Action Target’s customer communication channel, ensuring world-class support and valuable market feedback. Action Target prioritizes synergistic customer relationships and utilizes customer collaboration as a key element to its product development, decision-making process, and influential market position.

“Our customers are fundamental to our efforts in establishing and maintaining the next generation of shooting ranges,” said Birch. “These changes in our organizational structure will place a renewed emphasis on the customer, ensuring better service, better input, and ultimately better products.”

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES INNOVATIVE SHOOTING RANGE

PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2019

PROVO, UTAH – January 17, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced innovative shooting range technology to be displayed at SHOT Show 2019. Visit the Action Target booth #14568 at SHOT Show 2019 for live, hands-on demonstrations.

“At Action Target, we are unrelenting in our drive to challenge the status quo and redefine the shooting range industry through continued innovation and foresight. We are excited to display a strategic expansion of Action Target’s product line at SHOT Show this year. New products include the most sophisticated retriever on the market, an advanced rubber berm trap, tablet-controlled targets, and a new lead containment system. Security systems, a metals recycling program and other aftermarket services have also been implemented recently, reinforcing Action Target’s position as the only true turnkey solution provider in the industry,” said Michael Birch, CEO at Action Target.

Genesis™

Action Target’s Genesis is the most advanced target retriever available. It was developed to streamline system control, revolutionize the shooter’s experience, and reduce maintenance. Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet strikes to the target carrier. Genesis also integrates with SmartRange Axis™, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time, and run synchronized trainings across multiple lanes. To enhance the shooter’s experience, Genesis offers a large selection of challenging programs for basic, intermediate, advanced and professional shooters. When developing these programs and the user interface, Action Target incorporated extensive feedback from shooters of all skill levels to guarantee optimal satisfaction and ease-of-use.

Other features include the ability to turn targets 360 degrees, which allows for dynamic target presentations, including teasing, spinning and timed exposures. An integrated camera displays the target on the control screen, eliminating the need to bring the target up range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment. For improved performance and reduced maintenance, the Genesis target carrier is both wireless and encased in heavy-duty armor. In addition, the recessed target clamp avoids damage from bullet strikes. “The launch of Genesis is a monumental step forward in revolutionizing the shooter’s experience. From beginners to experienced law enforcement personnel, Genesis engages, challenges and thrills users of all levels. Our state-of-the-art technology also provides range owners with data that allows them to optimize range operations and strengthen customer interaction,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

“Genesis is the culmination of years of customer input and market research and we are proud to provide the most innovative and dynamic target retriever system on the market. We look forward to sharing future innovations that will continue to delight shooters and bolster the success of our customers,” said Jesse Nelson, Product Marketing Manager at Action Target.

Structural Rubber Berm Trap

Action Target will display a new design of the Rubber Berm Trap. This advanced modular trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber can also be treated with a Class A fire retardant that is free of harsh chemicals, curing agents and pungent odors. This fast-drying fire retardant may be easily applied with a standard paint sprayer.

Rubber Berm Metals Recycling Program

The Rubber Berm Metals Recycling Program is the simplest and most beneficial method for recycling spent metals from rubber berm traps. Members of this program may opt to earn a check for 100% of the value of the recycled metals or Action Target STORE credit (with an additional 10% bonus) to purchase range supplies, targets and ammunition. This credit may also be applied toward Action Target range maintenance services. Action Target provides program members with documentation to verify compliance with OSHA and EPA regulations.

 Range Security

Action Target combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. This significantly contrasts the industry-average false alarm rate of 90%. Trained security professionals review alerts 24/7 and the system’s advanced video analytics feature an algorithm that is unmatched in the industry to provide accurate threat assessment. Furthermore, range owners may access the system, view live video and arm/disarm the system from anywhere via mobile device.

“Our security solutions provide ranges the with the highest level of confidence. By integrating cutting-edge technology and industry-leading hardware we are able to provide a tailored solution that is unmatched in the industry,” said Jesse Nelson, Product Marketing Manager at Action Target.

Lighted Fixed Turner

The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.

This year, the ground-mounted electric version of the FTTS includes optional on-board LED lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the turner has an all-weather design, making it possible to train in all climates.

Tablet-Controlled Targets

The features and functionality of Action Target’s Smart Range™ and Master Control™ may now be accessed via mobile device. This allows instructors to join shooters on the firing line during training while controlling target behavior. Additionally, Action Target’s wireless network system is designed specifically for each range and is completely independent of other on-site networks.

AutoTargets Enhanced

In 2017, Action Target launched AutoTargets™, the revolutionary and highly portable reactive target system. Recently, two new AutoTargets enhancements have been developed to enhance law enforcement and military training.

The first is a new adapter kit that allows single-zone hit sensing on plastic E and F-type military silhouettes available from the Action Target STORE. These reactive targets will present and fall in less than one second and can record consecutive hits at up to 900 shots per minute. Approved ammunition includes calibers from .22LR to NATO cartridge sizes. Each target can be independently programmed to fall after a programmed time limit or a predetermined number of bullet strikes. AutoTargets is rated for any temperature between 0°F and 120°F and may withstand winds up to 25 mph.

The second is a revolutionary software for building advanced courses of fire. Originally designed for shoot house applications, this software has been expanded and enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.

 Live Fire Virtual

Action Target’s Live Fire Virtual allows shooters to fire at projected virtual targets with live ammunition. At SHOT Show, Action target will provide booth visitors with laser guns to experience this advanced indoor range technology first-hand. Shooting games such as “Ocean Battle” will also be included so that visitors may enjoy some friendly competition with other shooters.

 BCS DELUXE 20

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. The drums, are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

Camfil Dust Collection Unit (DCU)

Bullets emit a significant amount of lead dust. Adding the DCU to the Total Containment Trap™ removes this dust from the deceleration chamber and collects it for easy recycling. Action Target’s partnership with Camfil provides shooting ranges with premium DCUs, DCU filters and HVAC filters.

The American Series Shooting Stall

The American Series Shooting Stall provides shooting ranges with the unparalleled ability to customize their range. These extra-deep stalls have built-in muzzle blast barriers, integrated lighting and floor-to-ceiling walls to provide shooters with a comfortable atmosphere that is unrivaled in the industry.

Customers may choose from one of our standard designs or customize every element of the stall to match their range’s design and needs. An Action Target interior decorator is available to assist ranges with their selections.

“Ranges are constantly looking for ways to set themselves apart in today’s competitive market. With the American Series Shooting Stall, ranges can now customize every aspect of their stalls, providing shooters with a unique, luxurious and comfortable environment,” said Jesse Nelson, Product Marketing Manager at Action Target.

DRM Pro™

Action Target’s DRM Pro is a dual running target system that was created to exceed the training standards for law enforcement and professional shooters. This system allows trainers to replicate real-worlds scenarios through unprecedented precision control, acceleration, and speed (ranging from 2 and 20 feet per second). The system may be accessed and operated from a tablet, smart phone or PC. The user interface displays real-time validation of speed and track position.

Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is the most versatile moving target system I have ever used. Having the ability to make changes instantly via my device screen gives me more time with trainees and allows me to customize training on the fly without the need to change equipment.”

About Action Target Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

FOR IMMEDIATE RELEASE

ACTION TARGET LAUNCHES GENESIS™,
THE MOST ADVANCED TARGET RETRIEVER FOR INDOOR GUN RANGES

PROVO, Utah – January 14, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets and shooting supplies, is excited to announce the launch of Genesis™, the most advanced target retriever for indoor gun ranges.

Developed by Action Target to reduce range maintenance, streamline system control and revolutionize the shooter’s experience, Genesis’s leading-edge technology has placed the new target retriever system in a league of its own.

Among the technological highlights of Genesis is its integration with Action Target’s Strike Watch™. The patent-pending software actively monitors the target retriever and detects bullet strikes to the target carrier. In the event the carrier is struck, Strike Watch™ provides warnings and ultimately revokes usage, thereby protecting the range owner’s investment.

Genesis also integrates with Action Target’s new range control system SmartRange Axis™. This allows ranges to apply unique shooting program and equipment permissions to each lane, create and store shooting programs, manage lane rental time and run synchronized trainings across multiple lanes. SmartRange Axis connects directly with the Action Target cloud network, which enhances business operations by allowing for remote system updates, troubleshooting diagnostics and real-time data.
The design of the Genesis target carrier, which is both wireless and encased in heavy-duty armor, also ensures improved performance and reduced maintenance. In addition, the target clamp is recessed into the body of the carrier to avoid damage from bullet strikes and consequent costly repairs.
Action Target placed significant emphasis on enhancing the shooter’s experience when designing Genesis. For example, an integrated camera displays the down range target on the shooter’s control screen, eliminating the need to bring the target up range to assess bullet hit locations. To assist with the development of the shooter’s proficiencies, the target has a 360-degree turning ability that allows for dynamic target presentations, including teasing, spinning and timed exposures. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) allow for a highly customizable training environment.

Genesis is also pre-loaded with a large selection of challenging programs for basic, intermediate, advanced and professional shooters. When developing these programs and the user interface, Action Target incorporated extensive feedback from shooters of all skill levels to guarantee optimal satisfaction and ease-of-use.

“The launch of Genesis is a monumental step forward in revolutionizing the shooter’s experience. From beginners to experienced law enforcement personnel, Genesis engages, challenges and thrills users of all levels. Our state-of-the-art technology also provides range owners with data that allows them to optimize range operations and strengthen customer interaction,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

“Genesis is the culmination of years of customer input and market research and we are proud to provide the most innovative and dynamic target retriever system on the market. We look forward to sharing future innovations that will continue to delight shooters and bolster the success of our customers,” said Jesse Nelson, Product Marketing Manager at Action Target.

For more information about Genesis, please visit www.actiontarget.com/genesis

About Action Target Inc.
Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

FOR IMMEDIATE RELEASE

ACTION TARGET LAUNCHES THE BCS DELUXE 20 BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT

PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.

For additional information, visit actiontarget.com/bcs_deluxe_20.

About Action Target, Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES INNOVATIVE NEW

EVERYDAY CARRY STEEL TARGET, THE PT SCOUT.

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and allow for predictable splatter patterns.

The PT Scout is Action Target’s first steel target that utilizes a 2×4. This innovative steel target stand can quickly collapse and locks together for easy storage and transport. Because it can break down into such a small profile and weighs as much as a gallon of milk, it allows for maximum portability for every shooter.

“When developing The PT Scout, the three main goals were that it would ring louder, be more portable, and be more safe for shooters to use than all other targets that are offered today, we accomplished each of our goals,” Chris Hess, Product Marketing Manager, Action Target.

The PT Scout is designed with a forward leaning 2×4. The smooth target plate sits on top in a bracket parallel to the wood. This means that bullets striking the plate are directed towards the ground and safely away from shooters, splatter and spall do not chew up the 2×4, a common problem in other 2×4 target stand systems. The target is also designed with a smooth target surface, integrating high-strength weld studs on the back of the target plate allowing sound waves to reverberate loudly, giving the shooter a much louder ring.

World Champion Speed Shooter Max Michel explains, “As a Pro Shooter, I get to shoot a lot but don’t have the ability to store all my gear at the range. Therefore, I’m looking for something mobile and easy to set up. It’s extremely light weight and easy to store in the back of the car. Once it’s ready to go, it’s the loudest ringing steel target I’ve shot yet. Not to mention the flat faced plate and angled design base makes it the safest target in the industry. I’m excited to get my season kicked off and training with the new PT Scout.”

The PT Scout will be available this summer from Shop.ActionTarget.com. Multiple head plates will be available with package pricing for clubs and teams who compete in Steel Challenge, 3-Gun and Scholastic Action Shooting Program events.

About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com

FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES THE ADDITION OF INDOOR SHOOTING RANGE VENTILATION INSTALLATION AND SERVICE

PROVO, UTAH – June 6, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the addition of shooting range ventilation installation and service.

Action Target provides the industry’s best ventilation systems for both new range installations and existing ranges that exceed NIOSH, EPA, and OSHA air quality and other environmental standards. Action Target installs and services both Recirculating and Purge Ventilation Systems. A Recirculating Ventilation System reuses air from the range after filtering to ensure that reintroduced air is clean. Because this system uses air that is already cooled or heated, these systems require less energy to function. A Purge Ventilation System draws air from the atmosphere, introduces it into the range, filters the air and then releases cleaned air back into the atmosphere. Both of these ventilation systems can be customized to best fit the needs of any indoor gun range.

Action Target provides a complete package of controls, air filters, and maintenance to keep employees, customers, and the surrounding area protected from the health concerns associated with lead exposure and other air-borne toxins found in indoor ranges. One of the most important elements of proper range ventilation is the filtration. Action Target has tested and evaluated different filtration options and offers the best filter solution for shooting ranges. These filters are also available to customers at Shop.ActionTarget.com.

“Each year we work hard to become even more of a turnkey solution for our customers. With 30 years of experience in building indoor shooting ranges under our belts we are excited to add ventilation to the products and services that we offer. Combined with our new Metals Recycling and Ammunition program we continue to add value to our ranges.” – Kevin Tomaszewski

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.Shop.ActionTarget.com.