Category: Press Release

Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital

Posted on by Nick Stewart

Provo, UT – December 5, 2023 – Action Target Inc. (“Action Target”), the global leader in modern shooting range solutions and services, proudly announces a significant milestone with the completion of a strategic equity investment from Praesidian Capital. Praesidian Capital, a distinguished private equity firm headquartered in Oklahoma City with global offices in New York and London, has demonstrated its commitment to Action Target’s growth trajectory.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at www.ActionTarget.com

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit www.praesidian.com

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder – [email protected], (212) 520-2620

Tom Duffy, Partner – [email protected], (212) 520-2617

Revolutionizing Shooting Range Excellence at SHOT Show 2024

Posted on by Nick Stewart

PROVO, UTAH – December 2023 – Action Target Inc., the global leader in modern shooting range solutions and services, is set to captivate the industry at SHOT Show 2024. This event, the largest gathering for professionals in shooting sports, hunting/outdoors, and law enforcement industries, will unfold at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, from January 23rd – 26th, 2024. At Booth #12816, Action Target invites attendees to embark on an immersive journey into the future of shooting range technology, where innovation knows no bounds.

Renowned for providing a comprehensive end-to-end solution for shooting range facilities across commercial, law enforcement, educational, and military sectors worldwide, Action Target sets the bar for excellence. Our commitment to success is unwavering, simplifying the process for customers who seek to build, expand, or elevate their shooting range facilities. Working with key industry partners like VirTra, Redgaurd, and AutoTargets further expands Action Target’s capabilities and provides unique solutions often required as part of our customer’s training facilities.

“As the trusted partner at every stage of a range project, we are not just presenting products; we’re unveiling the future of shooting range technology. Action Target is thrilled to showcase the most cutting-edge and innovative solutions that embody our relentless commitment to excellence,” states Mike Birch, the CEO at Action Target. “This event is not just a display; it’s a testament to our dedication to building the safest and most advanced shooting ranges possible.”

Experience the Future – Event Highlights:

  1. PRODUCT UNVEILING: Witness the revelation of cutting-edge shooting range equipment designed to redefine safety, functionality, and user experience standards.
    1. SmartRange AXISTM Range Control System
    2. Target Systems and Retrievers  
    3. Shooting Stalls
    4. Steel & Rubber Bullet Traps
    5. TAC & MATCH Shoot House
    6. Modular Ranges
    7. Simulation Training
    8. Range Services
  2. LIVE DEMONSTRATION: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems and targets. Feel the power and precision firsthand.
  3. EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about our range products and services.

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Action Target Inc. to Showcase Innovative Shooting Range Technology at the 2023 SHOT Show

Posted on by Nick Stewart

PROVO, UTAH – January 5, 2023 – Action Target Inc., the leading global expert of modern live-fire shooting ranges, will showcase new and innovative shooting range technology, products, and services at NSSF’s annual SHOT Show in Las Vegas (January 17th-20th, 2023). Visit Action Target at booth #12816 for live, hands-on demonstrations and the latest shooting range technology. 

Action Target provides an all-inclusive end-to-end solution for shooting range facilities in commercial, law enforcement, educational, and military markets worldwide. We provide innovative range solutions that guarantee success and simplify the process for customers planning to build, expand, or improve their shooting range facility.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “Part of Action Target’s mission is to ‘build the safest and most advanced shooting range possible, and the products and services we’re displaying this year show our intent to meet that mission.”

SmartRange AXIS™ New Features 

Action Target continues its commitment to expanding the capabilities of SmartRange AXIS™, the industry’s most powerful and complete range management system. SmartRange Axis puts complete range control at the fingertips of a range manager. Our user-friendly interface gives unparalleled control over lane management, target systems, ventilation (HVAC), pre-programmed drills, customer support, and target integrations. Smart Range AXIS provides unmatched customer engagement and training value to the range owner.

As part of updates to SmartRange AXIS, Action Target has improved the integrated target camera’s resolution and live feed capabilities on our Genesis and Pilot target retrievers. Customers can view the target in real-time, on the control screen, at any distance. Additionally, Smart Range AXIS will now provide the option to utilize a larger 15” local control screen in each stall.

Action Target has integrated additional target systems to SmartRange AXIS, including electric turning targets and DRM Pro (Dual Running Man running target. SmartRange AXIS also manages custom stall LED lights from the range’s master control system, unlocking additional branding and customization opportunities.

 Shooting Stalls 

Action Target re-introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. Continuing to improve on our offerings, Action Target will feature new brass deflectors, training barricades, and easy lift tables. The updated brass deflectors will come standard with an adjustable height feature that prevents spent brass from entering adjacent stalls. The easy lift table allows access for down-range servicing of equipment or tactical training. These are just a few of the latest developments in Action Target’s mission to “build the safest and most advanced shooting ranges possible.”

Pilot X – Xtreme

New this year to Action Target’s extensive offerings of target retrievers is the Pilot Xtreme—a retriever built for outdoor ranges and training. The new product is designed to perform reliably in tough conditions with heavy rainfall, high humidity, and temperatures ranging from 32⁰F – 120⁰F. Engineered features such as an all-weather track and IP64-rated electronics allow this product to operate in the most remote locations around the globe. Learn more about the Pilot Xtreme by visiting the Action Target booth at this year’s SHOT Show.

Modular Range/s – ARCASTM

Over the past 36 years, Action Target has had the privilege of building thousands of ranges worldwide. Our shooting range products span every environment and meet the needs of the world’s most straightforward and advanced training facilities. Action Target, the leading range equipment provider in the world, previously partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together we commit our expertise to provide the next evolution of shooting range technology. ARCASTM Modular Range platform is the first of its kind modular range that genuinely meets the industry’s needs.

Recently, Action Target and CoverSix secured a contract with the U.S. Air Force to build the Offutt AFB Modular Range in Omaha, Nebraska. The ARCAS DLX is a UFC-compliant modular military range with an elevated viewing/control room, integrated ventilation system, 14 shooting lanes at a 25-yard shooting distance, and first-of-its-kind, open interior structure (no structural support columns) allowing cross-lane tactical training. The ARCAS DLX is engineered to look and operate identically to a permanent structure facility while providing the benefits of a modular platform that can be redeployed to a new location when necessary.

Simulation Training Powered by VirTraTM 

Action Target continues to strengthen its partnership with VirTra Inc. to provide the simulation training solutions often required as part of our customer training facilities. We are excited that combining expertise from both companies provides the industry with a comprehensive, end-to-end training solution, combining live-fire shooting ranges and simulation.

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range services, including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all shooting sports, hunting, and law enforcement professionals. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Action Target showcases new and revolutionary shooting range technology, at SHOT Show 2022 in Las Vegas.

Posted on by Marketing Action Target

 

PROVO, UTAH – January 15, 2022 – Action Target Inc., the leading global expert on modern live-fire shooting ranges, will showcase new and revolutionary shooting range technology, products, and services at NSSF’s annual Shooting, Hunting, Outdoor, Trade Show (SHOT Show) in Las Vegas. Visit Action Target at booth #12816 for live, hands-on demonstrations.

 

Action Target provides an all-inclusive turnkey solution for shooting range facilities for law enforcement, military, educational and commercial markets worldwide. Action Target generates range solutions that guarantee the success and simplify the process for customers who are planning to build, expand, or improve a facility.

 

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “A few of our products and solutions include expanded features of our Smart Range Axis range control software, Citadel Shooting Stall, Electric Turning Targets Interface, Simulation Powered by VirTra, AutoTargets Maneuver Range Targets, Modular Small Arms Range/s and the Ranger – or table Steel Target.”

 

Smart Range AxisTM new features 

Action Target continues its commitment of expanding its capabilities of Smart Range AxisTM(SRA), the industry’s most powerful and complete range management system. Smart Range Axis puts complete range control at the fingertips of the range manager Our user-friendly software gives the range manager unparalleled control over lane management, target retrievers, ventilation (HVAC), shooting programs and training scenarios that provide unmatched customer engagement and value to the range owner. Action Target is excited to add the following new features to the SRA platform:

 

  • DRM Pro – Running Man Target System
  • Fixed Turning Electric Targets
  • LED Accent Lighting Control for Stall Glass
  • HVAC Central Control Filter Monitoring
  • Translations; French and Spanish – other languages available upon request.

 

CitadelTM Shooting Stall 

Action Target introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. The Citadel has beautiful floor-to-ceiling LED lighting that accents its modern design, showcasing its strong lines and customizable bold materials that will enhance the look and feel of any range to a high level of modern sophistication. It integrates seamlessly with Action Target’s smart range AXISTM system, giving you full control over lighting levels, color, and retriever settings–enhancing the overall experience of shooters at the range. The new stall also features a holographic lane number projection system that can be customized to meet the specific branding needs of your business and range facility. Your shooters will appreciate its deeper footprint, which is perfect for those who desire the fortitude of privacy while they shoot. At the same time, sizeable ballistic glass panels provide a high level of visibility to promote safety on the range.

 

Modular Small Arms Range/s

Action Target has built thousands of ranges around the world over the past four decades. Our range products span every environment and meet the needs of the simplest and most advanced training facilities in the world. Now, we have partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together with Action Target, CoverSix with its extensive expertise in custom modular construction, commits its expertise to the next evolution of shooting range technology with three configurations to meet the industry’s needs. The Arcas EXT, Arcas MBL, and Arcas DLX configurations create a framework designed to support all the necessary equipment on the range, with the same expectations as a traditional construction method. Each Arcas is made to order and once delivered, projects can be assembled and commissioned in weeks rather than months or years.

 

Simulation Powered by VirTraTM 

Action Target has teamed up with VirTra Inc.  to provide the necessary simulation training solutions often required as part of its customers training facilities. This agreement facilitates the combining of expertise from both companies, allowing for an assortment of Action Target’s indoor/outdoor live shooting ranges and VirTra’s simulation training and curriculum. Action Target is excited to team up with this global provider of judgmental use of force training simulators, firearms training simulators and driving simulators for the law enforcement, military, educational and commercial markets. The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship, and related training that mimics real-world situations.

 

PT RangerTM 

The PT RangerTM is an extremely tough, portable, and rapidly deployable steel target base. Like its little brother, the PT Scout, the Ranger is highly portable and requires no setup tools. No matter where you shoot, the built-in handle and easily collapsible features makes transporting the Ranger a breeze, while allowing the shooter to deploy multiple targets quickly–without losing precious shooting time. Its modular parts are easily replaceable, increasing its life from damage sustained in harsh shooting environments. Current owners of the PT Scout will enjoy that the Ranger can also be used with the existing lineup of the PT Scout head plates. Action Target is also introducing five new steel silhouette targets exclusively designed for the Ranger–

 

Action Target Range Services

Operating a shooting range can be extremely demanding and we are aware of the unique challenges that come with range ownership. Action Target has spent decades developing products and services that simplify the process for range owners with a full turnkey solution. When it comes to maintaining a range, your dedicated Action Target Territory Manager is structured to provide industry-leading support and preventative maintenance to keep your range running at peak performance. We offer the most efficient, comprehensive, and convenient services available. Our new proprietary equipment and processes ensure minimal range downtime and with our competitive and transparent pricing, you maintain control of your services value. Action Target can streamline your range needs giving you more time to focus on building your business. From scheduled maintenance visit discounts, improved cleanings times to 1-day, managing metals recycling and OSHA and EPA compliance documentation, Action Target’s services maximize your operational value and so much more.

 

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target’s range solutions include dynamic range designs, shoot houses, modular ranges, shooting stalls, target carriers, target retrievers, reactive targets, superior bullet traps integrated with eco-friendly low maintenance systems, and the new Smart Range AXISTM range control system. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of range services. These Services include shooter training courses, parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com.

 

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show attracts buyers from 50 states and more than 100 countries. The show is owned and sponsored by NSSF and is produced and managed by ConvExx. Visit the show online at www.shotshow.org.

 

Media Contact

Nick Stewart, Marketing Manager

[email protected]

801-396-1251

 

Action Target refinanced by a subsidiary of Emigrant

Posted on by Marketing Action Target

PROVO, Utah Action Target, Inc, a portfolio company of Dubin Clark, has been refinanced by a subsidiary of Emigrant. G2 Capital Advisors served as exclusive financial advisors to Action Target, Inc. on the refinancing of its existing credit facilities.

CLIENT:

Founded in 1986, Action Target, Inc. (“Action Target” or the “Company”), a portfolio company of Dubin Clark & Company, Inc. (“Dubin Clark”), is the leading provider of equipment and services for live-fire training facilities. With the most technologically advanced and customized live-fire solutions, Action Target is the provider of choice for law enforcement, military, international, and commercial customers.

SITUATION:

Action Target successfully implemented a growth strategy started in 2019 to expand and professionalize service offerings for live-fire training facilities. Following the reorganization of the business into two distinct and focused business units, Range Projects and After-Market Services, Action Target looked to refinance its existing debt in order to lower its cost of capital and expand capacity to fund growth initiatives.

ENGAGEMENT:

G2 Capital Advisors, LLC (“G2”) served as the exclusive financial advisor to the Company. G2’s Capital Markets team leveraged deep capital markets expertise and precise positioning of the Company’s growth strategy to generate a competitive process that ultimately yielded a flexible and cost-effective capital solution capable of supporting Action Target’s strategy going forward.

OUTCOME:

The new senior secured credit facility consists of an Asset-Based Revolver and Term Loan Facility (i.e., unitranche) provided by a subsidiary of Emigrant Bank, a privately-held bank based in New York City. 

Mike Birch, Chief Executive Officer, commented, “Despite a turbulent year stemming from the COVID-19 pandemic, we continued to successfully expand our After-Market Services unit while also continuing to drive strong performance in our core Range Products business across all channels. We hired G2 to find a new financial partner who could support our growth objectives for the future. G2 took the time to understand all facets of our business. They helped us articulate a compelling and detailed investment opportunity for potential lenders, which we believe was an important part of the success of this transaction.”

Tom Caracciolo, Managing Partner at Dubin Clark, added, “We also were impressed with G2’s ability to access a broad range of lenders, which allowed us to simultaneously evaluate multiple structures for the Company. G2 seamlessly coordinated an efficient competitive process and found the right partner for the Company in Emigrant Bank.”

“We are proud to have partnered with Action Target to execute a refinancing that will provide the fuel for the next stage of their growth. Management put in a significant amount of dedication and focus to execute a strategic shift during a pandemic. It is great to see this hard work pay off as the Company now has the capital structure in place to support initiatives to drive higher growth and profitability,” said Howard Lanser, Managing Director and Head of

Capital Markets at G2.

About Action Target

Action Target is a business that has transformed the concept of shooting range installations. Founded in 1986, the company started by creating a pneumatic turning target system for the Provo Police Department training curriculum. From there, the Company continued to design, develop, and implement new products and services for the $600 million live-fire training facility market serving the U.S. commercial, U.S. military, U.S. law enforcement, and international segments. The Company has redefined the customer experience in live-fire training facilities by

introducing groundbreaking technology-driven solutions that generate a modern feel and maximize engagement. For additional information, visit https://www.actiontarget.com/.

About Dubin Clark

Established in 1984, Dubin Clark is a private equity firm that focuses on strategic and operational value creation. Dubin Clark seeks to acquire interest in branded consumer and industrial niche manufacturers and specialty services businesses with unique business models and a strong growth trajectory. The firm is based in Boston, Massachusetts, with an additional office in Jacksonville Beach, Florida. For additional information, visit https://dubinclark.com/.

About G2 Capital Advisors:

G2 Capital Advisors provides M&A, capital markets, and restructuring advisory services to the middle market. G2 offers integrated, multi-product, and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. G2 aspires to be the trusted advisor of choice to its clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Howard Lanser, Managing Director, Head of Capital Markets C: 312.961.7227 E: [email protected]

Cullen Moore, Senior Analyst, Capital Markets C: 774.571.7926 E: [email protected]

Ben Wright, Chief Operating Officer C: 619.972.3586 E: [email protected]

MEDIA RELATIONS:

Bryan Juber, Marketing Coordinator T: 801-705-9153 [email protected]

ACTION TARGET TO DEMONSTRATE INNOVATIVE RANGE TECHNOLOGY AT NSSF RANGE RETAILER EXPO

Posted on by Marketing Action Target

ACTION TARGET TO DEMONSTRATE INNOVATIVE RANGE TECHNOLOGY AT NSSF RANGE RETAILER EXPO

 

PROVO, UTAH – July 2nd, 2021 – Action Target Inc., the leading partner for modern shooting range equipment and aftermarket support, will demonstrate innovative technology for shooting ranges at the NSSF Range Retailer Business Expo.  Visit the Action Target Booth (#301) to learn more about the latest advancements for indoor ranges, including the Genesis™ target retriever, SmartRange Axis™ Range Control System and range services.

 

On display will be the wireless Genesis Target Retriever, which was purpose-built to enhance the shooter’s experience and streamline range management.  The Genesis features preprogrammed games, exhilarating scenarios, and challenging courses of fire for basic, intermediate, advanced and professional shooters. Genesis features a 360-degree turning capability that allows for dynamic target presentations, including teasing, spinning and timed exposures. An integrated camera displays the down-range target on the shooter’s control screen, eliminating the need to bring the target up range to assess shot placement.

 

Among the highlights of Genesis is the integration of Strike Watch™ technology. This patented technology actively monitors for bullet strikes on the target carrier. In the event the carrier is struck, Strike Watch edges the target, flashes red warning lights, notifies the shooter and ultimately revokes usage after multiple carrier strikes.

 

Genesis integrates with SmartRange Axis™, Action Target’s innovative range control system that will also be on display. This allows ranges to apply unique shooting programs and equipment permissions to each lane, create and store shooting programs, manage lane rental time and run synchronized trainings across multiple lanes. In addition, SmartRange Axis seamlessly integrates with Action Target’s ventilation systems and provides intuitive control interfaces.  These interfaces include real-time reporting of remaining and estimated life of filters as well as temperature setpoints.  Because SmartRange Axis connects directly with the Action Target cloud network, customer service representatives are able to remotely update products, diagnose issues and provide real-time data and streamlined business operations.

 

In addition to these demonstrations, Action Target will be showcasing its aftermarket support capabilities, which includes metals recycling, rubber berm cleaning, range maintenance, range products and more. Range owners will learn how to apply their recycled metals earnings to range products, cleaning supplies and equipment maintenance.

 

About Action Target, Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in over 40 countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

 

###

 

Media Contact:

Bryan Juber, [email protected]

Action Target

3411 Mountain Vista Parkway

Provo, Utah

84606

SHOT Show Press Release

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE

ACTION TARGET TO SHOWCASE GROUND-BREAKING
SHOOTING RANGE SOLUTIONS AT SHOT SHOW 2020

PROVO, UTAH – January 17, 2020 – Action Target Inc., the leading manufacturer of modern shooting ranges, will display new and revolutionary shooting range technology and services at SHOT Show 2020. Visit Action Target at booth #14568 for live, hands-on demonstrations.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new and enhanced solutions at SHOT Show this year. A few of these products include SmartRange Axis range control software, the Genesis target retriever, Flame Lock fire retardant, new TAC House wall panels and a rubber trap cleaning program,” said Kevin Tomaszewski, Senior Vice President & General Manager at Action Target.

SmartRange Axis™
SmartRange Axis is a cutting-edge connected range control system. The user-friendly interface for SmartRange Axis makes it easy to control products as they can all be accessed from one screen. It also provides valuable data that will help ranges understand how to optimize business operations. Furthermore, the ability to create individual range staff accounts allows range owners to monitor who has access to the system. SmartRange Axis is directly connected to Action Target’s cloud network, allowing Action Target to send remote updates, diagnose and troubleshoot issues, and recover real-time data.

SmartRange Axis has been integrated with Action Target’s Genesis™ target retriever, Pilot™ target retriever and ventilation systems. It will continue to integrate with more range equipment and is set to become the fundamental building block for any successful range.

“SmartRange Axis demonstrates Action Target’s commitment to supporting the ever-evolving needs of the shooting range industry. By harnessing technology that makes our products smart and connected, we reduce costly range maintenance and provide range owners with valuable analytics,” said Jesse Nelson, Product Marketing Manager at Action Target.

Genesis™ Target Retriever
Action Target’s Genesis is the most advanced target retriever on the market and was developed to streamline system operation and revolutionize the shooter’s experience through enhanced target functions and control.

Genesis utilizes Action Target’s Strike Watch™, a patent-pending software that detects bullet impacts on the target carrier. Genesis also integrates with SmartRange Axis™, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time and run synchronized trainings across multiple lanes.

Genesis allows for dynamic target presentations, including teasing, spinning and timed exposures. A built-in camera displays the target on the control screen, eliminating the need to bring the target up-range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment.

Flame Lock™
Action Target’s proprietary Flame Lock™ intumescent paint may be applied to rubber bullet traps and ballistic panels to provide an ASTM-E84 and ASTEM-E108 Class A fire rating. Made of non-hazardous water-based material, Flame Lock dries quickly and offers immediate fire protection for rubber traps and walls.

“More than 90% of our Rubber Berm Trap customers choose to include fire retardant protection. Flame Lock is simply the most convenient and effective product available. It allows customers to properly protect their investment and is worth the peace of mind,” said Chris Hess, Product Marketing Manager at Action Target.

SureStop™ Rubber
Action Target’s SureStop™ Rubber blocks and panels encapsulate rounds, eliminate splatter, and prevent bullet ricochets in both indoor and outdoor live-fire applications. SureStop Rubber is comprised of a proprietary blend of carefully-selected media and specialty binders. Its optimal ballistic and acoustic properties have been rigorously tested and verified by external organizations.

SureStop products may be treated with Action Target’s proprietary Flame Lock™ intumescent paint for an ASTM-E84 and ASTEM-E108 Class A fire rating. SureStop is manufactured to ensure maximum adhesion of Flame Lock for safety and durability under extreme indoor and outdoor conditions.

“Action Target is excited to bring SureStop Rubber to market. Specifically engineered, SureStop’s performance is second to none. When stopping bullets and bullet splatter is crucial, our customers trust SureStop,” said Jesse Nelson, Senior Marketing Manager at Action Target.

TAC House – RD™
Action Target’s TAC House – RD™ (Rapid Deploy) is a new lightweight wall panel training system. Each wall panel is just a third of the weight of the original TAC House – HD. The TAC House – RD is built for use with Simunition FX™, Force on Force™ and Man Marker™ rounds and creates an ultra-realistic active shooter, urban assault or force-on-force training environment.

Boasting a tool-free assembly, the TAC House – RD is modular and can be customized as needed. Its fiberglass-reinforced panels, which are moisture and UV-resistant, are bonded to an ABS skeleton that contains fire retardant and smoke-reducing properties.

“TAC House – RD is durable, lightweight and half the price of other training wall systems, making it a superior option for force-on-force and other non-live-fire training curriculums,” said Chris Hess, Product Marketing Manager at Action Target.

Legion™ Steel Target System
The Legion Target™ was designed with the goal to be the strongest and most versatile hanging target system ever developed. The target system assembly relies on friction and gravity only. This eliminates maintenance downtime from easily-broken chains and bolts. Furthermore, it takes less than 60 seconds to set up or take down the system.

“The Legion target is a game changer. Customers can now create multiple dynamic shooting scenarios with one system.” said Jared Miller, Portable Steel Sales at Action Target.

Aftermarket Services
Action Target forms a true partnership with range customers by providing value throughout the life of a range. After the range build is complete, Action Target supports range customers with services such as metals recycling, rubber trap cleaning, filter disposal, and custom maintenance plans. Action Target also has an online store (shop.actiontarget.com) where customers can conveniently purchase the items they require to maintain their ranges and stock their retail stores.

“Action Target is committed to our customer’s success, not just when their range is new but for the life of their range. We have a large offering of innovative solutions for after-market services that will prolong the life and quality of our customer’s ranges.” Tyler Webster, Vice President & General Manager at Action Target,” said Tyler Webster, Vice President & General Manager at Action Target.

Structural Rubber Berm Trap
This advanced modular rubber berm trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber granules can also be treated with Flame Lock fire retardant.

Rubber Berm & Metals Recycling Program
Action Target’s Rubber Berm & Metals Recycling Program provides the simplest and most beneficial solution for recycling spent metals from rubber berm traps. Action Target will also provide ranges with documentation to verify metals have been recycled in compliance with OSHA and EPA regulations.

Members of the Rubber Berm & Metals Recycling Program may opt to be paid for their recycled metals in the form of a check or credit for Action Target’s online store (with a 15% bonus for customers who sign up at SHOT Show) or Action Target’s range maintenance services.

Range Security
Action Target combines all security solutions into one easy-to-use system that prevents incidents and reduces false alarms to less than 1% (a stark contrast to the industry-average false alarm rate of 90%). Trained security professionals review alerts 24/7 and the system’s advanced video analytics utilize an unmatched algorithm to provide accurate threat assessment. Furthermore, range owners may access the live camera feed and arm/disarm the system from anywhere via mobile device.

“Our security system is without question the most superior option for protecting your range. By integrating cutting-edge technology and industry-leading hardware, Action Target provides a tailored solution that is unmatched in the industry,” said Jesse Nelson, Senior Marketing Manager at Action Target.

Lighted Fixed Turning Target Stand
The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.

The ground-mounted electric version of the FTTS includes optional LED target lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the system’s all-weather design makes it possible to train in any climate.

AutoTargets
AutoTargets is an intelligently connected target system that accurately senses hits in up to four zones and records them on a powerful app. The target drops and lifts based on hit zones, score requirements, and time limits that are set on the app.

Action Target recently developed a revolutionary software for AutoTargets that enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.

BCS Deluxe 20
The BCS Deluxe 20 is a bullet collection system that integrates with the bullet deceleration chambers of Action Target’s Total Containment Trap™. The BCS Deluxe 20 utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. For ease of replacement, the drums are situated on heavy-duty dollies and connect to the discharge hopper with quick-disconnect clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead level inside the drum.

Previously, the Total Containment Trap™ only integrated with the BCS Basic 3, which collects lead in 3.5-gallon containers, and the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 significantly decreases the frequency for replacing bullet collection containers.

About Action Target Inc.
Action Target is the leading expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners across the world to design, install and maintain range equipment for law enforcement, military, and commercial operations. Action Target’s products include dynamic target carriers, bullet traps integrated with monitoring software, and smart connected range controls. As the industry’s foremost turnkey solution provider, Action Target also offers custom ventilation equipment, security systems, and a comprehensive selection of aftermarket services. These include shooter training courses, maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store. For more information about Action Target, visit www.ActionTarget.com.

 

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Media Contact:
Jonathan Turnbow, Contact Information
Action Target
3411 Mountain Vista Parkway
Provo, Utah
84606

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE

ACTION TARGET’S RANGE SERVICES BUSINESS UNIT ANNOUNCES SIGNIFICANT GROWTH, NEW HIRES AND ENHANCED AFTERMARKET SUPPORT

PROVO, Utah – April 16, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets and shooting supplies, is excited to report significant developments within the recently restructured Range Services Business Unit.

Action Target’s Range Services Business Unit encompasses Action Target’s aftermarket sales and services (such as recycling metals and filters), the online store, AutoTargets™ and range maintenance.

“Action Target takes pride in providing the most comprehensive aftermarket services in the industry. By combining customer support, range retail programs and the Action Target Store under the same umbrella, we have enhanced our relationships with our customers and are better able to anticipate and respond to their needs,” said Mike Birch, CEO at Action Target.

Recent enhancements to Range Services include a new Rubber Berm Trap Cleaning Program. Subsequently, Action Target has hired a dedicated program manager and established a team of Rubber Berm Trap cleaning specialists. These specialists have been provided with custom-designed vehicles to perform professional on-site trap cleaning services that are compliant with state and federal standards. Additionally, the metals retrieved through the cleaning process may be recycled through Action Target’s Metals Recycling Program. Through this program, range owners opt to receive either the cash value of their recycled metals or Action Target Store credit to purchase range products and equipment.

Furthermore, Range Services has employed another account manager to maintain a superior level of customer service for Action Target’s expanded customer base. The territory assignments for all account managers have been modified to integrate this addition to the team, streamline support efforts and maximize customer success.

“As we continue to focus on our turn-key solution strategy and examine how to meet and exceed the expectations of range owners, we have welcomed the opportunity to create new positions and redefine the responsibilities of various members of our Range Services teams. With these developments we are well-positioned to further optimize our services and grow the success of our customers,” said Tyler Webster, Vice President and General Manager at Action Target.

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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ACTION TARGET ANNOUNCES NEW ORGANIZATIONAL STRUCTURE

Posted on by Marketing Action Target

FOR IMMEDIATE RELEASE

PROVO, Utah – February 28, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, steel targets, range services and supplies, announces a new organizational structure to optimize business operations and provide increased focus on customer support and aftermarket services.

In January 2019, Action Target’s leadership announced a new organizational structure to optimize its expanded product offering, aftermarket services, and customer support. Action Target is now organized into three strategic business units: Shared Services, Core Products, and Range Services.

Shared Services is led by Scott Wright, CFO at Action Target. This business unit comprises Finance, Business Intelligence, Information & Technology, Warehouse & Logistics, and Sourcing.

Core Products is led by Kevin Tomaszewksi, Senior Vice President and General Manager at Action Target. This business unit encompasses Marketing, Range Sales, Engineering, Operations, Project Management, and Installation.

Range Services is led by Tyler Webster, Vice President and General Manager at Action Target. This business unit includes the Action Target Store, Aftermarket Services & Sales, Range Maintenance & Warranty, Metals Recycling Program, and Rubber Berm Trap Cleaning.

“By organizing company departments and teams within these units, we have effectively aligned business operations, maximized talent, and consolidated strategic planning,” said Michael Birch, CEO at Action Target. “These enhancements will increase focus on customer needs, industry trends, and the shooter’s experience, allowing us to continue driving innovation.”

The new structure has also streamlined Action Target’s customer communication channel, ensuring world-class support and valuable market feedback. Action Target prioritizes synergistic customer relationships and utilizes customer collaboration as a key element to its product development, decision-making process, and influential market position.

“Our customers are fundamental to our efforts in establishing and maintaining the next generation of shooting ranges,” said Birch. “These changes in our organizational structure will place a renewed emphasis on the customer, ensuring better service, better input, and ultimately better products.” 

About Action Target Inc.

Headquartered in Provo, Utah, Action Target is a world leader in modern shooting range technology. Action Target has designed and manufactured over 4,000 products and has installed thousands of shooting ranges throughout the United States and in many countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information about Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store.

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Action Target Launches The BCS Deluxe 20 Bullet Collection System For Lead Containment

Posted on by Marketing Action Target

ACTION TARGET LAUNCHES THE BCS DELUXE 20

BULLET COLLECTION SYSTEM FOR LEAD CONTAINMENT

 

PROVO, UTAH – July 16, 2018 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced the launch of the BCS Deluxe 20 as another solution for indoor and outdoor shooting range bullet collection.

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap™. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into a 20-gallon drums. The drums, which are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap™ system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

The BCS Deluxe 20 works seamlessly with Action Target’s Metals Recycling Program. This program removes the hassle associated with spent metals and lead management. Within 72 hours of a phone call from range owners who are enrolled in the program, Action Target picks up, sorts and weighs the brass and lead collected in the range. The range owner is then issued a credit that can be applied to hazardous waste disposal services, ammunition and other range supplies found at Shop.ActionTarget.com.

For additional information, visit actiontarget.com/bcs_deluxe_20.

About Action Target, Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 50 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs target systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

 

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Media Contact:

Jonathan Turnbow, Marketing Communications Manager

Contact Information

Action Target

3411 Mountain Vista Pkwy

Provo, UT 84606

Tel: 801-396-1202