Category: Press Release

Action Target Announces New Product, Show Specials and Celebrity Appearances For The 2018 NRA Show

Posted on by Marketing Action Target
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES NEW PRODUCT, SHOW SPECIALS,
AND CELEBRITY APPEARANCES FOR THE 2018 NRA SHOW

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced that they will be exhibiting at the NRA Annual Meetings in Dallas, Texas with industry leading new shooting range technology, show specials and celebrity appearances by world champion shooter Max Michel.
Innovative products on display at the show will include AutoTargets an intelligently connected target system that allows shooters to interact with their targets in a way never before possible. The recently launched new steel target, the PT Scout will also be on display. Stop by to learn more of Action Target’s innovative shooting range technology including: The AWD Pro retriever, Steel Bullet Traps, Rubber Berm Bullet Traps, Shooting Range Ventilation, Metals Recycling and more innovative solutions for modern shooting ranges.
World champion shooter Max Michel will be at the Action Target booth #3956 on Friday, May 4, 2018 and Saturday May 5, 2018 from 12:00 – 1:00 p.m. Michel will be be giving shooting tips and discussing his experience in helping design the perfect steel target, The PT Scout. Michel will be signing autographs and taking pictures each day. Don’t miss this chance to learn from one of the very best shooters in the world.
To celebrate the NRA Annual Meetings, Action Target is offering 20% OFF all of their Steel and Paper Targets until May 31, 2018 as part of the NRA Show Special. Action Target will also be accepting new dealers at the NRA Show. Visit booth #8457 to sign up!
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com
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Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202

Action Target Announces Innovative New Everyday Carry Steel Target, The PT Scout

Posted on by Marketing Action Target
FOR IMMEDIATE RELEASE

ACTION TARGET ANNOUNCES INNOVATIVE NEW 
EVERYDAY CARRY STEEL TARGET, THE PT SCOUT

 

PROVO, Utah – May 3, 2018 – Action Target INC., the leading manufacturer of modern shooting ranges and innovative target systems has announced the release of a tool-free target system designed to utilize a 2×4, ring louder, maximize portability and allow for predictable splatter patterns.The PT Scout is Action Target’s first steel target that utilizes a 2×4. This innovative steel target stand can quickly collapse and locks together for easy storage and transport. Because it can break down into such a small profile and weighs as much as a gallon of milk, it allows for maximum portability for every shooter.

“When developing The PT Scout with Tom Yost and World Champion Speed Shooter Max Michel, we set three objectives; that it would ring louder, be more portable, and be more safe for shooters to use than any other steel targets that are offered today, we met each objective.” Chris Hess, Product Marketing Manager, Action Target.

The PT Scout is designed with a forward leaning 2×4. The smooth target plate sits on top in a bracket parallel to the wood. This means that bullets striking the plate are directed towards the ground and safely away from shooters, splatter and spall do not chew up the 2×4, a common problem in other 2×4 target stand systems. The target is also designed with a smooth target surface, integrating high-strength weld studs on the back of the target plate allowing sound waves to reverberate loudly, giving the shooter a much louder ring.

World Champion Speed Shooter Max Michel explains, “As a Pro Shooter, I get to shoot a lot but don’t have the ability to store all my gear at the range. Therefore, I’m looking for something mobile and easy to set up. It’s extremely light weight and easy to store in the back of the car. Once it’s ready to go, it’s the loudest ringing steel target I’ve shot yet. Not to mention the flat faced plate and angled design base makes it the safest target in the industry. I’m excited to get my season kicked off and training with the new PT Scout.”

The PT Scout will be available this summer from Shop.ActionTarget.com. Multiple head plates will be available with package pricing for clubs and teams who compete in Steel Challenge, 3-Gun and Scholastic Action Shooting Program events.

About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit ActionTarget.com. To learn more about Action Target products or to purchase items online, visit shop.ActionTarget.com

###
Media Contact:
Jonathan Turnbow, Marketing Communications, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606
Tel: 801-396-1202

The NSSF Gives Five-Star Range Rating To Shooters World of Florida

Posted on by Marketing Action Target

Florida’s Shooters World Earns
NSSF Five-Star Range Rating


NEWTOWN, Conn. – The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, is pleased to announce that Shooters World has been recognized with the association’s Five-Star range rating. This is the first range in Florida to receive a star rating under NSSF’s revised evaluation system launched in 2016.

Shooters World is said to be the largest combination retail store, indoor firing range and firearms training center in the State of Florida with a footprint encompassing more than 62,000 square feet. Operating seven days a week, the shooting facility includes 27 pistol range lanes, and seven 100-yard rifle range lanes, all of which can handle .50-caliber fire and can be used for Shooters World’s many training programs. Customers can take advantage of everything from curriculums developed specifically for junior shooters and women to concealed carry, hunter safety and advanced skills classes. A generous rental gun program and an expansive retail center support the range and provide a complete shopping and entertainment experience to a steady stream of recreational firearms owners – from beginner to expert – serving the entire densely populated Tampa Bay metro area.

“We were certainly impressed with Shooters World when we awarded it our Five-Star rating under our original program,” said Zach Snow, NSSF Director, Range Services. “To say that we were wowed with what they’ve done since that first recognition under our previous rating program would be an understatement. This company’s team of professionals has demonstrated it is dedicated to providing a memorable customer experience to every person who walks through its doors. Combined with the high overall quality of the facility and the staff’s commitment to safety and education, Shooters World sets the bar for our elite Five-Star ranges.”

“All of us at Shooters World are humbled and grateful to receive the new Five-Star range certification and award,” said Bing Kearney, Shooters World owner. “Shooters World continuously strives to provide our customers, employees and vendors with the world’s best firearms experience in the exercise of our Second Amendment rights, while listening to our patrons and embracing change that improves our facility and services. This, along with our mandatory objective for providing outstanding customer service, makes for a very comfortable, family-oriented environment for all of our guests. The entire Shooters World Team here in Tampa is very honored to receive the new Five-Star rating and will always strive to exceed the new, more stringent criteria.” 

NSSF’s highly respected Star-Rating Range Program works to encourage ranges of all sizes and locations to excel. Applying for rating requires answering a comprehensive questionnaire and business owner self-evaluation of the facilities, staff, community outreach and other criteria. Ranges that appear to meet the criteria for Four- or Five-star rating receive an on-site evaluation by NSSF staff. NSSF member ranges that meet a Three-star rating are recognized for being a part of the Star-Rating range family and are provided guidance to improve their facilities and achieve the higher two ratings. For more information, including instructions on how to apply for NSSF’s Star-Rating Range Program, visit www.nssf.org/ranges or contact Zach Snow at [email protected].

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About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

Action Target Rimfire Challenge Sponsorship

Posted on by Marketing Action Target
April 20, 2017   |   Action Target Rimfire Challenge Sponsorship

Parma, ID – – Action Target, the leader in modern shooting range development, equipment and services is proud to be a Gold Sponsor of the Northwest Championship Rimfire Challenge. The fifth-annual July 28- 29th event will bring both professional and novice shooters together for two days of challenging, yet fun shooting matches.

Sold out in a record setting four days, the event was open to all ages and all skills levels and is designed to be a fun and safe shooting match for the entire family. Incorporating both .22 caliber pistols and rifles, courses of fire are created with safety as the top priority but feature fun scenarios that meet shooters skill level. Considered to be one of the premier rimfire Championships in the nation, shooters from all skill levels will be participating, from professional shooters to first-time attendees.

The match has 12 Stages and 126 shooters arriving from 18 States and Canada. Thanks to the overwhelming success and generous sponsors, the prize table has grown incredibly fast and is presented in a luck of the draw format. This is a family friendly match that encourages shooters of all ages and skill levels come out and have a great time. Action Target expressed their enthusiasm to be sponsoring the NWRC. Seth Ercanbrack, Marketing Manager for Action Target tells us, “The NWRC is a match that we look forward to every year. The fun and friendly staff runs a well-organized match with an atmosphere that is hard to beat. Action Target is proud to be a sponsor for this premier NSSF Rimfire Challenge match.”

For more information on Action Target:
www.actiontarget.com
801-377-8033
For more information on the 5th Annual NSSF Northwest Championship Rimfire Challenge:
www.rc.parmarng.org

DUEL RUNNING MAN PRO

Posted on by Marketing Action Target

ACTION TARGET LAUNCHES THE DRM PRO, 

DELIVERING AN ADVANCED RUNNING MAN TRAINING SYSTEM.

PROVO, Utah – September 26, 2016 – Action Target INC., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of the Dual Running Man Pro, the most powerful and feature-rich running man system ever designed.

The DRM Pro boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other.

The DRM Pro includes industry leading technology, with added features such as built-in Wi-Fi, easy to use control interface that runs on a tablet or smart phone. The DRM Pro integrates with our range control software for advanced features and functionality. All components of the DRM Pro are IP54 compliant for year-round outdoor and indoor use. The DRM Pro is capable of traveling at variable speeds, up to 20 feet per second, which allows for a more advanced target acquisition training. The DRM Pro boasts high precision encoders to ensure target positions are accurate to within 6 inches. The modular ratcheting mechanism on the DRM Pro make cable tensioning quick and easy.

The DRM Pro is the perfect running man training system because it allows users to advance their training by having duel targets moving independent of one another. This allows trainers to designate one as a non-shoot and the other as a target. This will add stress and reality to training scenarios, allowing the user to develop and improve their decision making skills.

For more information about the DRM Pro or to purchase yours today, call 801-377-8033

The Guardsman Shooting Stall

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE


ACTION TARGET LAUNCHES THE GUARDSMAN SHOOTING STALL. THE LOW-COST SOLUTION.

PROVO, Utah – October 26, 2016, Action Target Inc., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of its newest shooting stall – The Guardsman Shooting Stall. The Guardsman Shooting Stall is geared towards providing a lower-cost option for gun ranges looking for a more economical stall partition solution. The Guardsman Shooting Stall features a rugged, yet simple design that retains the industry-leading ballistic standards to which Action Target proudly holds itself.

The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table with a non-slip rubber top and an optional lower shelf that adds a functionality for shooters that is unmatched in the industry.

“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.

The quick and easy installation of the Guardsman cuts down the cost and time of installation. The Guardsman is a low-cost option for gun ranges that are looking for a more economical stall partition solution. The Guardsman retains Action Target’s industry-leading standards and is compatible with all Action Target retrievers.

The Guardsman Shooting Stall is available for order today and may easily be retrofitted into any existing ranges. For more information visit https://www.actiontarget.com/Guardsman or to purchase the Guardsman, call 801-377-8033.

ALL WHEEL DRIVE PRO

Posted on by Marketing Action Target

Action Target Elevates Shooting with New Retriever 


PROVO, Utah – Action Target Inc., the leading manufacturer of shooting ranges, today announced its release of the All Wheel Drive (AWD) Pro: a new target retriever proven to take ranges to the next level.

The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.

“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills. Not only will shooters benefit from this new equipment, but the range will as well,” said Jesse Nelson an Action Target Product Marketing Manager.

The AWD Pro was recently installed at Nashville Armory in Nashville, Tennessee, where shooters were ecstatic with the update. After the installation, ammunition consumption increased over 23% and 89% of shooters said they enjoyed the new retriever over traditional range equipment. Another interesting statistic was that over 80% of shooters interviewed said they would drive farther and pay more to use the new equipment over traditional range equipment.

These numbers can be attributed to the addicting shooting scenarios the AWD Pro offers. These preloaded games and drills were developed by leading firearms trainers and challenge every shooter no matter their skill level.  Whether shooters are trying to improve their previous score on a drill or are competing with their friends with one of the games, shooters will find themselves using more ammunition and feeling more satisfied when they leave the range. Plus, the fun environment of competing with friends on challenging drills adds an element that shooting ranges have lacked in the past and will keep shooters coming back for more.

The AWD Pro’s friendly touch screen user interface also plays a part in the new shooter experience. With its intuitive and engaging design, users are able to control more including: shooting distance, stall lighting, target lighting, target behavior, time drills and more. All of these features give the shooters more freedom, putting them in charge of their experience at the range.

“This product is just one of many future developments that testifies of Action Target’s long-term commitment to developing the shooter’s experience as well as breathing new technology and innovation into the shooting range industry. We are convinced the AWD Pro will meet the needs of today’s shooters by promoting skill building, competition and an overall higher engagement with the shooting sports,” said Kevin Tomaszewski, Action Target’s Vice President of Marketing and Engineering.

The AWD Pro gives shooters a whole new experience of improving their shooting skills while having a good time, making it the reason ranges with the AWD Pro will become the go to destination. To learn more about the AWD Pro visit link: www.actiontarget.com/products/awd_pro.

SHOT Show 2017 New Products

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE

 

ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017

PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman Shooting Stall, The American Series Shooting Stall, the PT Gong Series and the PT Twist Rimfire steel targets. Visit the Action Target booth #14568 at SHOT Show 2017 for live, hands-on demonstrations.

Duel Running Man Pro

Created to exceed the standards of Law Enforcement training and professional shooters, DRM Pro provides first-of-its-kind precision control, acceleration, speed, and programmability. These features have the unique simplicity of being controllable from your own tablet, smart phone or PC. The DRM Pro offers instructors the ability to train for and replicate real-worlds scenarios. Within the new user’s interface, instructors can input the speed of each runner independently from 2-20 feet per second, move the target along the track by sliding the on-screen target indicator to any positon, and receive real-time validation on the screen for speed and track position.

Action Target’s Product Marketing Manager Chris Hess explains, “Developing the DRM Pro has been exciting. The more time we spent with top Law Enforcement trainers and professional shooters, the more we realized there was an opportunity to fill the technology void in training. This product is the perfect upgrade to any range looking to modernize their equipment and outfit their instructors with the ability to provide world-class training.”

Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is most versatile moving target system I have ever used. Instantly making changes on my device screen gives me more time with trainees and allows me to customize the training on the fly for any need without changing equipment.”

All Wheel Drive Pro Target Retriever

The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.

“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills.” – Jesse Nelson, Action Target Product Marketing Manager.

The Guardsman Shooting Stall

The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table or extended rifle table with a non-slip rubber top and an optional lower shelf that adds functionality for shooters that is unmatched in the industry.

“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.

PT Twist

The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.

“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager

The PT Twist Rimfire will be available February 2017 at the new Store.ActionTarget.com with an MSRP of only $25. Stop by Action Target booth #14568 at SHOT Show 2017 to sign up as a dealer.

PT Gong Series Steel Target

Hanging a piece of steel down range isn’t new, but it has never been more affordably or of higher quality. Action Target is proud to offer more than 30 new target shapes and thicknesses to hang from any chain, rope or the innovative The Last Stand target hanging system.

Precision shooters will enjoy circles from 4-18 inches. IDPA and IPSC Torsos for training and sportsmen will love shooting our life-size animal shapes including: Boar, Coyote and Prairie Dog. .25 inch, .375 inch and .500 inch are available.
“Action Target prides itself in the highest possible quality AR500 Steel. As one of the largest buyers in the world we are able to pass on our quality and low cost to our loyal customers.” – Chris Hess, Product Marketing Manager.

MSRP $10 – $150 Available February 2017

Visit booth #14568 at SHOT Show 2017 to become a dealer.

The American Series Shooting Stall

The American Series Shooting Stalls provide ranges an unparalleled ability to customize their range.  The extra deep stalls, built in muzzle blast barriers, integrated lighting and floor to ceiling walls provide shooters a comfortable atmosphere unrivaled in the industry.  Ranges will love the ability to make their stalls truly unique.

Customers may choose from one of our standard designs or customize literally every element of the stall to match their range’s design and needs.  An on-staff interior decorator is available to assist ranges with their selections.

“Ranges are constantly looking for ways to set them apart in today’s competitive market.  With the American Series Shooting Stalls, ranges now have the ability to customize every aspect of their stalls, providing shooters the most unique, luxurious and comfortable environment possible.” – Jesse Nelson, Product Marketing Manager, Action Target.

Range Security

Action Target now combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. Trained security professionals review alerts 24/7. The advanced video analytics offer a number of reliable alerts to provide accurate threat assessment. Stay connected, arm/disarm your security system and view live video from anywhere.

“Our security solutions provide ranges the highest level of confidence.  By integrating cutting edge technology and industry leading hardware we are able to provide a tailored solution unmatched in the industry.” – Jesse Nelson, Product Marketing Manager, Action Target.

LE Targets Rebrand to Action Target

Action Target is excited to announce the successful rebrand of Law Enforcement Targets. All of the paper targets, cardboard targets and range supplies sold by www.letargets.com can now be found on the new Action Target store: Shop.ActionTarget.com

SHOT Show attendees looking for Law Enforcement Targets will find them at Action Target’s booth #14568 near the “Dealer Services” section. New and current dealers are encouraged to visit the booth to take advantage of special pricing and SHOT Show specials.

LETC 2017 Registration is OPEN!

Posted on by Marketing Action Target
Law Enforcement Training Camp 2017 Dates Announced! 

LETC 2017 DATES: SEPTEMBER 11 – 15, 2017

CLICK HERE to register.

letc-2016-052

 

PROVO, Utah – December 12, 2016 – Action Target Inc., the leading manufacturer of modern shooting ranges, announced the dates for the 2017 Law Enforcement Training Camp. The training will take place September 11-15, 2017 in Thistle, Utah. To register click here.

Action Target provides world-class instructors and schedules the week with elite courses that are filled with high volume shooting. LETC is designed to aid firearms instructors from across the country in their training effectiveness, allowing them to pass those skills along to officers in their respective agencies.

“We’re proud of the success of our LETC program. It’s a unique opportunity for ATI to show its ongoing support for our law enforcement by providing this elite training program. Members of Law Enforcement everywhere are the reason why we do what we do. This year we have received the highest accolades from LETC attendees and we are very excited to expand the program for next year!” -Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

LETC 2016 Highlights

 

For more information or to register, CLICK HERE.

About Action Target

Target Inc. Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.