Category: AT Short Article

Shooting Steel Targets (Part 2)

Posted on by Marketing Action Target

*Note: This is the second of a three-part series entitled “Shooting Steel Targets.” Part One was published in the Action Target Journal in September and Part Three was published in October.

Action Target produces the finest and most sought after portable steel targets in the world. As a world leader for shooting range development, our steel targets have been developed in conjunction with law enforcement and the US Military for the last 26 years. As a result, our steel targets are among the safest around, which allows you to predict splatter patterns and ricochet. We do not allow any exposed bolts or brackets on the shooting surfaces. This is a limitation to many designs, but the result is the safest possible steel target available.

Why are portable steel targets important?

Instant feedback reinforces positive behavior and programs muscle memory. Just like hitting a baseball, your body subconsciously remembers how to orchestrate all the variables required for a successful shot. If you do not get instant feedback, your mind and body are not able to accurately correlate which variables produce positive results, and which produce negative results. The more senses you involve in the process, the more powerful and more rapid the conditioning becomes.

Sight

The target shouldAction Target 3-D Targets bounce, spin, rock, wobble, explode, fall, or give some other visual indicator when hit. High contrast paint on a shooting surface will increase visual feedback, but paint must be reapplied frequently. Paint can also be used to reduce visibility if desired.

Targets do not have to be made of steel to provide visual feedback. Plastic can provide some of the same effects, and cardboard targets can be equipped with various types of hit sensors. Balloons by themselves can be simple reactive targets, and they become even more effective when used with a three dimensional cardboard torso like our reactive 3D Target .

Sound

Steel is required for a target to produce a “gong” sound when hit. The size and thickness of the steel will affect the quality of the sound produced, as will the method by which the target is mounted or suspended. If the target is mounted so it is not too restricted and can move when hit, the gong will be louder and more effective. Although quality steel targets will cost more upfront, the savings in training time and ongoing cardboard and paper target replacement will more than pay for your original investment.

Shoot More, Waste Less Time

Action Target Evil Roy Practice TargetIn addition to providing effective visible and audible indicators when hit, steel targets greatly enhance the steel efficiency of your training as well. Instead of changing out paper or cardboard targets, you can spend more time actually shooting. The 30 or so minutes you save each day really add up over the course of a year, especially if you are working with a large department.

If You Build It, They Will Come

A final benefit of reactive targets is the pure entertainment factor. This may seem frivolous, but it can provide an enormous benefit to your training program. Would you rather shoot holes in paper all day, or would you rather participate in tactical shooting scenarios that involve movement, communication, and targets that drop, fall, spin, dodge, and charge you? The more enjoyable the training process is, the more often people will come to the range.

If you are looking for information about a specific target, visit our Portable Targets page of our website.

Self-Funding Shooting Ranges

Posted on by Marketing Action Target

A New Way of Looking at Shooting Range Viability

By Addison Sovine

While the top-level view of a commercial indoor shooting range may appear simple and direct, the economic reality is often the opposite. If one were to take the cost of a range based on today’s market value and implement a state-of-the-art range featuring approximately ten lanes, the initial investment would be well into the millions. A range costing a million dollars would require $50,000 in range fees just to cover the interest payment alone. If a range yields $10 per participant for each hour of range time, five hundred shooters would be necessary to simply cover that interest. In addition to start-up fees, heating and cooling of the facility can be substantial when variables like airflow and heat are factored in.

Expenses that add up quickly

Another five hundred shooters—if not a full additional thousand—would be necessary to cover the cumulative cost of operations and physical utility bills. This does not include costs associated with labor, maintenance, or any other expenses, causing the cost of an operation range to accumulate.

Making Your Good Range Great

Over the past 26 years of leading the industry, the men and women of Action Target have learned that an indoor range in and of itself is not as viable a solution as an indoor range used in conjunction with a retail store. However, a guiding principle sometimes forgotten is that a good range validates a good store. A good range makes it possible for a store to perform a service that dealers and stores without a range cannot perform. Clients can test firearms prior to making their purchase. AT Constructs Indoor Shooting Range for OrlandoRental or lease programs are realistic possibilities, allowing for more informed decisions to be made. A singular offering like an on-site range provides a service unavailable elsewhere, meaning you are selling not only the firearms, but also a rare service–your expertise.

Your ability to provide a critical service as an expert in the shooting industry, in conjunction with the services of a range, allows you to train and demonstrate that which you sell. A range also gives the opportunity for relevant, adjacent offerings, such as personal protection classes, concealed carry classes, and other things not available from people who would need to rent or borrow a range. With this in mind, reconsider the economic validity of building or purchasing a range.

A Model of Economic Viability

Supposing your range will consist of ten lanes, the last thing that you want to worry about it is the required maintenance. Any mechanical device follows a single objective rule—the more complex the device, the more expertise necessary in its service and maintenance. Just a few years ago, having an automobile with a motor, a carburetor, and a little common sense may have been the only necessary tool in order to adjust the carburetor. Today, however, the proliferation of computer controlled, microchip-fueled components makes it incredibly difficult to do so. Accidents or problems can necessitate repairs that are far more expensive now than they may have been ten or fifteen years ago.

The laws of physics hold domain over any space, including ranges where bullets are being fired. Combined with constant historical trends of human innovation, we can see that whenever someone builds something to stop a bullet, someone else will build a bullet strong enough to go through it. Thus, it is only a matter of time before an equipment failure or breakdown on a range occurs.

AT Builds New Shooting Range and StoreThe value of simplicity, then, is clearly demonstrated. On a typical commercial range, there is no need for fancy, high-end target retrieval systems. The most cost-effective system on a range is a simple toggle switch on a track and a motor that takes the target down to a distance—this distance determined perhaps by a line painted on the wall or a line painted on the floor. This distance is determined and used as the operator runs the target down by holding the switch. As the operator brings the target back, they will run the switch until the target returns. While this may not sound like sufficient technology for training law enforcement, it truly is the only necessary mechanism for target retrieval.

If you are going to donate your commercial range to local law enforcement, understand what that could entail. Even with donations of use, local law enforcement agencies’ use of your range will be a small fraction of its cumulative use. You will not be able to properly maintain your range or even break even based upon the rental of that range with your law enforcement under typical circumstances.

*NOTE: This has been the first section of many Action Target White Papers being released to the public. All white papers can be accessed through our website. To read the rest of the Self-Funding Shooting Ranges White Paper, you can download the entire PDF document by clicking on the link provided. You can also watch the full video presentation.

About Addison Sovine

Addison is the Executive Vice-President and Co-Founder of Action Target. He has over 26 years industry experience and has personally designed, built, and maintained thousands of shooting ranges.

The Muzzle-Discipline Solution

Posted on by Marketing Action Target

By John Krupa III & John Farnam

At a recent Urban Rifle Course held at an outdoor range, a student with the muzzle of her AR (patrol rifle) elevated had a ND (negligent discharge), which put a single 5.56 x 45 bullet over the berm and off-property. The bullet in question subsequently impacted, at a high angle, a lake a half-mile downrange. No injury or property was damaged as a result, but several local fishermen reported the incident to the local sheriff’s office, and I heard about it shortly thereafter.

Berm heights vary widely from range to range. Most are 10 feet or higher. Even so, sending a bullet over the berm is still easily done, no matter the height. Some fancy ranges even have downrange, overhead “baffles” designed to keep bullets–inadvertently launched at a high angle–from leaving the range; however, even at these facilities, bullets occasionally seem to find a way off-property. Additional efforts to contain them invariably convert the “outdoor range” into an indoor range!

The better solution to this issue is muzzle-discipline.Action Target September Newsletter

“Muzzle-Down” is the by-word on all DTI (Defensive Training Institute) Ranges. All rifle, pistol, and shotgun handling is with the muzzle no higher than horizontal. Elevating muzzles past horizontal during administrative processes, and during reloading and stoppage-reduction, is commonly taught in some quarters, but it is wrong and dangerous!

In the incident described above, a rifle muzzle was inadvertently elevated during the loading process, as the student was relying on previous training. We corrected it, of course, but not before that single round departed range property.

When ND’s occur with the muzzle down and angled toward the berm, the bullet hits the ground between the shooter and the berm and can still subsequently jump over to the other side. However, these ricochets are typically low energy and far less dangerous than direct launches. “Muzzle-Up” is bad practice for other reasons too. Handling guns with the muzzle up is an invitation to a disarm, and rifle barrels angled upward will reliably betray an operator’s position and intentions, particularly when he/she is behind cover.

So, our students need to become accustomed to keeping all muzzles continually at a downward angle, coming up to horizontal only when aiming at a target. All administrative processes-loading, unloading, and performing a chamber-check can be (and must be) done with the operator facing in a relatively safe direction with the muzzle angled downward.

With escalating numbers of novice gun owners, preventing gun accidents is rapidly emerging as a critical priority. Gun-fear, trigger-locks, and the “empty-gun/never-ready” philosophy represent only a false and fraudulent myth. Genuine Operators, who carry and deal with loaded guns every day, need a legitimate and dependable gun-handling procedure that is adhered to without fail, and keeping muzzles down is an integral component.

About John Krupa III

John is a police officer with the Orland Hills Police Dept. and has over 20 years of experience in LE. He has previously served as a beat officer, rapid response officer, and firearms instructor with Chicago PD. He is a graduate firearms instructor from the Secret Service Academy, FBI, DEA, and FLETC. John is founder and president of Spartan Tactical Training Group, Director of Training for the DS Arms LE Training Division, and has previously presented at ASLET, GTOA, IALEFI, ILEETA, ISOA, LETC, MTOA, NTOA, and TTPOA training conferences. To learn more about John Krupa III or Spartan Tactical Training Group, click here.

About John Farnam

John has been a police officer since 1971, when he joined the City of Elroy Police Department as a patrolman. He is presently a fully commissioned deputy sheriff Training Officer for the Park County, Colorado Sheriff’s Office. John has written articles about defensive shooting and tactics in addition to several books. To learn more about John Farnam or Defensive Training Institute (DTI), click here.

* The views are the authors’ own and don’t necessarily represent those of Action Target, Inc.

Identifying and Pursuing Funding Opportunities

Posted on by Marketing Action Target

by Ian A. Reeves, AIA | Vice President | Architects Design
and
Jean Pierre LeBlanc | Research Coordinator | Group Research Coordinator – Center for Public Safety

*This article first appeared in the Spring 2011 issue of Florida Police Chief Magazine and has been republished with their consent.

Editor’s Note: It seems as if anything related to firearms is controversial. If you want to sell, carry, train with, or build a shooting range, you will always be confronted with some type of challenge. Therefore, it is vital that when key information becomes available to help navigate the complexities and minutia of firearms-related issues, it be passed on through multiple mediums to further educate us all. We know this information is important and our subscribers would appreciate it, which is why Action Target has chosen to republish this article in our own weekly newsletter, The Action Target Journal.

One of the primary factors in the consideration of any new Law Enforcement or Public Safety facility is the necessity to identify a funding source, or as is true in most cases, a variety of funding sources. In essence, it is important to not only qualify a project’s spatial needs, but to also provide meaningful information as to how a project can be funded.

Assistance, in this regard, can generally be provided by City/County staff, either a Budget or Finance Director, or by City/County Administration. The more you can assist them in this endeavor, the greater are your chances to see your prospective project move forward.

While Federal grant funding has traditionally been rare for local facilities, the events of September 11th, coupled with the current economic expansion, created an environment which resulted in funds becoming available in a wide variety of locations. Many cities and counties, in that respect, have initiated studies in order to have appropriate documentation assembled for Federal grants. Additionally, they have contacted their respective legislative delegation members in order “to make their case.” Clearly, time becomes of the essence, as when Federal Funds become available, they will go to those that are prepared and who are situated in a geographically and politically important location.

Current Department of Homeland Security (DHS) and Federal Emergency Management Agency (FEMA) philosophy is patterned along these lines: If your community feels the need to support the premise of public safety, then it should be willing to provide the basic necessities for that to occur.

These basic necessities include:

  • Buildings to work from and house equipment
  • Manpower; in the form of either paid employees or volunteers
  • Vehicles/Specialized Equipment

While there are a multitude of potential funding sources, such as Development Impact Fees, General Obligation Bonds, Law Enforcement Trust Funds, Franchise Fees, and Federal Legislative Requests, this article focuses on Grants which can provide some funding for the development of new Law Enforcement/Public Safety Facilities. Below is an applicable outline, including links for more information. Several of these grant programs have closed for FY 2011, but are expected to be available for FY 2012. We suggest you begin planning now, as this process requires a strategic approach that takes time to develop.

1. State Homeland Security Program (SHSP)
Funding Agency: DHS, FEMA
Forecasted Deadline: Deadline has passed, but anticipate similar deadline of 4/2012
Total Estimated Funding Available in FY 2011: $890 million

Purpose: SHSP is a core assistance program contained within the overarching Homeland Security Grant Program (HSGP). SHSP provides funds to build capabilities at the state, local, tribal, and territorial levels and to implement the goals and objectives included in state homeland security strategies and initiatives in their State Preparedness Report (SPR). Activities implemented under SHSP must support terrorism preparedness by building or enhancing capabilities that relate to the prevention from, or response to, and recovery from terrorism in order to be considered eligible.

Eligible Applicants: Applicants to SHSP are the designated State Administrative Agencies (SAAs) of each of the 50 states, the District of Columbia, Puerto Rico, American Samoa, Guam, Northern Mariana Islands, and the Virgin Islands. Available funds are distributed to each state based upon the risk and effectiveness scores associated with each application and also on a minimum allocation consistent with the statutory formula set by the Implementing Recommendations of the 9/11 Commission Act of 2007.

For More Information: https://www.fema.gov

2. Urban Areas Security Initiative (UASI)
Funding Agency: DHS, FEMA
Forecast Deadline: Deadline has passed, but anticipate similar deadline of 4/2012
Total Estimated Funding Available in FY 2011: $930 million

Purpose: The FY10 UASI program focused on enhancing regional preparedness in 64 major metropolitan areas, and the list of areas is expected to remain relatively unchanged in 2011. The UASI program directly supports expanding regional collaboration in the National Preparedness Guidelines and is intended to assist participating jurisdictions in developing integrated regional systems for prevention, protection, response, and recovery. In 2010, DHS elevated three previous Tier II areas to Tier I (Boston, Philadelphia, Houston, and the Dallas/Fort Worth/Arlington Area), bringing the Tier I area list to 10, and added two new areas (Bakersfield, Calif., and Omaha, Neb.) to Tier II.

Eligible Applicants: Applicants to UASI are the designated SAAs of each state/territory containing a UASI Area. Eligible area candidates for the UASI program are determined through an analysis of relative risk of terrorism faced by the 100 most populous metropolitan statistical areas in the United States, and funds are allocated to each area based on risk analysis and the anticipated effectiveness of proposed investments by the applicants. Similar to previous years, the FY11 program is expected to direct approximately $598 million, or 63 percent of the total funding, to the 10 highest risk urban areas (Tier I), and the remaining urban areas (Tier II) will receive approximately $352 million.

For More Information: https://www.fema.gov/government/grant/uasi/index.shtm

3. Emergency Operations Center Grant Program (EOC)
Funding Agency: DHS, FEMA
Forecast Deadline: Deadline has passed, but anticipate similar deadline of 2/2012
Total Estimated Funding Available in FY 2011: $31.5 million

Purpose: The Emergency Operations Center (EOC) Grant Program is intended to improve emergency management and preparedness capabilities by supporting flexible, sustainable, secure, and interoperable EOCs with a focus on addressing identified deficiencies and needs. Funding is intended for construction or renovation of a state, local, or tribal government’s principal EOC. Similar to FY10, it is expected that if EOC receives funding in FY11, a portion will be allocated via congressionally directed spending (earmark) and the remainder competitively awarded.

Eligible Applicants: SAAs apply for EOC funding on behalf of eligible state, local, and tribal EOCs.

For More Information: https://www.fema.gov/government/grant/eoc/index.shtm

4. Interoperable Emergency Communications Grant Program (IECGP)
Funding Agency: DHS, FEMA
Forecasted Deadline: Deadline has passed, but anticipate similar deadline of 2/2012
Total Estimated Funding Available in FY 2011: $50 million

Purpose: IECGP provides funding to states, territories, local, and tribal governments to carry out initiatives to improve interoperable emergency communications. All activities proposed under IECGP must be integral to interoperable emergency communications and must be aligned with the goals, objectives, and/or initiatives identified in the grantee’s approved Statewide Communication Interoperability Plan (SCIP). If an SAA and SCIP certify that its state or territory has fulfilled its SCIP’s governance, planning, training, and exercise objectives, the program provides the flexibility to purchase interoperable communications equipment with any remaining IECGP funds.

Eligibility: All 56 states and territories are eligible to apply for IECGP funds. SAAs are responsible for the administration of this program. SAAs are required to coordinate with the Statewide Interoperability Coordinator (SWIC) and/or SCIP point of contact to ensure IECGP program requirements are met. The SAA must obligate 80 percent of the funds awarded under the IECGP to local/tribal governments within 45 days of receipt of the funds.

For More Information: https://www.fema.gov/government/grant/iecgp/index.shtm

5. Pre-Disaster Mitigation (PDM) Grants
Funding Agency: DHS, FEMA
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $75 million

Purpose: PDM is one of the FEMA Hazard Mitigation Assistance (HMA) programs. Hazard mitigation is any sustained action taken to reduce or eliminate long-term risk to people and property from natural hazards and their effects. The PDM program provides funds to states, territories, federally recognized Indian tribal governments, and communities for hazard mitigation planning and the implementation of mitigation projects prior to a disaster event.

Eligible Applicants: The state emergency management agency or a similar office (i.e., the office that has primary emergency management or floodplain management responsibility) of each state, the District of Columbia, the US Virgin Islands, Puerto Rico, Guam, American Samoa, the Commonwealth of the Northern Mariana Islands, and federally recognized Indian tribal governments are eligible to apply. Each state, territory, or tribal government designates one agency to serve as the applicant for each HMA program.

For More Information: https://www.fema.gov/government/grant/pdm/index.shtm

6. HMGP – Hazard Mitigation Grant Program
Funding Agency: FEMA/DHS
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $23 million
Purpose: Authorized under Section 404 of the Stafford Act, the Hazard Mitigation Grant Program (HMGP) provides grants to States and local governments to implement long-term hazard mitigation measures after a major disaster declaration. The purpose of the program is to reduce the loss of life and property due to natural disasters and to enable mitigation measures to be implemented during the immediate recovery from a disaster declaration.

Eligible Applicants: The Hazard Mitigation Grant Program funding is only available in States following a Presidential disaster declaration. Eligible applicants are: State and local governments, Indian tribes or other tribal organizations, and certain private non-profit organizations. Individual homeowners and businesses may not apply directly to the program; however, a community may apply on their behalf. HMGP funds may be used to fund projects that will reduce or eliminate the losses from future disasters. Projects must provide a long-term solution to a problem, for example, elevation of a home to reduce the risk of flood damages as opposed to buying sandbags and pumps to fight the flood. In addition, a project’s potential savings must be more than the cost of implementing the project. Funds may be used to protect either public or private property or to purchase property that has been subjected to, or is in danger of, repetitive damage.

For More Information: https://www.fema.gov/government/grant/hmgp/index.shtm

7. CDBG – Community Development Block Grants
Funding Agency: DOA (Department of Agriculture)
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $3.804 billion

Purpose: The CDBG funds may be used for activities which include, but are not limited to: acquisition of real property, relocation and demolition, rehabilitation of residential and non-residential structures, construction of public facilities and improvements, such as water and sewer facilities, streets, neighborhood centers, and the conversion of school buildings for eligible purposes, public services, within certain limits, activities relating to energy conservation, and renewable energy resources.

Eligible Applicants: Principal cities of Metropolitan Statistical Areas (MSA’s), other metropolitan cities with populations of at least 50,000, and qualified urban counties with populations of at least 200,000 (excluding the population of entitled cities) are entitled to receive annual grants. HUD determines the amount of each entitlement grant by a statutory dual formula which uses several objective measures of community needs, including the extent of poverty, population, housing overcrowding, age of housing and population growth lag in relationship to other metropolitan areas.

For more Information: https://www.hud.gov/offices/cpd/communitydevelopment/programs/

8. USDA – Rural Facilities Block Grant Program
Funding Agency: DOA
Forecasted Deadline: 12/01/2011
Total Estimated Funding Available in FY 2011: $25 million

Purpose: The Community Facilities Grant Program is typically used to fund projects under special initiatives, such as Native American community development efforts, child care centers linked with the Federal government’s Welfare-to-Work initiative, Federally-designated Enterprise and Champion Communities, and the Northwest Economic Adjustment Initiative area. In most cases, grantees are able to leverage Community Facility funds with private and state dollars to enable completion of more construction than might have otherwise been possible.

Eligible Applicants: Community Programs provides grants to assist in the development of essential community facilities in rural areas and towns of up to 20,000 in population. Grants are authorized on a graduated scale. Applicants located in small communities with low populations and low incomes will receive a higher percentage of grants. Grants are available to public entities such as municipalities, counties, and special-purpose districts, as well as non-profit corporations and tribal governments. In addition, applicants must have the legal authority necessary for construction, operation, and maintenance of the proposed facility and also be unable to obtain needed funds from commercial sources at reasonable rates and terms. Regarding Essential Community Facilities, the USDA Rural Development Community Programs has invested $1.2 billion in rural communities. Of the $1.2 billion in the loan portfolio, 33% was invested in rural health care, 12% in public services, 27% in public safety, 9% in cultural and educational facilities, and 4% in transportation services.

For More Information: https://www.rurdev.usda.gov/HCF_CF.html

10 Tips for Getting More Grants
Source: Homeland Security Today
1.    Learn as much as possible about each program to which you intend to apply.
2.    Involve others in your project but be judicious-have a purpose for their involvement.
3.    Customize each proposal to the requirements of the funder.
4.    Include only support letters that demonstrate a real commitment on the part of the sender.
5.    Get reviewers’ comments for rejected proposals and use their feedback in future proposals.
6.    Make grant seeking part of your agency’s strategy–don’t put all your eggs in one basket and look for funding from only a single program.
7.    Be specific in your budget–most foundations have generous allowances for budget length.
8.    Don’t include materials other than those specifically requested by the funder.
9.    Have an outsider edit your proposal before you submit it.
10.    Follow the funding guidance meticulously.

“New Age” Strategy
There are a number of things you can do to properly cope with these new challenges:

  • Re-educate yourselves and your governing bodies to the new landscape that exists regarding federal funding.
  • Do the research and learn what is available now for you to consider.
  • Learn what the grants will or will not fund. Look at past grants to see what they funded in previous years, and match your needs to those programs.
  • Set aside local match monies so that you can apply and more importantly, accept an award when you are offered a grant contract.
  • Adjust your budgets to eliminate using your own funding for items that grants will supply and then re-invest those monies into capital investment funds that are managed by professional money managers. This will allow you to have a 10 year replacement program for vehicles, building improvements etc. and will let you take advantage of the miracle of compound interest.
  • Stop procrastinating and quit “bellyaching” about what the other guy got and figure out what you need to do to get what you need.
  • Apply! Grants are like the lotto-you can’t win if you don’t play!

While grants can provide the “seed” money to get a project initiated, very rarely will it provide necessary to complete construction of a project. There are a multiple of other funding options that should be considered for, as we know, there is not a singular source of revenue that represents a “silver bullet.”

ADG and CPS take pride in assisting our clients and colleagues in the Public Safety Community with pursuing and achieving supplemental funding for their projects. Please consider us as a resource in your pursuits of launching these important projects.

Biographies

Ian A. Reeves, AIA is the Law Enforcement Design Specialist for Architects Design Group (ADG). Mr. Reeves received his Bachelor of Architecture from the University of New Mexico and a Master of Architecture from the University of Florida. He has dedicated his architecture career to Public Safety facility design, was the project manager for the recently completed Sarasota Police Department Headquarters and the Sanford Public Safety Facility, and has served as project manager for numerous other projects among the last ten years. Mr. Reeves is a graduate of the City of Winter Parks Citizen Police Academy and the Orange County Citizens Sheriff Academy. He is a member of the International Association of Chiefs of Police Chiefs, the Florida Police Chief’s Association, and the International CPTED Association.

Jean Pierre LeBlanc joined the Center for Public Safety (CPS) as the grants researcher and coordinator. He brings a unique skill set to CPS, able to blend his years of private sector business leadership experience while working with federal government agencies. His area of expertise focuses on research and knowledge in the field of public safety grants at the state regional and federal levels for law enforcement, fire service, emergency communications, and dispatch clients. Mr. LeBlanc tracks a multitude of grants and works with ADG and CPS clients to assist them in grant awareness, applications, and management.

* The views are the authors’ own and don’t necessarily represent those of Action Target, Inc.

Range Project Spotlight: Junction City, KS Commercial Range

Posted on by Marketing Action Target

Action Target is widely known for constructing the toughest and most challenging shooting range projects in the world. Working together as a team allows us to overcome various obstacles we face as we design, build, and create ranges for our clients. For example, Action Target was approached by the Federal Reserve Bank to design and build a shooting range on the 17th floor of a major office building in Chicago, Illinois. When considering the noise, ventilation, and other items associated with a range, constructing a range in a skyscraper surrounded by offices was a challenge, but not an impossible task for Action Target. Through careful planning and execution, we created a .50 BMG rated shooting range complete with three lanes, stalls, and retrievers.

Action Target Builds New Commerical Range in Junction City, KSAction Target’s challenging builds don’t end there. When Chris Hart, Action Target Range Consultant of the South Central Territory, was approached with an equally challenging range project, he welcomed the opportunity by stating, “It’s not every day that you install a modern shooting range in a building from the 1800’s.”

Every commercial shooting range project requires two key elements to get it off the ground- passion and hard work. When it comes to Godfrey’s Indoor Range, Todd Godfrey had plenty of both in reserve when he embarked on this project. Todd, an officer with the Junction City Police Department, envisioned opening a commercial indoor shooting range to serve not only the citizens of Junction City and his fellow police officers, but also the soldiers stationed at neighboring Fort Riley.

In 2008, Todd toured Kansas City PD’s 30 lane tactical indoor range with ATI Midwest Range Consultant Chris Hart and Bill Provencher from Carey’s Heating and Air Conditioning, as the two companies worked together to build this range several years earlier. After viewing the range, Todd decided that Action Target was the partner to have. With a visitor’s pass from Action Target, Todd attended this year’s SHOT Show where he secured everything he needed to run his range business, from firearm distributors to inventory software (we are also happy to help all of our future range clients attend the SHOT Show with us).

Junction City, KS Commercial Range Build by ATIFor this commercial range, Todd secured some prime real estate in downtown Junction City–three vacant buildings totaling 20,000 sq-ft. on a main thoroughfare. However, this perfect location came with one catch–the building dates from the 1800’s. Building a range in a building this old would be challenging, but not impossible, for Action Target. Using ATI’s detailed range drawings, Todd began building out the structure to accept the modern range equipment. His company (yes, Todd has three jobs!), Godfrey Construction and Renovation, LLC, installed new ceiling trusses and concrete work. He also remodeled the building with a new store front that includes a luxurious lounge area for those waiting to shoot.

To accommodate the expected high volume of shooters, Todd chose Action Target’s Total Containment Trap with Dust Collection Unit, Rifle Rated Ceiling Baffles, Digital Smart Target Retrievers with SmartRange Master Control System and Level III clear Ballistic Glass Shooting Stalls. To enhance the realistic training environment, he connected the SmartRange system to his P/A system so he can broadcast sound effects such as gunfire, screaming, and sirens. The range also has police light bars to simulate felony vehicle stops. Carey’s provided a fully automated range ventilation system guaranteed to meet all OSHA and EPA regulations.

Junction City, KS Commercial Range Built by Action TargetGodfrey’s Indoor Range opened to the public on July 31, 2010 and was named Junction City’s 2010 Business of the Year within five months of opening. However, that wasn’t enough for Todd–he then got creative with his extra space and installed a state of the art 6,000 sq-ft. 3D archery range. To further service his range customers, Todd leases 4,000 sq-ft. of retail space to Quantico Tactical.

If you’re ever near exit 296 on I-70 west of Kansas City, do yourself a favor and stop by to meet Todd and his great staff and send a few rounds downrange while you’re there. Todd is currently available for consulting on range franchise opportunities and the construction of range facilities.

www.godfreysranges.com
Godfrey’s Shooting and Indoor Archery Ranges Facebook Page

Other recently completed projects include:

  • Smith & Wesson Range – Houlton, ME
  • Watts Bar Nuclear Range – TN
  • Triad Gun Source Range – NC
  • Denton County Sheriff’s Department Range – TX
  • Atlanta State Penitentiary Range – GA

End of the Fiscal Year Drawing Near

Posted on by Marketing Action Target

With the end of this fiscal year right around the corner, now is the best time to obtain one of our innovative training solutions with your remaining budget. At Action Target, we understand that each company’s internal dynamics have different needs and time lines. That is why weapons training units, Rangemasters, firearm instructors, and others associated with their organization’s training division continually reach out to us during this critical time of year.

Action Target Conducts Firearms Training

Spending your remaining training budget at the end of a fiscal year – to minimize the risk of losing it next year – sometimes takes creativity. Last year, we worked with an agency whose training budget consisted of five different accounts. Each account had varying levels of funds still available requiring an invoice for each one. With a little strategic planning, this agency placed five different orders with Action Target that were shipped at same time but charged to their different training accounts. Our dedicated sales staff helped this agency with their complex purchase and provided them with the equipment they needed. We are ready to do the same for you.

Whatever your training needs, we have the solution. If you are under a significant time constraint, we can help. Call us today and let our sales staff help you maximize your remaining budgets by providing the best training solutions available.

For an immediate purchase, visit our online store: www.shopactiontarget.com

Our current online specials:

For product requests not available through our online store, please contact the Range Consultant for your geographic territory. They will work with you to stretch those last few budget dollars into your training solution.

Go online or call today!

Action Target Releases New Catalogs

Posted on by Marketing Action Target

Having a diverse line of firearms products for personal and training uses can be challenging as needs among the firearms industry are ever changing. That is why Action Target continually creates new products and forms partnerships with the top companies in the firearms industry. To help educate our customers about all Action Target changes, we recently released new catalogs showcasing our new products and partners.

At Shot Show 2011, Action Target received thousands of visitors to our booth. The size and impressive layout of our booth were not the only things that caught people’s attention this year – the introduction of many new products and partners took center stage during this year’s show. One of the most popular products this year was the Hufcor Flex Tact reconfigurable shoothouse technology. Great for law enforcement, military, and firefighters, many people were able to experience this innovative training tool firsthand through actual demonstration.

The Action Target Portable Target (PT) also unveiled some new product lines. Prior to the Shot Show, Action Target partnered with Reactive Target System (RTS), making us their exclusive worldwide product distributor. Some of the many benefits of the RTS system include the ability to use the targets for close quarter live fire trainings, to the ability to count every round on target with the Mobile Wireless Shooting Range.

New partnerships and products like these are one of the many reasons Action Target wants to put our new catalogs into the hands of our valued customers. Now available at our web site, our new catalogs include:

For more information about Action Target’s full line of products and services visit our web site, www.actiontarget.com. To purchase Action Target products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com . For all other range-related needs, visit our subsidiary website at Law Enforcement Targets.

Outdoor Shooting Done Right with Action Target

Posted on by Marketing Action Target

Summer has arrived! To complement these long sunny days and make outdoor shooting even better, Action Target is offering multiple products for July’s Target of the Month program!

Setting up targets for outdoor shooting can be a daunting and exhausting task. Most outdoor setup requires carrying heavy targets across uneven terrain to set up a single shot. That is why we are proud to offer our exclusive self-healing target line by Reactive Target Systems (RTS). These systems are light and easy to assemble, making shooting outdoors more enjoyable.

Our RTS targets are not only great for outdoor use but they are also the best close quarter combat targets for live fire training scenarios. In addition, they can be placed in front of steel targets with no splatter, making them great for indoor range use. During the entire month of July, we are offering our RTS Static Packages at a discounted price:

RTS Static Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base

RTS Static Target Package

Regular Package Price: $140
July’s Price: $115
Coupon Code: JulyRTSStatic

RTS Reactive Target Package

  • 1 Target Torso
  • 1 Target Pole
  • 1 Target Base
  • 1 Smart Joint

RTS Reactive Target Package

Regular Package Price: $185
July’s Price: $150
Coupon Code: JulyRTSReactive

AT Torso Collection

To ensure a perfect target visual, we offer our Torso Targets in six different vibrant colors.

Don’t wait any longer! Purchase your RTS targets today. Visit our Action Target Online Store and use the appropriate coupon code to receive your discount. Offer ends July 31, 2011. Only one coupon code may be used per order.

New Features for Action Target Website

Posted on by Marketing Action Target

We received some great feedback following the launch of our new Action Target web site a few months ago. We know that the firearms industry is constantly growing and developing new ideas, products and solutions, which is why we are continually improving and adding new features and offers on our site.

Screenshot of the new Action Target Home Page

These great new features include:

Search: Have you ever wondered if our Action Target Journal has an article discussing a specific question or training need you may have? Or maybe you are looking for a certain target but are not sure which category it is under? To make navigating through our site easier, we have added the search bar to the top of every page to help you find the information you want faster. → Search for Action Target Journal Articles

Home Page: Another way we’ve made navigation easier is by updating our Home Page. The new Home Page design provides access to our three most recent Action Target Journal articles. There are also new scrolling boxes that contain information and specifications about recent Action Target builds, highlight featured products and feature our high-quality range products. A scrolling ticker also informs of recent Action Target and industry news. All of this information is just one click away when you visit www.actiontarget.com. → Visit the Home Page

Webinar: Action Target now presents webinars, or free online trainings. Each webinar is highly informative and entertaining, presented by various experts on topics that help you have the most successful range and training programs possible. Our recent webinar introduced the Total Containment Trap. During the webinar, Addison Sovine (co-founder of Action Target, Inc.) gave critical information and tips for those considering a new bullet trap, answered common questions concerning bullet traps, presented an overview of the Total Containment Trap, and explained why Action Target is an invaluable partner in shooting range planning and construction. Our Online Training page also provides information about upcoming trainings and hosts archived videos of past webinars. → Visit our Online Trainings Page

Partners Page: At Action Target, our top priority is to provide high quality firearms training products and solutions. To ensure this high level of standard in all we do, we have taken great care to only partner with companies that uphold these same standards. We are proud to be partners with some of the greatest companies in this industry and we look forward to working with you to provide the best shooting range equipment and training solutions available in today’s market. To get to know our partners better, visit our Partners Page where you can access their web sites and other great sources of information in the “Links of Interest” section. → Visit the Partners Page

Careers Page: Be a part of our team! Action Target is built around a team of proven executives, skilled engineers and machinists, dedicated sales representatives and tireless customer service technicians. Our team has passionate, knowledgeable and skilled people who are creative and driven to develop innovative new firearms training technology and support in this industry. Now you can be a part of our team by visiting our Careers Page and applying for open positions today! → Visit the Careers Page

Programs Page: We have added a new page devoted to our exclusive Action Target programs. Currently there are two programs, the Brass, Ammo & Firearms Trade-In Program. Check back soon as we will be adding more programs in the near future. → Visit the Programs Page

Online Contact Form: In addition to providing contact information for all of our Territory Managers, we have provided another easy way to contact us – our Online Contact Form. Submit your question, comment, or praise, and we’ll get back to you quickly. →Visit the Online Contact Form

We are incredibly excited about the new changes we have made and we will continue to add more features to ensure the best online experience possible for our customers. If you have any feedback regarding our improved site, we want to hear from you! Simply leave a comment telling us what else you would love to see on our site, what you like about our new design or anything else you want to address.