Author: Nick Stewart

Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital

Posted on by Nick Stewart

Provo, UT – December 5, 2023 – Action Target Inc. (“Action Target”), the global leader in modern shooting range solutions and services, proudly announces a significant milestone with the completion of a strategic equity investment from Praesidian Capital. Praesidian Capital, a distinguished private equity firm headquartered in Oklahoma City with global offices in New York and London, has demonstrated its commitment to Action Target’s growth trajectory.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at www.ActionTarget.com

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit www.praesidian.com

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder – [email protected], (212) 520-2620

Tom Duffy, Partner – [email protected], (212) 520-2617

Revolutionizing Shooting Range Excellence at SHOT Show 2024

Posted on by Nick Stewart

PROVO, UTAH – December 2023 – Action Target Inc., the global leader in modern shooting range solutions and services, is set to captivate the industry at SHOT Show 2024. This event, the largest gathering for professionals in shooting sports, hunting/outdoors, and law enforcement industries, will unfold at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, from January 23rd – 26th, 2024. At Booth #12816, Action Target invites attendees to embark on an immersive journey into the future of shooting range technology, where innovation knows no bounds.

Renowned for providing a comprehensive end-to-end solution for shooting range facilities across commercial, law enforcement, educational, and military sectors worldwide, Action Target sets the bar for excellence. Our commitment to success is unwavering, simplifying the process for customers who seek to build, expand, or elevate their shooting range facilities. Working with key industry partners like VirTra, Redgaurd, and AutoTargets further expands Action Target’s capabilities and provides unique solutions often required as part of our customer’s training facilities.

“As the trusted partner at every stage of a range project, we are not just presenting products; we’re unveiling the future of shooting range technology. Action Target is thrilled to showcase the most cutting-edge and innovative solutions that embody our relentless commitment to excellence,” states Mike Birch, the CEO at Action Target. “This event is not just a display; it’s a testament to our dedication to building the safest and most advanced shooting ranges possible.”

Experience the Future – Event Highlights:

  1. PRODUCT UNVEILING: Witness the revelation of cutting-edge shooting range equipment designed to redefine safety, functionality, and user experience standards.
    1. SmartRange AXISTM Range Control System
    2. Target Systems and Retrievers  
    3. Shooting Stalls
    4. Steel & Rubber Bullet Traps
    5. TAC & MATCH Shoot House
    6. Modular Ranges
    7. Simulation Training
    8. Range Services
  2. LIVE DEMONSTRATION: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems and targets. Feel the power and precision firsthand.
  3. EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about our range products and services.

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

Igniting Passion For Precision: Payson High Welding Students Tour Action Target

Posted on by Nick Stewart




Payson High Welding Students Tour Action Target

“Not just anyone gets to weld for Action Target,” Steve Williams, Operations Manager for Action Target, told Payson High School students before their facility tour, “The industry says a 1/8” tolerance is acceptable – here at Action Target we will flag and pull production any work that doesn’t exceed 1/32” precision.”



At Action Target, we believe in inspiring the next generation of innovators, especially in the great Nebo School District of Utah County we get to call home. A group of 50 eager students from Payson High School’s welding program stepped into the heart of our manufacturing facility to bridge the gap between education and industry. Unique from many environments manufacturers work in, Action Target employees enjoy comfortable temperatures throughout our 100,000sqft facility due to no open flames being used. Coupling that with the clean working environment, we had several motivated students asking for business cards and advice on how to get hired.


Insights From Action Target Welders

Students gained perspectives from Action Target welders as young as 18 years old and as old as 71, highlighting a major benefit of learning this skill as it provides longevity in career. Students were able to learn from some who continued welding their entire professional life, and others who have used welding as a steppingstone into manufacturing, engineering, entrepreneurship, and more. “Welding is a valuable skillset, and even as we consider new state of the art machinery, we still want trained welders to be running those machines,” Trent Peterson, Manufacturing Engineer, advised on his tour.


The Manufacturing Process at Action Target

Students were guided through the various stages of production; from initial design concepts, to the burn tables, then stations set up for bending steel, welding, painting, and the final assembly of our state-of-the-art systems. Hannah Evanson, Manufacturing Engineer, mentioned to her tour group “welding and really the entire manufacturing process requires as much creativity as it does plain hard work. When you break it down that’s really what we do here, we get creative in designing anything that might work better, we find raw materials that would make that idea feasible, and through that process we end up building better and safer shooting range equipment than what existed before us”.


Bridging the Gap Between Classroom and Workplace

By exposing students to real-world applications of the skills they’re learning, we aim to bridge the gap between the classroom and the workplace. Students left our facility with a newfound appreciation for precision engineering and the world of manufacturing. The job market is bright for creative and hard-working individuals that learn how to weld, and Payson High’s program exemplifies these next generation professionals we would be proud to work alongside in the future.

For more information about working at Action Target or to view our current openings, please check out our Careers Page.







Igniting Passion For Precision: Payson High Welding Students Tour Action Target



Action Target Inc. to Showcase Innovative Shooting Range Technology at the 2023 SHOT Show

Posted on by Nick Stewart

PROVO, UTAH – January 5, 2023 – Action Target Inc., the leading global expert of modern live-fire shooting ranges, will showcase new and innovative shooting range technology, products, and services at NSSF’s annual SHOT Show in Las Vegas (January 17th-20th, 2023). Visit Action Target at booth #12816 for live, hands-on demonstrations and the latest shooting range technology. 

Action Target provides an all-inclusive end-to-end solution for shooting range facilities in commercial, law enforcement, educational, and military markets worldwide. We provide innovative range solutions that guarantee success and simplify the process for customers planning to build, expand, or improve their shooting range facility.

“As a trusted partner at every stage of a range project, Action Target is constantly developing products and services that promote the success of our customers. We are excited to display a selection of our new products and solutions at SHOT Show this year,” said Mike Birch, CEO at Action Target. “Part of Action Target’s mission is to ‘build the safest and most advanced shooting range possible, and the products and services we’re displaying this year show our intent to meet that mission.”

SmartRange AXIS™ New Features 

Action Target continues its commitment to expanding the capabilities of SmartRange AXIS™, the industry’s most powerful and complete range management system. SmartRange Axis puts complete range control at the fingertips of a range manager. Our user-friendly interface gives unparalleled control over lane management, target systems, ventilation (HVAC), pre-programmed drills, customer support, and target integrations. Smart Range AXIS provides unmatched customer engagement and training value to the range owner.

As part of updates to SmartRange AXIS, Action Target has improved the integrated target camera’s resolution and live feed capabilities on our Genesis and Pilot target retrievers. Customers can view the target in real-time, on the control screen, at any distance. Additionally, Smart Range AXIS will now provide the option to utilize a larger 15” local control screen in each stall.

Action Target has integrated additional target systems to SmartRange AXIS, including electric turning targets and DRM Pro (Dual Running Man running target. SmartRange AXIS also manages custom stall LED lights from the range’s master control system, unlocking additional branding and customization opportunities.

 Shooting Stalls 

Action Target re-introduces the CitadelTM shooting stall to its industry-leading shooting stalls lineup. Continuing to improve on our offerings, Action Target will feature new brass deflectors, training barricades, and easy lift tables. The updated brass deflectors will come standard with an adjustable height feature that prevents spent brass from entering adjacent stalls. The easy lift table allows access for down-range servicing of equipment or tactical training. These are just a few of the latest developments in Action Target’s mission to “build the safest and most advanced shooting ranges possible.”

Pilot X – Xtreme

New this year to Action Target’s extensive offerings of target retrievers is the Pilot Xtreme—a retriever built for outdoor ranges and training. The new product is designed to perform reliably in tough conditions with heavy rainfall, high humidity, and temperatures ranging from 32⁰F – 120⁰F. Engineered features such as an all-weather track and IP64-rated electronics allow this product to operate in the most remote locations around the globe. Learn more about the Pilot Xtreme by visiting the Action Target booth at this year’s SHOT Show.

Modular Range/s – ARCASTM

Over the past 36 years, Action Target has had the privilege of building thousands of ranges worldwide. Our shooting range products span every environment and meet the needs of the world’s most straightforward and advanced training facilities. Action Target, the leading range equipment provider in the world, previously partnered with CoverSix, the leader in customized modular buildings, to redefine Modular Small Arms Ranges. Together we commit our expertise to provide the next evolution of shooting range technology. ARCASTM Modular Range platform is the first of its kind modular range that genuinely meets the industry’s needs.

Recently, Action Target and CoverSix secured a contract with the U.S. Air Force to build the Offutt AFB Modular Range in Omaha, Nebraska. The ARCAS DLX is a UFC-compliant modular military range with an elevated viewing/control room, integrated ventilation system, 14 shooting lanes at a 25-yard shooting distance, and first-of-its-kind, open interior structure (no structural support columns) allowing cross-lane tactical training. The ARCAS DLX is engineered to look and operate identically to a permanent structure facility while providing the benefits of a modular platform that can be redeployed to a new location when necessary.

Simulation Training Powered by VirTraTM 

Action Target continues to strengthen its partnership with VirTra Inc. to provide the simulation training solutions often required as part of our customer training facilities. We are excited that combining expertise from both companies provides the industry with a comprehensive, end-to-end training solution, combining live-fire shooting ranges and simulation.

About Action Target Inc. 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXISTM range control system, and a 3-year warranty on key products. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range services, including parts, and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies. Learn more about Action Target at www.ActionTarget.com

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all shooting sports, hunting, and law enforcement professionals. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.