Category: AT Short Article

Action Target Weekly Newsletter Celebrates One Year Anniversary

Posted on by Marketing Action Target

On June 3, 2010, Action Target became the only shooting range development company in the world to produce a weekly newsletter, called The Action Target Journal. Accomplishing this challenging task created a new innovative source of information about superior products and special pricing on targets exclusively available to our subscribers, as seen in our ‘Steel Deal’ section.

For the last 52 weeks, without disruption, our newsletter has been published to an ever-growing list of subscribers. After launching our first newsletter, Action Target quickly gained over 15,000 civilian, law enforcement, and military readers. Now at our one year mark, our list of readers has more than doubled.

Action Target NewsletterThe Action Target weekly newsletter has definitely caught the attention of the firearms industry. Despite the many requests to purchase advertising space by industry related companies, firms, and organizations, our readers will never see their advertisements in our newsletters.

“Action Target previously adopted several different forms of a newsletter, but the formats did not fully support the entire world market that makes up the shooting industry. After discussing the matter very candidly with many of our clients, it was obvious there was a need not being met. So, we put together a very ambitious plan for a weekly newsletter that would properly address the items that encompass the aspects of the shooting world desire from Action Target. To date, we have received thousands of positive comments about our weekly newsletter in addition to the hundreds of times it has been republished,” said Chad Burdette, Portable Target sales consultant.

Action Target’s weekly newsletter continues to evolve since its first publication. It went from a static publication to one actively soliciting feedback from our readers. The received feedback resulted in strategic partnerships, as seen with Hufcor and their FlexTact reconfigurable shoot house and Reactive Target System (RTS) for their Self-Healing Targets and economical Mobile Wireless Hit-Counting system.

To subscribe to our weekly newsletter, The Action Target Journal, click here. For Action Target’s full line of products and services, visit our website, www.actiontarget.com. To purchase our products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com .

Action Target Media Contact:

Chad Burdette
[email protected]
3411 S Mountain Vista Parkway
Provo, UT 84606,
Ph: 801-377-8033

New Target of the Month Program

Posted on by Marketing Action Target

At Action Target, we know budgets are tighter more than ever right now. We also know that training needs have to continually change to avoid complacency. To help ease the burdens these factors place on the training industry, we are excited to announce our Target of the Month program.

The Target of the Month program offers one of our portable target systems at an unbelievable low price to our newsletter subscribers. The discount price lasts the entire month that the specific product is advertised, so be sure to place your orders early before the month ends. There is NO LIMIT on the number of products ordered.

To kick off this program, we are featuring our PT Hold (Set of 3) Package . This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199 for the three-pack, this program allows you to purchase all three PT Holds for $150.

Action Target Hold Plus

This offer is now available through June 30, 2011 at our Action Target online store, www.shopactiontarget.com , by entering the coupon code HOLDUP3 upon checkout.

With this promotional offer changing each month, we also want to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Newsletter Steel Target Package consisting of the following target systems:

  • AT Hostage (AR550 rifle rated steel)
  • AT Dueling Tree (AR550 rifle rated steel)
  • AT Plate Rack (only available in AR500 handgun steel)

When priced individually, these target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase these systems, add the Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) to your shopping cart and enter the coupon code STEELSPECIAL2011 upon checking out to receive your discount.

Action Target Now ISO 9001:2008 Certified

Posted on by Marketing Action Target

Recently, Action Target underwent a detailed, comprehensive, and rigorous certification process with the International Organization for Standardization (ISO). The ISO is a worldwide network of standardization entities which establish quality management benchmarks for all levels of an organization to adhere.

Kyle Burdette, Action Target’s Vice President of Quality Assurance championed the certification process. He commented, “To demonstrate our ongoing commitment to superior quality and reliability, Action Target is now officially ISO 9001:2008 certified. ISO 9001:2008 is a set of international standards for quality management and quality assurance. This exclusive standard represents an international consensus on good management practices, policies, and procedures that allow us to consistently deliver superior quality products. Because we are registered under ISO 9001:2008, you can take comfort in knowing that your shooting range equipment will be designed and manufactured under its demanding quality standards.”

Considering the rapid growth and expansion of Action Target not only in the USA but internationally as well, it was imperative to achieve the highest level of standardization. Therefore, they strategically embraced the ISO established requirements by addressing these areas of their organization:

  • Business Development
  • Market Development
  • Product Development
  • Policies & Procedures

Action Target is committed to continuous process improvement and excellence. Being ISO 9001: 2008 Certified is just one example of our relentless dedication to being the world leader and preferred choice of the firearms training industry.

Action Target Announces Early Registration for 2011 Law Enforcement Training Camp

Posted on by Marketing Action Target

Law Enforcement Training

For 20 years, Action Target has hosted one of the most comprehensive training camps for law enforcement in the United States. Law Enforcement Training Camp (LETC) is a week-long curriculum consisting of four eight-hour classes that are taught by world-class firearm instructors.

Law Enforcement TrainingThis year’s LETC provides highly qualified instructors with backgrounds consisting of the Safariland Shooting School, Hoffner’s Training Division, Team Spartan, GLOCK Training, Bill Rogers Shooting School, and the Action Target Academy. Combining high caliber instruction with an effective and comprehensive curriculum makes LETC one of most anticipated events among law enforcement agencies from the U.S. and abroad.

This event creates an opportunity for more hands on practical application of training, idea sharing, the exchange of great stories among advanced trainers and fellow law enforcement officers, and of course, the most trigger time. Each year, those participating in LETC take what they learned and incorporate that knowledge into their existing firearms training programs to help their academy and in-service personnel become more effective.

LETC provides students the opportunity to select a different course to take each day. Some of the courses available this year at LETC are:

  • LETC TrainingHigh Performance Handgun
  • Patrol Rifle/Carbine
  • Ultimate Shotgun
  • Rapid Deployment Patrol Rifle Operator
  • Emergency Medical Response for Firearm Instructors
  • Shoot, Move, & Communicate
  • Glock Armorer
  • Reactive Shooting on Steel for Speed & Accuracy
  • Advanced Practical Handgun
  • Success with Remedial Shooters

LETC

LETC will be held September 12-16, 2011 in Provo, UT. Don’t waste any time! Register by July 31, 2011 and only pay $450 to enjoy a week of shooting and learning from the best law enforcement firearms instructors in the US. Regular admission pricing for LETC begins August 1. Hosting sponsors provide for some scholarships, so please contact your territory managers to see if you qualify.

For more information on LETC, or to take advantage of early registration savings, visit the Training Calendar on our website, or download our information packet and registration form (PDF).

Action Target at the 2011 Bianchi Cup

Posted on by Marketing Action Target

2011 Bianchi Cup Logo

Action Target is proud to support and sponsor this year’s 2011 MidwayUSA/NRA Bianchi Cup. For the past 25 years, Action Target has sponsored and provided target equipment for firearms competitions across the U.S. and throughout the world. Action Target equipment has been used at the Bianchi Cup for over 20 years and we are proud to be expanding that role and are pleased to continue to support this event.

The Bianchi Cup began as a law enforcement training match in 1979. It was created by former police officer John Bianchi of Bianchi International, the holster manufacturing company. Ray Chapman worked with John and developed this world-class event. Action Target worked with Ray at his facility to provide a target system fit to meet the needs of the cup in the late 80’s. Over the years, this event has brought together shooters from all over the world. Last year’s competitors came from Australia, Canada, Germany, Italy, Japan, New Zealand, Netherlands, Switzerland, and the United States.

The 2011 Bianchi Cup is a competition of speed and accuracy. This year’s awards include the World Famous Silver Bianchi Cup and Division Champion Trophy Cups for the Metallic and Production Division. Class awards are awarded to various categories including High Law Enforcement, High Woman, High Junior, High International, High Newcomer, High Senior, High Grand Senior, High Service, High Semi-Auto, High Revolver, and Aggregate.

The Course of Fire consists of four separate matches:

  • The Practical Event: From the appropriate shooting line, the shooter fires at distances of 10 to 50 yards under varying time limits.
  • The Barricade Event: From within shooting boxes and behind barricades, a shooter fires at targets on either side of the barricade under varying time limits and distances.
  • The Falling Plate Event: From the appropriate shooting line, the shooter fires at 8 inch round steel plates arranged in banks of six at distances of 10 to 25 yards under varying time limits.
  • The Moving Target Event: From within shooting boxes at distances ranging from 10 to 25 yards, the shooter fires at a target moving from left to right, with the target being exposed for only six seconds.

Throughout all matches, competitors shoot from standing and prone positions and are required to shoot with both strong and weak hands at various stages.

The 2011 competition runs from May 25th through May 28th in Columbia, MO. To assist new shooters in their first attempt for the Bianchi Cup, a Newcomer Orientation will be held at the Competitors’ Meeting, also attended by former and current champions and the Match Staff.

To help during these tough economic times, we have instituted a lower entry cost and a “bring a buddy” option. If a competitor brings a friend who has never competed in the Bianchi Cup before, each competitor receives a reduced entry fee. We have also reduced fees for juniors, production firearms, active duty military, and those who register early.

For more information about the 2011 MidwayUSA/NRA Bianchi Cup or to compete, please visit the NRAhq website.

Action Target Selling Paper/Cardboard Targets and Backers at Discounted Price

Posted on by Marketing Action Target

Action Target is selling its existing inventory of all paper, cardboard, plastic and foam targets and backers at a discounted rate for newsletter subscribers, available through the online store. This offer will run the entire month of May. After the sale is over, we will be moving our inventory to Law Enforcement Targets.

Here are the items that are available:

Type Product Description MSRP/ea Liquidation Price/ea
Cardboard Targets B21 E – White Perforated Silhouette (23”wide x 34” tall) $0.80 $0.59
B27 E – Black (23”wide x 35” tall) $0.75 $0.63
FBI-Q – Die Cut for Turning Target Systems (19”wide x 39” tall) $0.65 $0.50
Transtar II – Blue Color Image; Die Cut for Turning Target Systems (24”wide x 39”tall) $0.95 $0.70
Paper Targets B21 E – Black (23”wide x 35” tall) $0.35 $0.29
B21 E – Blue (23”wide x 35” tall) $0.35 $0.29
B27 E – Black (23”wide x 35” tall) $0.35 $0.29
Plastic Backers Vertically Fluted Backer – White; (24” wide x 36” tall x 4mm thick) $2.75 $2.00
Vertically Fluted Backer – White; (24” wide x 36” tall x 8mm thick) $7.50 $4.75
Foam Backers Foam Backer – Cut for Turning Target Systems; White (24” wide x 48” tall x 3” thick) $40.00 $30.00

These prices are ONLY available through the Action Target Online store . If orders are placed with Law Enforcement Targets, you will be charged full retail price. No coupon code required; discount automatically given upon checkout.

After Action Target sells the inventory set aside for the sale, they will move their inventory to Law Enforcement Targets. After May, you can continue to place all future paper and cardboard target/backer orders by visiting the Law Enforcement Target website or by calling the following individuals at (888) 489-7830:

  • Federal & Military – Kara Hale
  • International – Dan Swanson
  • Western US – Kathy Dube
  • Texas to Southeast US – Louanne Slattery
  • Midwest to Northeast US – Jennifer Deelstra

Please note: Action Target will continue to inventory and sell the 3D cardboard targets and the cardboard target holder used for indoor shooting range retrievers, even after May.

Free Webinar – Choosing the Optimal Bullet Trap: The Total Containment Trap

Posted on by Marketing Action Target

Choosing a bullet trap is one of the most important aspects of designing and building a shooting range – an area you simply cannot afford to cut corners in. Unfortunately, it can quickly become overwhelming to determine the best, safest, most reliable, and most economical solution to fill your range’s needs. Luckily, Action Target is hosting a free 30-minute webinar entitled “Choosing the Optimal Bullet Trap: The Total Containment Trap” to help you understand what to consider when making a decision and why the Total Containment Trap is the most advanced, most effective, and safest bullet collection and disposal system available.

About the Webinar

During the course of the presentation, Addison Sovine, co-founder of Action Target, Inc. will:

  • Give critical information and tips for those considering a new bullet trap
  • Answer common concerns regarding bullet traps
  • Outline what to consider when building a new bullet trap or modifying their existing trap
  • Present an overview of the Action Target Total Containment Trap
  • Explain why Action Target is an invaluable partner in shooting range planning and construction

Event and Registration Details

When: Thursday, May 12, 2011
Time: 11:00-11:30 A.M. (MST)
Where: Online
Cost: FREE
Registration Link: https://www3.gotomeeting.com/register/464282150

Whether you are actively looking for a new bullet trap solution, or simply curious about what goes into making the bullet trap construction process a success, you can’t afford to miss this informative and entertaining webinar. →Register Now

Action Target Installs Total Containment Trap for Livonia PD

Posted on by Marketing Action Target

Action Target would like to announce the newly updated Livonia Police Department Outdoor Rifle Range in Livonia, Michigan. The Livonia PD oversaw the removal of their existing bullet trap, heavy excavation and modification of existing dirt beams, concrete work and installation of Action Target’s Total Containment Bullet Trap.

We wish to thank the Livonia PD Procurement and Livonia PD Project Managers Ben McDermott and John Kalil, Tony Angelo Cement Construction Company, Action Target Great Lakes Territory Manager Jason Snell, Action Target Project Manager Kris Ardohain and many others for their hard work and a job well done!

Some of the equipment Action Target provided and installed included our 32′ AR500 Steel Total Containment Trap.

Action Target's Total Containment Bulle Trap

Back of the Total Containment Bullet Trap

Shown here is the back of the Total Containment Bullet Trap, using the Canister System.

Congratulations to Livonia PD and all those involved!

Other Recently Completed Projects

  • Polk CSO – Robb Anderson
  • Watertown Police Department, MA – Matt Brinkerhoff
  • Dearborn Police Department, MI – Jason Snell
  • Linden Police Department, NJ – Mike Stillwell
  • St. Charles Sheriff’s Department, LA – Aaron Ludwig
  • Elk Grove Village Police Department, IL – Chris Hart

If are interested in our products and are in the Great Lakes area, contact your Regional Representative Jason Snell. For all other areas, please visit our Contact Page to find the territory manager for your area.

JASON SNELL
801-377-8033 ext. 158
801-809-6966 cell
[email protected]

Action Target at IWA in Nuremberg, Germany

Posted on by Marketing Action Target

Action Target’s International Department recently returned from a very successful trip to Nuremberg, Germany for the annual IWA show. Similar to the Shot Show held annually in the USA, IWA has been one of the world’s leading exhibitions for the hunting, shooting, sporting and outdoor industry for over 30 years.

Action Target's Adam White Showing the RTS Hit CounterIWA is the abbreviation for Internationale Waffen Ausstellung or International Weapons Exhibition. For 2011, over 1,100 exhibitors were revealing their newest products and services to the world. IWA traditionally attracts more than 30,000 visitors from over 100 different countries. Due to the interest IWA draws from the international community, it was a great place for members of the Action Target International team to showcase some of the newest products. A few items generating the most interest were the FlexTact reconfigurable shoothouse system by Hufcor, the Self-Healing reactive targets from Reactive Target System (RTS) and the economical hit counting mobile wireless shooting range system also from RTS (shown left).

For many years, Action Target has been increasing its position of dominance in the international community. The entire complement of Action Target products have been sold throughout the world. Those most prevalent are the MATCH (Modular Armored Tactical Combat House) shoothouses that have been incorporated into multi-story, cross-functional and fully automated structures. When these have been placed in close proximity of each other for CQB (Close Quarter Battle) and MOUT (Military Operations in Urban Terrain) training purposes, they are exalted to what we term a ‘MATCH Village’. These structures have been built and utilized for years by foreign customers, their military, secret police, special forces and other groups requiring the best training equipment.

Overall, IWA was a huge success for Action Target with thousands of past, current and future customers stopping by to say hello and investigate new products. To read the IWA News Daily (PDF) about the event, click here.