Category: AT Featured Article

New Addition to The Action Target Journal

Posted on by Marketing Action Target

To Our Action Target Journal Readers:

We want to thank each of you for making 2011 a great year for Action Target. Over the last 26 years, Action Target has been proud to provide training equipment for the police, for the military, and for the sport shooting industry as a whole. We are thrilled by the success of our weekly newsletter, The Action Target Journal, which has now kept our law enforcement, military, and the general shooting industry informed for more than a year.

The goal of our weekly newsletter is to inform our loyal readers about the happenings and developments within the firearms industry. Due to the enormous success and participation in our newsletter and to better fulfill the needs of our readers, Action Target is proud to announce that starting March 2012, we will begin publishing two separate Action Target Journal newsletters each week.

Because our readership has grown to cover a diverse group of readers, having two weekly articles allows us to better meet the different needs of a greater number of our readers. One newsletter will focus on law enforcement news and events while the other focuses more on the sport shooting community. Both newsletters will continue to offer Steel Deals and readers are more than welcome to participate in both newsletters. We are confident the additional newsletter will continue to be beneficial in delivering timely and relevant articles to readers.

Again, thank you to everyone who has participated in the newsletter and has offered suggestions and input. We want you to know that we do listen and value your needs and opinions. If you have any comments or feedback regarding our exciting new newsletter addition, please contact us or post your comment to this article.

Sincerely,

Addison Sovine
Co-Founder
Action Target, Inc.

Shot Show’s Media Day at the Range Announces Action Target Safety Award

Posted on by Marketing Action Target

Las Vegas, NV — Media Day at the Range announces its partnership with Action Target to create the 2012 Media Day Safety award. This award will be given to the media day exhibitor that holds to the highest standards of safety during the shooting event on January 16, 2012. Each exhibitor will be judged by a panel of safety auditors that will score each exhibitor on their firearms safety practices during the event.

Action Target is a leading global supplier of superior shooting range products, equipment, design, manufacturing, and training for law enforcement, military, and commercial ranges. Action Target is recognized for developing innovative new firearms training technology, and for having the experience to properly apply that technology to solve today’s safety issues on firing ranges all over the world. “We have been a major supporter of Media Day at the Range for many years and being the sponsor of the 2012 safety award is an honor for us,” said Chad Burdette, Portable Target Manager for Action Target.

Scoring and grading each exhibitor at the shoot will be based on specific safety criteria of handling firearms, ammunition placement, and maintaining a safe environment at their shooting station. The winning exhibitor will be awarded the Action Target safety award trophy at the Action Target SHOT show, booth (#10564), on Tuesday afternoon January 17th during the show. The safety award winner will also receive $3,500 toward their 2013 SHOT Show Media Day at the Range shooting lane.

In its sixth year, SHOT Show Media Day at the Range will host over 120 exhibitors and over 1000 media members of the hunting and shooting industry. This award will give recognition to that industry member that is an example to all others of the importance of safely demonstrating their products to the media on that day.

For additional information concerning SHOT Show Media Day at the Range, contact:

Media Contacts:

Cory Cannon
801-644-4773
[email protected]

Cathy Williams
703-587-7142
[email protected].

Range Project Spotlight: New Range In Pinellas County, Florida

Posted on by Marketing Action Target

The Pinellas County Sheriff’s Office will soon train in their new state-of-the-art outdoor baffled firing range. This new range includes Action Target’s high quality outdoor Total Containment Trap with a Screw Conveyor collection method. Both innovative systems make recycling much easier by catching all fired bullets in one 55 gallon barrel.

The new outdoor baffled firing range has a variety of tactical target systems, creating a multitude of training scenarios and environments that increase the range’s ability to do more than simply “qualifying” police officers.

Both ranges at the Pinellas County Sherriff’s Office include the follow training equipment and scenarios:

  • Running Targets—Essential for training since real-life threats do not stand still
  • Turning Targets—Used to create training environments promoting quick decision-making on how and when to take the shot
  • Multiple Threats—Programming “multiple adversaries” into gun fights and combat courses enhances training beyond single threat scenarios

Each training technique and target system is controlled by SmartRange—a computer software system that allows replication of “real world” scenarios. When engaging in a gun fight, officers experience several physiological changes to their bodies. Training in these realistic scenarios replicates this type of stress to help the officers learn how to handle it in a way that is safe and successful. When the moment does arise to put their training into action, they will have already learned how to more effectively manage their stress during action.

The range design includes input from Lt. Pupke (Pinellas County Sheriff), Lt. Littlejohn, Sgt. Chaisson, and Action Target. Everyone involved is pleased with the results of this fine training center. Action Target hopes to hold a training seminar at the range this coming spring, inviting local agencies to come and enjoy some great training on some great equipment.

We are proud of the foresight and planning done by Pinellas County, their leadership, their officers, and the citizens they serve. Thanks to the efforts of this agency, the Pinellas County Sheriff’s Office is now ready for anything the future holds for their department, putting the Action Target motto into action: “Better Equipped, Better Prepared.”

New ATI Accessories in Time for Holiday Season

Posted on by Marketing Action Target

Action Target recently unveiled four new accessory products that are now available in the online store. In addition to purchasing each accessory separately, an Accessory Package is also available which includes all four products at a discounted price, just in time for the holiday season.

AT Drop Pouch: The AT Drop Pouch is a great range tool to hold your magazines, rounds, and even a water bottle. The pouch includes a bungee cord closure and a Velcro flap to secure contents. A reinforced 1/2″ hole at the bottom allows any unwanted debris or water to drain out. This pouch can mount to any belt or rig for easy access. Read More →

AT Gun Case: The AT Gun Case is fully padded and can hold one handgun and five magazines. The dual padded inside zipper pocket and the lockable zipper slides add additional safety and protection. The reinforced carry handles provide an extra convenience when transporting your firearm. There is an outer Velcro piece for adding patches. Read More →

AT Shooter Bag: This shooter bag is made from durable, heavy-duty nylon and features nine total pockets (including a large central pocket), seven magazine compartments in the outer zip front pocket, a removable carrying strap that clips to two chrome plated steel D-rings for quick attachment, an external ID pocket, and full wrap-around nylon handles. Read More →

AT Utility Tool: This multi-functioning utility tool includes a can opener, a bottle opener, wire cutters, one two-inch ruler, a standard-sized flat head screwdriver, a small flat head screwdriver, a Phillips screwdriver, a mini saw, a knife, one two-sided file, regular pliers, and needle nose pliers. The utility tool also comes with a nylon case for easy carrying. Read More →

Accessories Bundle*: Christmas is just around the corner, so Action Target is offering a holiday special. This Accessories Bundle includes an AT Shooter Bag, AT Drop Pouch, AT Gun Case, and AT Utility Knife for just $75.00 $64.95, including shipping and handling. *Quantities are limited. Free shipping and handling only applies to orders placed before 12/02/11 Read More →

Visit www.shopactiontarget.com or www.actiontarget.com today to purchase your Action Target accessories in time for the holiday season.

Range Project Spotlight: Winston-Salem, NC

Posted on by Marketing Action Target

Designing and building ranges for many years with Action Target, Mike Stilwell has been actively involved in countless shooting range projects, including his own successful 16 lane commercial range, Rangemasters of Utah. Having 13 years experience of owning and operating an Action Target range is what made Stilwell an excellent person to help design and build a range for the Winston-Salem Police Department (WSPD).

When Stilwell first became associated with the WSPD, they presented him with hand-drawn sketches, lots of notes, and passion to build a world-class indoor training facility. WSPD required more than the typical 25 yard police range. They wanted to build one of the longest indoor ranges found in their geographic region.

Stilwell first met the team from WSPD four years prior to this range build. He met Sgt. Bricker and Sgt. Hinson at Action Target’s Range Development Seminar held each year at Camp Butner, NC. Due to the lengthy process of getting their range started, Sgt’s Bricker and Hinson were no longer on the police force when the range was completed; however, the personnel change did not stop the project from moving forward. Stilwell is currently finishing the ranges with Sgt. Nelson and Lt. Watson to make the dream of building a world class training facility a reality.

The Winston Salem Training Academy is an indoor shooting range project currently being installed. It has two ranges, with one being 50 yards and the other 100 yards in length. There are tactical ranges with multiple Total Containment Traps–Version 4 (TCT4) bullet traps, with an open mouth throat for cross lane and tactical shooting. The TCT4’s have a screw conveyor lead collection system, inverted dual track runners, and 180 degree turning D-TaPS Target Systems. Both ranges are rifle rated and have 3/8” AR500 steel in the trap and on the baffles. The walls and ceilings are treated with PEPP acoustical material to ensure generous sound dampening, creating a comfortable area to practice shooting. The Winston Salem Training Academy is designed by the world-class A&E firm of Clark Nexsen with Dan Walker and Bobby Cummings taking an active role. The GC awarded the project was Branch & Associates from Roanoke, VA with Jerry DeVault as the Project Manager (PM). Clark Nexsen and Branch also designed and built the ranges at the Virginia Military Institute (VMI), which ATI was fortunate to be a part of.

Action Target and Stilwell consider it an honor to be a vital part of this world-class facility and to work with all of the individuals who made this project happen. Special thanks goes out to the Firearm Instructors of Winston Salem, both past and present, Bryan Dahlberg—Project Manager for Action Target—and Jerry DeVault—Project Manager for Branch & Associates—for their long, tireless hours.

If you’re ever near the WSPD, give them a call to set up a date and time to take a tour of their new facility. If you are considering an indoor or outdoor range project and are in the Mid-Atlantic States region, contact Mike Stilwell at [email protected]

Other recently completed projects include:

  • South East Territory – Browns Ferry Police Department
  • South West Territory – Orem Police Department
  • South Central Territory – Midwest Police Department
  • North Central Territory – Green Bay Police Department
  • North East Territory – Montgomery Police Department
  • North West Territory – Three Sites
  • East Central Territory – Shooters Edge, LLC

Shooting Steel Targets (Part I)

Posted on by Marketing Action Target

*Note: This is the first of a three-part series entitled “Shooting Steel Targets.”  Part Two and Part Three were published in October.

As the world’s leader for shooting range development, Action Target has a diverse line of products to meet the needs of all its customers. If there is ever a request for a target system not currently offered, we have a full team of Research & Development personnel to explore the creation of a new target solution. Many times, however, the training need can be met with some of the simplest targets.

Line-up of AT Portable Targets

Action Target has been hailed as the #1 steel shooting target manufacturer based on our unique designs, which have been developed and modified over 26 years. Our steel targets have been influenced, tested, designed, and used extensively by law enforcement, the military, and Special Forces groups around the world. These groups prefer our steel targets since they do not allow any exposed bolts or brackets on the shooting surfaces. This is a limitation to many designs, but the result is the safest possible steel target available.

When using any of our portable steel shooting targets, please remember these safety guidelines to ensure that your experience of shooting targets is a fun and safe one:

STEEL TARGET SAFETY RULES

1.         Always obey the Firearms Safety Rules listed belowMan shooting with PT Swinger

2.         Always wear hearing protection and wrap-around shatter resistant eye protection

3.         Always stand at least 10 yards from the target when using handgun calibers

4.         Always stand at least 100 yards from the target when using shotgun slugs

5.         Always stand at least 100 yards from the target when using rifle calibers like .223 and .308

6.         Never use rifle calibers on handgun rated targets

7.         Never use ammunition that exceeds 3,000 feet per second at the muzzle

8.         Never use ammunition that travels below 750 feet per second

9.         Never shoot BB’s, steel shot, or air gun pellets at steel targetsMan Shooting Bobbers Over Shoulder

10.       Never use more powerful ammunition than the target is rated for (green tip, armor piercing, etc.)

11.        Never shoot on steel that is cratered, pitted, or damaged in any way

12.        Hard ground surfaces under the target should be covered with plywood or boxed pea gravel

13.        Targets should be placed with a 3-foot lateral and deep offset from the adjacent target

14.        If shooting multiple targets, the angle of engagement should not exceed 20 degrees

15.        Use only non-toxic paint on steel targets

16.        Inspect all targets before use for damage, functionality, etc.

17.       Shooters and observers must wear long pants (no shorts), long sleeve shirts, a cap or hat with a brim, and closed toed shoes

18.        Instructors and observers should stand behind the shooter and observe all safety rules

19.        If using frangible ammunition, it is the responsibility of the Rangemaster to test fire all frangible rounds to determine the following:

  • That the projectile pulverizes completely on contact
  • That the projectile does not damage the steel target at the distances you intend to shoot from

For more information about our steel targets or the importance of safety while shooting targets, visit our Portable Targets page on the Action Target website.

YouTube Training Videos with Rob Leatham

Posted on by Marketing Action Target

Action Target has recently released the first of five training videos on YouTube featuring world champion shooter Rob Leatham. The videos feature instruction from Rob and the drills he uses in his own training. Each video showcases a different type of steel target in Action Target’s Portable Target line.

The first video includes drills and skill demonstrations as Rob practices on the PT Plate Rack . The remaining four videos, to be released in the upcoming weeks, will emphasize how to train on other steel targets like the PT Static and PT Dueling Tree . This group of training videos was filmed at Rob’s home range located at the Rio Salado Sportsman’s Club in Mesa, AZ.Screen shot of Action Target's YouTube Channel

“The cool thing about these videos is that they are real training videos and not some promotional piece where we only talk about Action Target,” said David Mathis, Marketing Director at Action Target. “Rob shows you some of the drills he uses in his own practice, and explains the purpose and relevance of each one.”

Rob’s resume proves that these drills work. Rob began shooting in the late 70’s and soon became one of the top shooters to watch at local and national competitions. He currently holds 24 national titles, including five world titles and 16 consecutive years as the Single-Stack National Champion. A professional shooter for over 20 years, Rob currently shoots for Springfield Armory and Safariland. When Rob is not competing, he is a sought after firearms instructor for both law enforcement and military.

“Working with Rob on this was a great experience and it really showed his level of skill,” added Mathis. “Except for one or two drills later in the day when we were all hot and tired, each of the drills you see was shot in one take. Rob is just that good. And his level of understanding of the mechanics and what is going on while you are shooting matches his shooting ability.”

We are excited to bring this form of virtual firearms training to shooters around the world through the Action Target YouTube page. Whether viewed by a law enforcement officer, a casual shooter, or a serious competition shooter, these training videos are designed to help all shooters increase their skills when using a pistol.

Go to www.youtube.com/actiontarget to view the first training video with Rob. To receive updates on when other videos are released, visit the sign-up page for the free Action Target Journal newsletter or subscribe to the Action Target YouTube channel.

Action Target at the Bianchi Cup

Posted on by Marketing Action Target

Action Target, Inc. recently upgraded the target systems used at this year’s NRA/Midway USA Bianchi Cup match range in Columbia, MO. This year’s upgrade was completed as part of Action Target’s sponsorship of this prestigious championship, preserving the long standing relationship Action Target has with this event.

Nearly 20 years ago, Action Target’s Co-Founder, Addison Sovine, traveled to the Bianchi Cup to install new target systems at the Chapman Academy Ranges. Since then, Action Target equipment has powered all the range systems for this event.

“I remember when we first arrived at the range, Ray Chapman took a look at what we were doing and you could tell he was a bit skeptical,” said Sovine, recounting his first year at the Bianchi Cup. “But by the end of the week, everything had worked great, Ray was convinced, and he and I became good friends.”

Even though Green Valley Rifle & Pistol Club has taken over range operations, Action Target continues to provide the target systems for both the range and the Bianchi Cup. This year, Action Target upgraded the turning target systems on the Practical and Barricade ranges by including a new control system that retains compatibility with the previous shot-timer controls while adding the option of computer or wireless controls for the future.

Action Target also manufactured new steel plates for the Falling Plate and Colt Speed events. They also upgraded the control system for the Falling Plate event. This event was controlled by a computer for the first time this year.

In addition to the main event ranges, Action Target provided a new Reactive Target System (RTS) to the Bushmaster Tactical Carbine side match and new portable plate racks to the Bianchi Cup Practice Range. RTS targets are designed from a self-healing polymer capable of receiving several thousand rounds each and also features an electronic scoring system to record hits on each of the targets.

“It’s been a great privilege for us to be involved with the Bianchi Cup. This is one of the longest running championships in the shooting world and Action Target is honored to be able to add our name to the list of organizations that support and sponsor the match,” stated attendee David Mathis, Director of Marketing at Action Target. “The match has operated with Action Target systems for years and we plan to continue our support to keep the Bianchi Cup going for many years to come.”

In addition to being the official target sponsor of this year’s match, Action Target also sponsored the Women’s Award with Jessie Abbate winning the Women’s Championship.

Dave Mathis and Jessie Abbate
Director of Marketing for Action Target, Inc. David Mathis with the 2011 Women’s Champion, Jessie Abbate.

Action Target Named Official Target of the Scholastic Steel Challenge

Posted on by Marketing Action Target

For the past two years, Action Target has been the official target supplier for the youth shooting program, Scholastic Steel Challenge (SSC). “We’re very pleased to have Action Target as our official target. Not only have they provided us with an excellent promotional target package that clubs can manage, they are also bringing their 20-plus years of range and target expertise to the aid of coaches and clubs to make sure our kids are competing in a safe and fun environment,” said Scott Moore, director of SSC.

We are one of many companies that play an active role in the success of the Scholastic Steel Challenge event. Other supporters include The National Shooting Sports Foundation (NSSF), Smith & Wesson, and the Outdoor Wire Digital Network—all have provided significant amounts of funding and shooting products in support of this event.

“Action Target is very excited about the Scholastic Steel Challenge and the expansion of the pistol shooting sports it represents. We’re proud to be part of this growing, industry-wide effort to bring new shooters into the world of competition shooting and we look forward to working with ranges and teams all across the country,” said Chad Burdette, Portable Target consultant for Action Target.

Scholastic Steel Challenge Logo

The Scholastic Steel Challenge is a national team-oriented youth shooting program developed by the Steel Challenge Shooting Association (SCSA) and is partly funded by a grant from the National Shooting Sports Foundation. This program is open to young men and women ages 12 to 20 and offers the opportunity for a four person team to compete for the national title in the Action Pistol Discipline of Speed Shooting. The SSC competition is a family sport of “speed steel” designed with an supportive environment taught by trained adult coaches who focus on the safe handling and use of handguns.

The SSC competitive format is based on the Steel Challenge, the nation’s most successful handgun competition. We adapted the competition format to provide an enjoyable, safe, and action packed competition for both beginner and experienced shooters.

Click each link below to view the Scholastic Steel Challenge stage diagrams:

This year, Action Target is offering a discounted steel target package for teams and ranges participating in the program and will provide technical support during the question and answer section of the program’s website. This allows the opportunity for company experts to assist ranges and teams in their efforts to expand shooting opportunities.

If you have questions regarding the target packages offered at discounted rates for SSC affiliates, please contact Chad Burdette at [email protected] for more information.

For more information about the Scholastic Steel Challenge, please visit their website.

Action Target Completes SharpShooters Commerical Range Project

Posted on by Marketing Action Target

Commercial indoor firing range developments are a vital addition to any community. They not only provide a safe and accessible shooting location for private citizens, they also provide a firearms training facility for local law enforcement agencies. Action Target Range Consultant Robb Anderson recently completed the SharpShooters USA commercial shooting range project that demonstrated Action Target’s desire to provide shooters of all skills levels with an enjoyable and safe training facility.

The Sharpshooters range project began two years ago and, with the help of Tom Deets, Ken Burson and Action Target, became the most efficient, innovative and modern indoor shooting range in the Atlanta market.

Some of the features of the SharpShooters Range Project include:

  • Three separate bays with eight lanes in each bay
  • Bay #1 is a “Fixed Firing” range consisting of two 50 Cal lanes and six lanes designed for 223 and 308 rifle use
  • Bay #2 is a “Fixed Firing” range consisting of eight lanes designed for 223 and 308 rifle use
  • Both Bay #1 and Bay #2 are installed for ADA handicapped shooters
  • Bay #3 has a hybrid range design for public and Tactical Training for local law enforcement community
  • All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers
  • All rear and side walls are covered with PEPP acoustical tiles by Acoustical Services.

AT Installs Total Containment at Sharpshooters Range

Action Target installed both the Total Containment Steel Bullet Trap and Containment Baffles for each firing range.

AT Installs Mancom Instructor Stalls

All three bays include the Mancom Instructor Stalls and are equipped with Mancom “Touch-n-Go” Target Retrievers.

The SharpShooters Range has quickly become a popular favorite among Atlanta’s shooters and law enforcement. Recently, 20 agencies participated in a two day seminar – Modern Firearms Training – that allowed attendees the opportunity to give back to the communities that supported this range.

In a testimonial, a member of SharpShooters USA wrote:

“Since the doors were opened to the public, your staff has made it their policy to ensure everyone feels welcome. It is obvious they intend to make the experience comfortable and enjoyable to all comers. Yesterday I had the privilege to witness a situation that took that attitude to a unique level.

In the lane next to mine were a father and son. The son appeared to be in his early teens. It was obvious they were a bit new at this and enjoying a genuine “father-son” afternoon together. Each took turns with a pistol and one could sense they found the experience both new and exhilarating. I noticed a short lull in their shooting and soon realized it was because they were changing weapons. They had an AR.

Moving away from my lane to dispose of a spent target, I saw Range Safety Officer Shaun Kennedy stepping forward to ensure all was about to go well. As I approached the trash can, the father and I exchanged a nod and I asked if that was his rifle. “No, it is a rental. We are visiting from Canada and don’t have access to anything like it there. This may be the only chance my son will ever have to shoot one.” As the dad and I stood back closer to the wall, Shaun continued a brief explanation to the son of the mechanics and safety issues of the weapon. From the gentle manner with which he talked to the young man you could see his intent was to ensure the son was comfortable, safe, and confident enough to enjoy what he was about to experience. The youngster thoroughly enjoyed what followed while a very proud father watched. The look passed between them after the last round was fired was priceless. They asked if they could have a spent casing. Shaun retrieved one with a broom.

For all the right reasons, nothing happened that you should be aware of. Nothing went wrong. An alert Safety Officer made certain of that.

For all the right reasons, something happened that you should be aware of. An alert Safety Officer made certain two novice shooters, a father and son, went home with a newfound sense of shared pride from what they accomplished and an afternoon of great memories.

Kudos to your staff.”

Congratulations to all the SharpShooters USA Staff and Robb Anderson for a job well done!!!

Other Recently Completed Projects:

  • Belmont Firearms & Range, NH (Matt Brinkerhoff)
  • Federal Reserve Bank, Memphis, TN (Jason Snell)
  • Duke Nuclear Energy Plant, NC (Mike Stillwell)
  • Houston Police Department, TX (Aaron Ludwig)
  • Ankeny Police Department, IA (Chris Hart)

If you are interested in our products and are in the south-eastern states, contact your Regional Representative Robb Anderson. For all other areas, please visit our Contacts Page to find the territory manager for your area.

Contact Info for AT Robb Anderson

ROBB ANDERSON
801-377-8033 ext. 124
801-319-0977 cell
[email protected]