Category: Corporate Newsletter

Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital

Posted on by Nick Stewart

Provo, UT – December 5, 2023 – Action Target Inc. (“Action Target”), the global leader in modern shooting range solutions and services, proudly announces a significant milestone with the completion of a strategic equity investment from Praesidian Capital. Praesidian Capital, a distinguished private equity firm headquartered in Oklahoma City with global offices in New York and London, has demonstrated its commitment to Action Target’s growth trajectory.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at www.ActionTarget.com

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit www.praesidian.com

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder – [email protected], (212) 520-2620

Tom Duffy, Partner – [email protected], (212) 520-2617

Revolutionizing Shooting Range Excellence at SHOT Show 2024

Posted on by Nick Stewart

PROVO, UTAH – December 2023 – Action Target Inc., the global leader in modern shooting range solutions and services, is set to captivate the industry at SHOT Show 2024. This event, the largest gathering for professionals in shooting sports, hunting/outdoors, and law enforcement industries, will unfold at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, from January 23rd – 26th, 2024. At Booth #12816, Action Target invites attendees to embark on an immersive journey into the future of shooting range technology, where innovation knows no bounds.

Renowned for providing a comprehensive end-to-end solution for shooting range facilities across commercial, law enforcement, educational, and military sectors worldwide, Action Target sets the bar for excellence. Our commitment to success is unwavering, simplifying the process for customers who seek to build, expand, or elevate their shooting range facilities. Working with key industry partners like VirTra, Redgaurd, and AutoTargets further expands Action Target’s capabilities and provides unique solutions often required as part of our customer’s training facilities.

“As the trusted partner at every stage of a range project, we are not just presenting products; we’re unveiling the future of shooting range technology. Action Target is thrilled to showcase the most cutting-edge and innovative solutions that embody our relentless commitment to excellence,” states Mike Birch, the CEO at Action Target. “This event is not just a display; it’s a testament to our dedication to building the safest and most advanced shooting ranges possible.”

Experience the Future – Event Highlights:

  1. PRODUCT UNVEILING: Witness the revelation of cutting-edge shooting range equipment designed to redefine safety, functionality, and user experience standards.
    1. SmartRange AXISTM Range Control System
    2. Target Systems and Retrievers  
    3. Shooting Stalls
    4. Steel & Rubber Bullet Traps
    5. TAC & MATCH Shoot House
    6. Modular Ranges
    7. Simulation Training
    8. Range Services
  2. LIVE DEMONSTRATION: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems and targets. Feel the power and precision firsthand.
  3. EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about our range products and services.

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Action Target Newsletter

Posted on by Marketing Action Target

ACTION TARGET NEWSLETTER | STAY UP TO DATE ON ACTION TARGET!

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

AFTERMARKET SERVICES OPTIMIZE SHOOTING RANGE PERFORMANCE

One of the most compelling reasons to work with Action Target is to access a complete turnkey solution. Not only do we provide professional range consulting, design, manufacturing and installation services, but we also offer a host of aftermarket programs and products to make sure your range operation excels. This translates to a partner- ship that continues after your range is built.

MANAGING HAZARDOUS WASTE

Shooting ranges are responsible for all the waste they generate and must be able to verify that it is properly disposed of or re- cycled. Examples of non-recyclable waste include used PPE and contaminated filters. Recyclable hazardous materials include collected lead and brass. Action Target has pro- grams to significantly simplify the process of managing range waste. Our recycling and disposal procedures are OSHA and EPA compliant and are in strict accordance with EPA and DOT regulations. In addition, we provide detailed documentation of our processes, protecting ranges from potential fines.

METALS RECYCLING PROGRAM

Several years ago, we rolled out our innovative Metals Recycling Program. Members of this program find it exceptionally reward- ing. It requires next to no effort on your part. Simply call us when you’re ready for a pick-up. We will arrive at your range within 72 hours and sort and weigh your spent metals. With our transparent pricing, which is based on the London Metals Exchange (the global center for industrial metals trading), you will receive the best price for your recycled lead and brass in either cash or Action Target credit. Credit can be applied toward our online store products, range equipment, and range services. Customers who opt for credit receive an extra 10% bonus.

RUBBER BERM TRAP CLEANING

Cleaning and mining a rubber berm trap is an inconvenient, time-consuming, and messy process. Action Target removes the hassle and prioritizes the safety and profitability of your range with convenient and comprehensive rubber berm trap cleaning available. Our proprietary lead recovery process is the fastest and most efficient in the industry. Furthermore, our pricing is competitive and transparent, allowing you to maintain control of your metals revenue.

CUSTOMIZED MAINTENANCE PLANS

Many range operators simply don’t have the manpower, expertise, or time to keep their equipment properly maintained. When lack of maintenance leads to equipment failure, critical operating time is lost. Whether your range is a training facility or a commercial operation, an Action Target maintenance

plan will help you focus your time on the important business of running your range. Action Target works with you to build a plan that determines the appropriate number of annual visits your range requires. These visits include specialized services to keep your range running at peak condition. Our technicians thoroughly inspect your range products for wear and assess necessary service and maintenance protocols. Any products in need of service are taken care of on-site.

ACTION TARGET STORE

Action Target carries all the essential products to keep your retail area stocked and your range clean, safe, and ready to operate. Be it range safety products, cleaning supplies, or targets (paper, cardboard, and steel) we have everything you need to make your range or firearms training program a success. We ensure that we keep products in stock and ship them quickly, making it easy to optimize your inventory. We also offer discounts based on annual purchase volume.

CONTACT YOUR ACTION TARGET REP

Action Target can help your range succeed with a variety of services, maintenance pro- grams, discount plans, and equipment retro- fits. To get started, call us at (800) 779-0182 or email us at [email protected].

FEATURED RANGES

SECURITÉ GUN CLUB | WOODINVILLE, WASHINGTON

The owner of Securité Gun Club had a strong vision for the type of range operation they wanted. Per their web- site, their mission is to deliver a “uniquely refined” experience in an environment that is “luxurious, modern, secure, and family-friendly.” They chose to partner with Action Target because of our extensive industry experience and reputation as a provider of quality shooting range equipment. Furthermore, Action Target offers the market’s best ventilation systems, which greatly appealed to the safety-conscious owner.

Securité’s 34-lane shooting range is equipped with Action Target’s TCTTM Vortex steel trap system, DefenderTM stalls, and a combination of our state-of-the-art GenesisTM and Touch Plus target retrievers.

Securité is partnered with an exotic car dealership, so the owner of the gun club may be seen driving a McLaren adorned with Securité’s logo.

KIMBER RESEARCH AND DEVELOPMENT RANGE | TROY, ALABAMA

Gun manufacturer Kimber partnered with Action Target to build their research and development shooting range. Located in the company’s manufacturing facility in Troy, AL, this high-volume shooting range required a powerful bullet trap system. To meet this requirement, the 6-lane range was outfitted with Action Target’s TCTTM Vortex steel trap system as well as the BCS Deluxe 20, which is Action Target’s newest bullet containment system. This system utilizes

large capacity 20-gallon drums connected to the base of each deceleration chamber. The drums are situated upon dollies and utilize a quick release clamp for easy change-out.

The Kimber R&D facility also features Action Target’s tactical ceil- ing baffles, SRET retrievers, Guardsman stalls and a recirculation ventilation system.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

NEW PRODUCTS

JUMPING TARGETS

Action Target is pleased to announce a new partnership with Jumping Targets. Over the last 10 years, Jumping Targets has excelled in the development of affordable, high-quality tar- gets. Most targets are made solely of AR500 steel, providing a long life and exceptional value. The targets also ring loudly when struck, providing valuable audible feedback to target shooters. Jumping Targets holds eight patents (some pend- ing) for their innovative designs. Action Target is excited to provide additional reactive target options for our customers.

This fall, you can purchase these new targets at Sportsman’s Warehouse or from shop.actiontarget.com.

PILOT TARGET RETRIEVER

Action Target’s PilotTM target retriever was developed to provide a wireless out-and-back target retriever solution in place of traditional wire-drive-based systems. Additionally, the Pilot includes damage-preventing features such as a hidden backer clamp and Strike WatchTM technology. Strike Watch detects when the carrier is struck and will terminate sessions if excessive strikes occur, protecting the range owner’s investment. The system’s integrated target lighting and embedded camera displays the target on the shooter’s control screen, providing an unrivaled target shooting experience. Furthermore, Pilot interfaces with Action Target’s range control software SmartRange AxisTM to provide total retriever control, lane time control, and equipment permissions.

GAME SERIES PAPER TARGETS

Action Target recently launched our Game Series paper targets, bringing an added element of competition and entertainment to target shooting. Inspired by arcade games, wildlife hunting, carnival entertainment, tabletop gaming, and team sports such as baseball, these targets create a riveting and interactive shooting experience. Each target includes rules for game play. For example, the object of ‘Ocean Battle’ is to be the first player to sink an opponents’ ships by shooting the ships’ target rings. Some targets, such as ‘Alien Invasion’, employ fluorescent colors, allow- ing ranges to amplify the game experience with black lights. Many of these paper targets have been integrated with Action Target’s GenesisTM target retriever control system for automated game-play and training.

Visit shop.actiontarget.com to peruse the Game Series target selection.

INNOVATION INSIGHT

MASTER TARGET CONTROL

Operating targets has never been simpler or more convenient than with Action Target’s new Master Target Control. This wireless control system boasts an intuitive interface and gives users complete control of target systems from their mobile devices. When developing the Master Target Control, Action Target incorporated extensive feedback from federal and local law enforcement agencies.

“With the ability to run drills, adjust lighting, change target speed and modify target behavior from anywhere on the range, instructors have the opportunity for a more hands-on approach with their trainees,” said Chris Hess, Product Marketing Manager at Action Target.

The Master Target Control is available for Action Target’s Fixed Lateral<supTM and FTTSTM advanced electric turning target products.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

 

SPONSORSHIPS & PARTNERSHIPS

MAX MICHEL

Max Michel recently gave Action Target a little glimpse into his world as a competitive shooter. He stated, “I was fortunate to compete in the European Steel Challenge and the Infinity Open last month. I took my family with me to enjoy the experience and won both events. It’s great to be able to expose my kids to the world and I’m very appreciative for Action Target and all of my sponsors who make it possible.”

KYLE SCHMIDT

Kyle Schmidt represented Action Target at the NRA Bianchi Cup this year and was the Bianchi Metallic Champion. Action Target proudly supports NRA Competitive Shooting and has been the steel target sponsor of the Bianchi Cup since the beginning.

AUSTIN ARISS

We are pleased to announce our sponsorship of Austin Ariss. At just 17 years old, this California native is an IDPA Master in most divisions. He is a USPSA Grand Master in Carry Optics, Open and Limited. He won this year’s HiCap USPSA Nationals Jr. National Championship in the Carry Optics class, placing 5th overall in the Carry Optics class. We are thrilled to support Austin’s career in competitive shooting.

DANYELA D’ANGELO

Action Target is excited to announce that 16-year-old Danyela D’Angelo will be sporting the Action Target logo on her jersey this year. We are also proud that she will be using Action Target products to prepare for her upcoming championships.

ACCEPTING NEW DEALERS!

Becoming an Action Target dealer is quick and easy. Call (763) 746-5390 and we will get you up and running today!

NOMINATE A HERO GIVEAWAY

To show appreciation to our veteran heroes, Action Target sponsored veterans to attend the “Heroes Among Us Pheasant Hunt” at the Banasky Shaw Ranch in Green River, Utah.

DISCOUNTS AND PROMOTIONS

Sign up for discounts and promos on products such as steel targets, paper targets, and safety apparel at shop.actiontarget.com. Follow our social media channels to make sure you never miss a giveaway.

 

CLICK HERE TO VIEW A PDF OF THE NEWSLETTER

Action Target Company Newsletter!

Posted on by Marketing Action Target

action-target-logo-color

We are excited to announce that we have released the first edition of the new Action Target Newsletter! Your one-stop shop to stay updated on all things Action Target!

Topics in this edition include:

  1. LETC 2016
  2. Featured New Ranges
  3. Innovative New Products
  4. Sponsorships
  5. Brand New Online Store

Click the link below to download!

Download Action Target’s Company Newsletter

IDPA teams with Action Target to create official steel practice target

Posted on by Marketing Action Target

PT IDPA Practice Torso [square]Action Target announced today that it has partnered up with the International Defensive Pistol Association (IDPA) to create the organization’s official steel practice target named the PT IDPA Practice Torso.

The new target, which is available for sale on Action Target’s online store (www.letargets.com), features a regulation torso shape including scoring zones with reactive swinging plates to provide instant visual and audible feedback for accurate shots.

“We were really excited to work with Action Target on this project because of their ability to take our requirements and come up with an innovative solution,” IDPA Executive Director Joyce Wilson said. “Specifically, we wanted a steel target that encourages shooters to focus on accuracy. To do this, we diminished the sizes of the down zero zones by two inches to encourage tighter groupings in training which can lead to better scores in competition.”

While the PT IDPA Practice Torso is designed specifically for competitive handgun training, it is built with 3/8-inch AR550 armor steel which can withstand any standard handgun round and is also rated for rifle use at 100 yards. It is also designed with the safety of the shooter in mind with no exposed bolts, clamps or brackets for a completely flat shooting surface that produces predictable splatter patterns and reduces the risk of ricochet coming back at the shooter.

The patent pending target hinge design of the PT IDPA Practice Torso.
The patent pending hinge design of the PT IDPA Practice Torso.

“A lot of work went into the design of this target,” Chris Hess, Action Target’s product marketing manager over steel targets, said. “Not only did we ensure that the torso dimensions of the target perfectly match IDPA regulation, we also created a new patent pending hinge design for the reactive plates that minimizes the number of parts needed and provides consistent reaction on every shot. This new design will soon be used on all of our reactive steel targets.”

The PT IDPA Practice Torso made its first debut at the 2014 IDPA National Championship held in Tulsa, Okla., where the prototypes were tested by competitors and IDPA executives. Two-time national IDPA champion and member of the Smith & Wesson shooting team Tom Yost was especially influential in the creation of the target and suggested improvements that led to the final patent pending design.

“As a competitive shooter, this is exactly the kind of target I want to train with,” Yost said. “Practicing on steel helps build muscle memory for accurate shots better than anything else because it provides instant feedback that you can hear and see. Those habits built shooting on steel transfer perfectly to the official cardboard target.”

The PT IDPA Practice Torso comes with the buyer’s choice of a 1-foot, 2-foot, 3-foot or 4-foot stand and will begin shipping March 13.

Product Specifications:
–          As Low As: $339
–          Height: 5’ (with recommended 3’ stand)
–          Weight: 59 lbs.
–          Torso Dimensions: 12” x 25.75” (adjusted for target angle)
–          Reactive -0 Square Dimensions: 3” x 3”
–          Reactive -0 Circle Dimensions: 6”
–          Steel Grade: 3/8” AR550
–          Handgun Shooting Distance: 10 yards+
–          Rifle Shooting Distance: 100 yards+ using ammunition below 3,000 fps

 

About Action Target Inc.

Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufactures, Action Target has installed thousands of shooting ranges across the United States and in 40 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.LETargets.com.

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Action Target Inc., 3411 S. Mountain Vista Pkwy, Provo, Utah 84606 USA
Contact: Laren Helms (801) 396-1212 Office / [email protected]

SHOT Show 2015 Report

Posted on by Marketing Action Target

Another successful SHOT Show is in the books, and this year was just as busy as any with nearly 64,000 industry professionals attending and more than 1,600 exhibiting companies. The show, which takes place at the Sands Expo Center in Las Vegas every January is the largest firearms tradeshow in the world and is a great place to show off new products and make connections in the shooting and hunting industry.

Here’s a look at some of the big events from this year’s show:

SHOT Show Industry Day at the Range

Action Target and its subsidiary Law Enforcement Targets once again sponsored SHOT Show Industry Day at the Range which is held every year at the Boulder Rifle and Pistol Range in Boulder City, Nevada, the day before the show starts. Industry Day at the Range is an integral part of the show and allows both media and buyers the opportunity to try out new guns and shooting accessories.

This year, more than 1,100 media members and 500 buyers converged on the outdoor range complex where everyone got the chance to shoot a few rounds and try out this year’s new gear. All of the targets used at the range were provided by Action Target and Law Enforcement Targets and included an array of steel and plastic targets.

SHOT Show Industry Day at the Range Action Target Safety Award

More than 160 Industry Day exhibitors were judged on their firearms safety practices by a panel of safety auditors from DOA Tactical. The scores for each exhibitor were determined based on specific safety criteria such as the handling of firearms, ammunition placement, and maintaining a safe environment at their shooting stations.

Smith & Wesson was the winner of this year’s award for holding the highest standard of safety during the event. The award was presented in Action Target’s booth to Smith & Wesson’s Director of Marketing Jan Mladek.

“Safety is paramount for events like this,” Mladek said. “We wanted everyone to have a fun and safe experience, so we had range safety officers providing one-on-one instruction with the people who came to our shooting bay.”

Action Target Safety Award Presentation [small]

ATAC Range Day

This year, for the first time, Action Target was the official target sponsor of ATAC Range Day which is put on by ATAC (Advanced Tactics and Countermeasures) Global as a way for military and law enforcement personnel to test new products in the tactical market. Much like Industry Day at the Range, several exhibitors sponsored shooting bays where attendees could shoot everything from service pistols to turret mounted machine guns. Action Target provided steel targets for all of the exhibitors at the event and displayed products in the exhibitor area.

ATAC-Range-Day-2015-1024x186

New Booth

This year, Action Target moved to a new location where we were able to expand to a whopping 40′ x 70′ booth and combine with Law Enforcement Targets to demonstrate the full capabilities of our turnkey shooting range solutions. The booth included a steel target kiosk with new releases, a range design station where clients could print custom plans, a bullet trap deceleration chamber display, and a four-lane shooting range with functional target retrievers.

New Products

Action Target debuted two new steel targets at the show: the E-50 Silhouette and the PT IDPA Practice Torso.

E-50 Silhouette

Bring out the big guns for this military-grade steel target capable of handling .338 Lapua and .50 BMG from as close as 100 yards.

The E-50 Silhouette is the first commercially available target from Action Target capable of handling .50 BMG and is the only steel target on the market made from 1/2” AR550 armor steel. Designed according to U.S. Marine Corps steel target specifications with a 20-degree angled shooting surface and standard military E-type silhouette proportions, this target is made for everything from heavy military firearms training to long-range rifle shooting. With a patent pending stand design that keeps the target grounded even with the biggest of ammunition, you don’t need to worry about using sand bags to keep it upright or going downrange to reset it.

[NEW] E-50 Silhouette

PT IDPA Practice Torso (coming soon!)

Hone your competition skills with the official IDPA steel practice target.

The PT IDPA Practice Torso is the official steel practice target of the Independent Defensive Pistol Association (IDPA) and one of the most effective training tools for competitive shooting. It features a regulation torso shape including the -1 and -0 scoring zones with reactive swinging plates for the -0 head square and center mass circle which are both reduced 2” to encourage more accurate shooting. The reactive plates are gravity reset which means you can spend more time shooting and less time walking downrange. The PT IDPA Practice Torso also helps reinforce good shooting habits. For every shot that is on target, you get instant feedback from seeing the target react and from hearing the distinctive “clang” as the bullet makes impact. This allows your brain to make a connection between the exact muscle movements you made and the reward of positive feedback.

[NEW] PT IDPA Practice Torso

Wednesday Night Client Event

On Wednesday night of the show, we hosted a client event at the Las Vegas National Golf Course with excellent appetizers, open bar, driving range contest, and some celebrity friends. More than 350 people attended including Rich Wyatt of Gunsmoke and Ted Nugent making for a great night with our clients and friends.

Thank you to everyone who visited us at SHOT Show! If you weren’t able to make it this year, we hope to see you next time.

Action Target upgrades moving target systems at the 2014 Midway USA & NRA Bianchi Cup

Posted on by Marketing Action Target

Action Target is proud to celebrate another year as the official target sponsor of the Midway USA & NRA Bianchi Cup. This year the prestigious match celebrated its 35th anniversary, and Action Target was pleased to support the match with continued upgrades to the target systems.

This year Action Target worked with the Green Valley Rifle & Pistol Club, the home of the Bianchi Cup since its inception, to upgrade the moving target systems. The moving targets were previously supported by a cable and string system. The targets now travel securely and smoothly on a ground anchored track system. The new systems also feature simpler controls, and more advanced tracking for the speed and movement of the targets. With the addition of the moving target systems, all of the events at the Bianchi Cup now feature Action Target products.These new moving target systems will be available to the broader Action Target customer base in the fourth quarter of 2014.

“We are excited to have these new moving target systems in place for the Bianchi Cup, and for every range to now have Action Target products for the Bianchi Cup.” said Kevin Tomaszewski, Vice President of Engineering & Marketing for Action Target. “We’re very happy with the performance of the new moving target systems to help the match run more effectively, and for the opportunity to showcase our products at such a high-level event like the Bianchi Cup,” added Tomaszewski.

In addition to the upgrade, the Green Valley Rifle & Pistol Club also worked with Action Target to add one more shooting bay with moving targets, which allowed more shooters to shoot the match within the scheduled championship dates. This year the NRA reported 300 shooters participated in the annual event.

“Action Target’s continued support of the Midway USA & NRA Bianchi Cup has been a huge boost for the match in ensuring the equipment runs smooth and is consistent for every shooter for the duration of the competition year after year,” said Tom Hughes, National Manager-Pistol Department and Competitive Shooting Division for the NRA. “The new mover targets this year were a great addition, allowing us to run all the competitors through easier, and even allowing more capacity for the competition so more shooters could participate this year and in the years to come.”

The 35th anniversary match brought added excitement to shooters and spectators alike, with a new first-time champion, Kevin Angstadt. Angstadt has been a top competitor in NRA Action Pistol competitions for many years, and this year he was the only shooter to shoot the entire match with a perfect score of 1920. Doug Koenig, the annual favorite to win, shot his last shot of the match just outside the 10 ring, scoring an 8 on the shot and leaving Koenig with a final score of 1918. Other top contenders like Bruce Piatt and Kyle Schmidt struggled with weapon malfunctions that cost them valuable points.

Action Target also continued its support of the women’s championship at the Bianchi Cup this year, with top honors going to Team Taurus’ Jessie Duff. Duff edged out New Zealand’s Tiffany Piper in a decision that came down to a two point advantage favoring Duff. This victory marks Duff’s fourth win at the Bianchi Cup.

About The Bianchi Cup

Founded in 1979 by law enforcement veteran and holster innovator John Bianchi, the Bianchi Cup began as a shooting competition designed to test a law enforcement officer’s skill with a pistol. The competition challenged shooters’ speed and accuracy using barricades, alternative positions, and timed events. It did not take long for the match to gain popularity among the shooting community with many top shooters attending from all over the world year after year.

 

Action Target’s LETC Registration Now Open

Posted on by Marketing Action Target

Registration for Action Target’s annual Advanced Law Enforcement Training Camp (LETC) is now open. LETC will be held from September 8 – 12 at Action Target headquarters in Provo, Utah, and at the Utah County Sheriff’s Office Range in nearby Thistle, Utah. Action Target has hosted LETC for over 20 years, providing Law Enforcement officers everywhere an opportunity for superior firearms training with some of the best instructors in the industry. Last year LETC hosted 128 officers from more than 20 states, Canada, and Brazil.

LETC-newsletter article image
Officers at Utah County Sheriff’s Office Thistle Firing Range, LETC 2013

This five day training event is designed to aid department firearms instructors in their training effectiveness and skill. Those instructors take this knowledge back to their respective agencies and train their officers. Courses are designed to challenge each individual’s skill level, pushing even the expert shooter to improve technique and ability. Classes cover a variety of subjects and weapons platforms including pistol, rifle, shotgun, and precision rifle. There is even a medical class geared towards range operations. Action Target has instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group and more. The instructors at LETC offer decades of experience in firearms and tactical training and accuracy.

Tuition is only $550 which includes four full days of training and six meals. Click here for registration information and to learn more about event details. Contact David Mathis at [email protected] for any registration questions or concerns. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today. While primarily geared toward law enforcement firearms trainers, all law enforcement officers are invited to attend. Join us for a week of top-notch firearms training!

 

 

Trending: Women and Shooting Sports

Posted on by Marketing Action Target

 

“For the gun industry, women are the next big thing… Gun industry courts women with pink guns.” These are just a few headlines that have appeared in the news lately. The rise of women in the shooting sports industry has been a popular topic recently, as female participation in the sport continues to increase.

Recent numbers from the NSSF stated that nearly 80% of gun retailers reported an increase in female customers in 2012. In Florida, 22% of the concealed carry permits are held by women. In Texas, women hold 28% of concealed carry permits, up sevenfold in the last 10 years.

According to the NSSF, the women’s market is a very real one, and it is growing, untapped, and undeveloped. The retailer who meets the demand for specialized equipment will find a group of enthusiastic, supportive buyers as well as loyal customers. The industry has already seen an increase in businesses servicing this demographic as more products are released with women in mind. Custom gun cases, smaller frame pistols, accessories dressed up with bling or pink, all of these products are created to target the female market.

Some marketers have the philosophy that the products need to be pink or glitter to attract women, while others are focusing more on the gun design or an increase in friendliness and customer service. While one idea or product might not be appealing to 100 percent of women, they can all find something to appreciate in the industry’s new initiative to tailor products to their wants and needs. In turn, most businesses and organizations are discovering women are a driving force in the industry, and listening to them yields positive results.

Many shooting ranges across the country have weekly ladies nights or host chapters of women’s gun clubs. One shooting range owner said 47 percent of his customers are women. He says women are a large part of the sport’s growing population, and it’s important their opinions are heard and they are taken care of.

Organizations have also been created to advocate women’s participation in shooting sports. Many of them have Facebook and Twitter accounts with a large following and relevant content. For most of these organizations, education and empowerment are the driving purposes. Karen Butler, founder of Shoot Like a Girl, realized the number of women involved in the shooting sports was growing, but felt like there were still factors limiting a woman’s development in the sport. Butler felt like there needed to be more opportunities for women to try equipment that fit in a safe environment. Shoot Like a Girl is just one example of the many organizations that have given women a voice and a place within the shooting sports industry.

As the shooting sports industry continues to grow, women look to be a key factor in the sport’s constant development. The retailers and businesses that see women as a valuable sector of their customer base will find new growth and a group of customers who want to be educated and skillful in shooting sports.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.

Frisco Gun Club Range Highlight

Posted on by Marketing Action Target

When he started plans for Frisco Gun Club, owner Christian Putman wanted to create the Nieman Marcus or Barney’s of shooting ranges. Now that dream has become a reality as Frisco Gun Club is not only one of the largest indoor ranges in the nation, but one of the most luxurious. The sheer size alone is impressive: a 43,000 square foot facility with 40 shooting lanes, 7,000 square feet of retail space, and a 100-person training classroom. But the luxury factor is what sets Frisco Gun Club apart from the rest.

 

About the Range

The range is designed to challenge each individual shooter’s skill level. The range includes 40 shooting lanes. There are 36 25-yard lanes, with six of these reserved _MG_5995exclusively for VIP Club members, and four 100-yard rifle lanes. Each shooting stall is divided by one-inch thick bulletproof glass, and the stalls are nine inches wider than standard shooting stalls. Each person can determine his or her difficulty level with hands-on target operator consoles and individual control screens. Twenty four of the lanes can be viewed through bulletproof observation windows so people can watch their friends and family outside the range.

The range equipment provides all customers and club employees a safe and clean environment. Action Target’s unique Total Containment Trap is a bullet trap specifically designed to handle a large volume of rounds while depositing all the lead safely into a single 55-gallon barrel using the Screw Conveyor collection method. The ventilation system is also top-of-the-line, meeting and exceeding NIOSH and EPA regulations. With the best in equipment, club employees can spend their time on what’s most important: servicing their customers.

 

Training & Classes

Training and safety is a large part of the club’s focus. The club hosts a 100-person training classroom, and several classes are offered including CHL, Firearms Safety, Introduction to Handguns, and a variety of NRA classes. Ladies Nights are a regular occurrence, and the range is also available for events and parties. A full-time gunsmith is employed at the club, and common and custom gunsmith services are available six days a week.

 

Membership

Frisco Gun Club is open to the public, but it caters especially to its members. The club had 2,300 members before it even opened its doors in early December 2013. VIP-Lounge-1200There are three levels of membership available; guests can sign up for a standard, platinum or VIP membership. Family memberships are also available. Benefits vary depending on the level, but all members enjoy a 10% discount on accessories, complimentary eye and ear protection, a discount on range fees, and much more.

The VIP Club goes a step above what customers are typically accustomed to with a gun club membership. Membership in the VIP club includes amenities such as valet parking, free gun cleanings and no range fees. VIP members also enjoy a private entrance after hours and full-time attendant, up-scale dining and drinks, cigar room, 24/7 biometric range access, and private storage for their firearms in the on-site gun vault. The VIP lounge with a fireplace, leather seating, and Wi-Fi is just one more way Frisco Gun Club provides this tier of membership a premier experience.

 

From their top-of-the-line range equipment to the member benefits and classes offered, Frisco Gun Club strives to provide the best experience for any customer that enters their doors.

 

Thinking about Building a Shooting Range?

Building a shooting range can be an overwhelming process. Your time and resources deserve a partner who will listen to your ideas and turn your dreams and plans into a successful, thriving business. If you are considering building a range, talk to the Action Target Range Consultant in your region, and he will be happy to help you find the right equipment to fit your needs and budget. You can also use our Request a Quote form to get started on your range project today.

Please note, the tips included in this message have been found to be helpful for many clients throughout the years but may not apply in all situations. Please use judgment in determining which tips will be helpful in your particular situation.