Category: Press Release

S and D Indoor Range Teams with Action Target to Deliver Superior Training

Posted on by Marketing Action Target

PROVO, Utah – May 3, 2012 – S and D Indoor Range held its grand opening celebration Saturday in Nicholasville, Kent. The new facilities include a firearms retail store as well as an indoor range built with equipment and technology from Action Target, the world’s largest manufacturer of shooting range products.

The range has 12 25-yard lanes, four designated for rifle use and eight for handguns, with target retrieval systems to deliver quick results. To maximize shooter safety, S and D installed a Total Containment Trap from Action Target which safely catches rounds at the end of the range.

The bullet trap uses armor steel to funnel bullets into a small gap that runs along the entire 50 foot width of the range. Once a bullet passes through the gap, it enters a deceleration chamber that spins the bullet in a circle until it runs out of energy and falls harmlessly into canisters that can be disposed of with minimal lead contact.

“The Total Containment Trap just makes it more convenient for us and safer environmentally,” said Lynn Dix, co-owner and manager of the range. “If anybody buys indoor range equipment, then the Total Containment Trap is the only way to go.”

Action Target also installed overhead protective baffles to minimize the risk of ricochet, shooting stalls separated by bulletproof glass and a Carey’s air ventilation system that pulls air towards the back of the range protecting shooters and the environment from hazardous lead dust contamination.

“Choosing Action Target was the correct decision,” Dix said. “If I had to do it over again, and I might, I would not look any further than Action Target to take care of our needs.”

S and D Indoor Range offers classes for concealed weapons permits as well as an introductory course on handguns and handgun safety. Customers can also rent firearms to use in the indoor range. S and D Indoor Range is located at 440 E. Brannon Rd. in south Nicholasville. For more information, visit www.SandDIndoorRange.com or call at (859) 273-0311.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store.

Action Target, Inc
3411 S. Mountain Vista Pkwy, Provo, UT 84606 USA
Contact: Dave Mathis (801) 377-8033 Office / (801) 377-8096 Fax / [email protected]

S and D Indoor Range
440 E. Brannon Rd., Nicholasville, KY. 40356
Contact: Lynn Dix (859) 273-0311 Office / (859) 576-1188 Cell / [email protected]

Action Target Founders Named Finalist in Entrepreneur of the Year Award

Posted on by Marketing Action Target

Action Target LogoPROVO, Utah— In today’s hard-hit economy, two local Utah businessmen have been named finalists of the 2012 Ernst and Young Entrepreneur of the Year Award.

Kyle Bateman and Addison Sovine of Action Target, Inc. are among a handful of entrepreneurs to be named finalists in the Utah region, which includes Wyoming and half of Idaho. These local businessmen were selected from more than 1,700 applicants because of their significant impact on their surrounding business community.

“It is an honor,” stated Sovine. “There are so many great companies in this area and I am grateful to be listed among them.”

But being a successful entrepreneur in today’s economy does not come easy. “It has required a lot more work than I might have imagined early on,” said Bateman. “It is hard to comprehend how many things there are to do and how much work you will have to put into your business to make it successful. Having said that, I am still amazed that things have worked out as well as they have.”

Sovine and Addison founded Action Target out of an auto body shop in 1985. Their business idea was created atop the hood of a police vehicle, followed by their tireless work and hours to bring their ideas to the country. Since that time, Action Target has become the industry leader in shooting range design and Portable Steel Targets.

Sovine and Addison are in the running with 32 other finalists for this year’s top honored award. Ernst and Young developed the Entrepreneur of the Year Award program to celebrate successful entrepreneurs. It has grown into an award program that spans more than 140 cities in 50 countries. This year’s Utah region winners region will go on to compete against winners from other regions around the country, and subsequently the world. Utah Region winners will be announced on June 7, 2012.

Action Target Media Contact:

Sheryle Coray
[email protected]

About Action Target Inc.

Based in Provo, Utah, Action Target is the leading manufacturer of custom shooting ranges and portable steel targets for military, law enforcement, Special Forces groups, tactical training schools, and commercial applications. Since its founding in 1985, Action Target has become the world’s largest shooting range equipment manager.

Shot Show’s Media Day at the Range Announces Action Target Safety Award

Posted on by Marketing Action Target

Las Vegas, NV — Media Day at the Range announces its partnership with Action Target to create the 2012 Media Day Safety award. This award will be given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 16, 2012. Each exhibitor will be judged by a panel of safety auditors that will score each exhibitor on their firearms safety practices during the event.

Action Target is a leading global supplier of superior shooting range products, equipment, design, manufacturing, and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology, and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world. “We have been a major supporter of Media Day at the Range for many years and being the sponsor of the 2012 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

Scoring and grading each exhibitor at the shoot will be based on specific safety criteria of handling firearms, ammunition placement, and maintaining a safe environment at their shooting station. The winning exhibitor will be awarded the Action Target safety award trophy at the Action Target SHOT show, booth (#10564), on Tuesday afternoon January 17th during the show. The safety award winner will also receive $3,500 toward their 2013 SHOT Show Media Day at the Range shooting lane.

In its sixth year, SHOT Show Media Day at the Range will host over 120 exhibitors and over 1000 media members of the hunting and shooting industry. This award will give recognition to that industry member that is an example to all others of the importance of safely demonstrating their products to the media on that day.

For additional information concerning SHOT Show Media Day at the Range, contact:

Media Contacts:

Cory Cannon
801-644-4773
[email protected]

Cathy Williams
703-587-7142
[email protected].

Action Target Announces New Training Schedule

Posted on by Marketing Action Target

Action Target has met the training needs of law enforcement agencies around the country for more than 26 years. By working closely with agencies in every state, we have been able to enhance our product line to better achieve requirements of firearms programs. With 2012 just around the corner, many departments are experiencing budget cuts…again. Action Target has a solution that provides a balance between providing quality and value-added training while staying fiscally conservative.

Man shooting with PT SwingerAs part of the solution, we will follow a more flexible schedule in the types of courses Action Target Academy will offer to law enforcement. We have also designed new courses that demonstrate effective, yet budget friendly firearms trainings. For example, we will dramatically increase the number of our Portable Steel Target Seminars, which are held at outdoor ranges and taught by some of the best firearm instructors in the country. Some of these expert instructors include Mike Lehner with Safariland Shooting School, John Krupa with Spartan Tactical, Dennis Tueller, Brian Hoffner and Leo Hathway.

Action Target has many training options for you and your department. By hosting one of our Portable Steel Target Seminars at your outdoor range, your department will learn how to effectively train on a budget. While the Action Target Academy is at your range, you can either replenish your existing supply of steel targets or start anew by using the targets provided during the course for next to nothing in cost. For more information about our Portable Steel Target Seminar and the Action Target Academy, please contact Rick Matthews, Director of Training, at [email protected].

To view upcoming Action Target Academy seminars and trainings, visit our Calendar.

About the Action Target Academy: Established in January of 2004, the Action Target Academy conducts firearms training courses at host locations around the country. The mission of the Action Target Academy is to provide world-class firearms and defense training to law enforcement agencies and individuals who might not have such an opportunity otherwise.

Action Target Academy instructors bring experience, passion and intensity to every class they teach. With detailed lesson plans, instructors help participants document and retain training in order to allow for continual use and skill development. Adding Action Target’s superior line of firearms training equipment and services intensifies range drills and elevates realism to create the ultimate training experience.

Action Target Acquires Law Enforcement Targets

Posted on by Marketing Action Target

Company’s Customers Now Have One‐Stop Access to On‐Going Range Needs

PROVO, UTAH, Jan 5.—Action Target, Inc., the leading shooting range equipment designer and manufacturer for law enforcement, military, and commercial ranges around the world, announced today the acquisition of Law Enforcement Targets (LET), a designer and full‐service provider of training targets and supplies for military, government agencies, law enforcement, gun clubs and shooting enthusiasts.

“This acquisition provides Action Target customers with direct access to the consumable needs of their ranges—targets,” said Addison Sovine, Executive Vice President and Co‐Founder of Action Target. “Combined with Action Target’s products and 25 years of expertise in building live‐fire training and shooting facilities, we now can give our range customers a unified team to provide full and consistent service for their needs.”

“We are absolutely thrilled to work with true professionals like the folks at Action Target. Their experience, guidance, and commitment to excellence will no doubt help propel LET to even greater heights,” said Brad Ross, General Manager of Law Enforcement Targets, Inc.

Law Enforcement Targets and Action Target will retain their separate brand identities and continue to focus and grow in their separate but related markets. This acquisition enhances Law Enforcement Target’s existing range solutions team which now includes Action Target, Inc., Mancom Systems, and partner company Carey’s Small Arms Range Ventilation.

About Law Enforcement Targets, Inc.

Law Enforcement Targets, Inc. is a designer and full service provider of training targets and supplies for military, government agencies, law enforcement, gun clubs and shooting enthusiasts. Serving loyal customers since 1992, Law Enforcement Targets is based out of Minneapolis, MN. Law Enforcement Targets is continuously working to offer the best targets, training tools and safety accessories.

About Action Target, Inc.

For over 25 years, Action Target has been the dominant force in shooting range equipment design and manufacturing for law enforcement, military, and commercial ranges around the world. Action Target is a privately owned business headquartered about 40 miles south of Salt Lake City in Provo, Utah. Unlike many in the industry, Action Target engineers, manufactures, and installs all of its own products. This unique start‐to‐finish approach gives Action Target significantly better control over the quality of their products.

Action Target Becomes an NSSF Voting Member

Posted on by Marketing Action Target

Action Target is proud to announce its recent acceptance as a voting member of the National Shooting Sports Foundation (NSSF).

Founded over 25 years ago, Action Target began with two high school friends working out of their garage. Today, Action Target has become the world’s largest shooting range equipment manufacturer.

Holding more than 40 patents, Action Target has steadily increased its inventory to include over 4,000 products. In addition to manufacturing, Action Target also designs, delivers, and installs indoor and outdoor range equipment throughout the world. Action Target is the preferred choice for the firearms training programs of US & international commercial/sport shooters, law enforcement, military, Special Forces groups, and tactical training schools.

Action Target is honored to be accepted as a voting member by the NSSF’s Board of Directors. It is our pledge to assist in the NSSF’s ongoing mission to promote, protect, and preserve both the shooting industry and the heritage we all share. As private ownership of firearms increases, the need for safe facilities to practice shooting has become crucial. Action Target and the NSSF will work together to enhance the presence of commercial shooting ranges in the USA while supporting the many programs they offer.

About the NSSF

Following a series of industry meetings in the late 1950’s—sponsored by Field & Stream Magazine—the National Shooting Sports Foundation (NSSF) was chartered in 1961 to promote a better understanding of and a greater participation in hunting and shooting sports.

In 1963, the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) merged its promotional arm into the NSSF enabling the foundation to expand its efforts and establish its own headquarters in Riverside, CT.

Recognizing the growing urbanization of America, NSSF first sought to build public awareness of the sportsman’s role in conservation and their contributions to wildlife management through landmark efforts such as the annual National Hunting and Fishing Day, established in 1973.

Over the years, the foundation has continued its public outreach efforts while also developing a wide array of programs to encourage new and added participation in hunting and target shooting sports. In the early 1980’s, NSSF was at the forefront of promoting the then-new sport of sporting clays and generating widespread publicity for shooting games of all kinds. An example was the 1988 “Sportsman’s Team Challenge”—the first made-for-TV shooting competition appearing on ESPN, which continued through the 1990’s.

Over the past several decades, NSSF has greatly expanded its efforts to strengthen hunting and shooting sports traditions through nationally based efforts such as STEP OUTSIDE, the Families Afield initiative, First Shots, and the Hunting Heritage Partnership, which provides grants to state wildlife agencies for programs that improve access and opportunity.

Since its inception, NSSF has been a leader in building opportunities so future generations can continue to enjoy hunting and shooting sports. NSSF is a major supporter of the nation’s youth shooting programs and has created its own programs such as the Scholastic Clay Target Program along with other similar efforts at the collegiate level.

Firearms safety education has also been a fundamental mission of NSSF throughout its history. Over the years, the foundation has distributed millions of safety brochures and delivered safety messages through television, radio, and print media outlets. Initiated in 1999, NSSF’s Project ChildSafe has distributed more than 35 million firearm safety kits throughout all 50 states.

The NSSF is actively engaged in representing its members in respect to key legal, regulatory, and legislative issues through its Government Relations division.

Since 1979, critical funding for NSSF’s many programs and activities has come from the NSSF-owned industry trade show, SHOT Show. From an inaugural event of only 50,000 square feet of exhibit space, the show has grown to some 700,000 square feet of exhibit space today and is the largest trade exposition of its kind in the world.

NSSF’s foundation represents the broad scope of the hunting and shooting sports industry. Members include manufacturers of sporting firearms, ammunition, a wide array of accessories, and equipment manufacturers as well as distributors, retailers, shooting ranges, and many other companies and organizations in the hunting and shooting sports community. Today’s membership includes more than 5,500 companies and organizations.

Action Target Now ISO 9001:2008 Certified

Posted on by Marketing Action Target

Recently, Action Target underwent a detailed, comprehensive, and rigorous certification process with the International Organization for Standardization (ISO). The ISO is a worldwide network of standardization entities which establish quality management benchmarks for all levels of an organization to adhere.

Kyle Burdette, Action Target’s Vice President of Quality Assurance championed the certification process. He commented, “To demonstrate our ongoing commitment to superior quality and reliability, Action Target is now officially ISO 9001:2008 certified. ISO 9001:2008 is a set of international standards for quality management and quality assurance. This exclusive standard represents an international consensus on good management practices, policies, and procedures that allow us to consistently deliver superior quality products. Because we are registered under ISO 9001:2008, you can take comfort in knowing that your shooting range equipment will be designed and manufactured under its demanding quality standards.”

Considering the rapid growth and expansion of Action Target not only in the USA but internationally as well, it was imperative to achieve the highest level of standardization. Therefore, they strategically embraced the ISO established requirements by addressing these areas of their organization:

  • Business Development
  • Market Development
  • Product Development
  • Policies & Procedures

Action Target is committed to continuous process improvement and excellence. Being ISO 9001: 2008 Certified is just one example of our relentless dedication to being the world leader and preferred choice of the firearms training industry.