Author: Marketing Action Target
The NSSF Gives Five-Star Range Rating To Shooters World of Florida
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Action Target Rimfire Challenge Sponsorship
April 20, 2017 | Action Target Rimfire Challenge Sponsorship
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Parma, ID – – Action Target, the leader in modern shooting range development, equipment and services is proud to be a Gold Sponsor of the Northwest Championship Rimfire Challenge. The fifth-annual July 28- 29th event will bring both professional and novice shooters together for two days of challenging, yet fun shooting matches.
Sold out in a record setting four days, the event was open to all ages and all skills levels and is designed to be a fun and safe shooting match for the entire family. Incorporating both .22 caliber pistols and rifles, courses of fire are created with safety as the top priority but feature fun scenarios that meet shooters skill level. Considered to be one of the premier rimfire Championships in the nation, shooters from all skill levels will be participating, from professional shooters to first-time attendees.
The match has 12 Stages and 126 shooters arriving from 18 States and Canada. Thanks to the overwhelming success and generous sponsors, the prize table has grown incredibly fast and is presented in a luck of the draw format. This is a family friendly match that encourages shooters of all ages and skill levels come out and have a great time. Action Target expressed their enthusiasm to be sponsoring the NWRC. Seth Ercanbrack, Marketing Manager for Action Target tells us, “The NWRC is a match that we look forward to every year. The fun and friendly staff runs a well-organized match with an atmosphere that is hard to beat. Action Target is proud to be a sponsor for this premier NSSF Rimfire Challenge match.”
For more information on Action Target:
www.actiontarget.com
801-377-8033
For more information on the 5th Annual NSSF Northwest Championship Rimfire Challenge:
www.rc.parmarng.org
PT Twist Rimfire Target Released
FOR IMMEDIATE RELEASE
ACTION TARGET ANNOUNCES THE RELEASE
OF THE PT TWIST, A NEW RIMFIRE STEEL TARGET
PROVO, UTAH – April 4, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges and steel targets for versatile firearms training, has announced the launch of a new innovative steel target, the PT Twist Rimfire.
The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.
“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager.
About Action Target, Inc.
Action Target Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit Shop.ActionTarget.com
MATCH™ (MODULAR ARMORED TACTICAL COMBAT HOUSE)
Action Target’s Shoot House featuring Auto Target Hit Sense Technology.
Action Target’s MATCH™ is a 360°, live-fire, ballistically safe, shoot house designed for teaching and learning close quarter skills, like room clearing and hallway navigation, with realism and safety.
AutoTargets enhances training and the shooting experience. Each lift unit can be placed as a stand-alone target, or daisy-chained from a single air supply. Because AutoTargets is portable, it can be placed in any configuration or incorporated into any terrain. It is effective in shoot houses, Hogan’s alleys, and other close quarters combat environments, as well as open- eld, long distance training courses. A pressure sensitive target version is also available for use with non-lethal ammunition projectiles.
NRA’s American Rifleman Tests the AWD Pro
Training With the Action Target AWD Range System
by B. Gil Horman – Wednesday, February 22, 2017 (Via AmericanRifleMan.Org)
Although we spend a good deal of time discussing firearms and ammunition on this site, they wouldn’t be all that interesting to own without quality shooting ranges where we can exercise our rights. One company that’s often overlooked by the average shooter for its important contribution to the industry is Action Target of Provo, Utah.
Founded in 1986, Action Target started out by providing a pneumatic turning-target system for the Provo Police Department to use for training its officers. Over the years, this company has developed top-grade range technology favored by military and law enforcement around the world.
If you attend SHOT Show, you’ll find that Action Target takes up a section of floor space more like a city block than a booth slot. Today’s in-house options from Action Target include a variety of equipment such as portable interactive steel targets, eco-friendly bullet traps and entire training structures like the ALERRT shoot house. A tour of its production facility revealed just how much steel the company processes into range equipment.
As much as we can appreciate the services and facilities that help keep our country’s service personnel sharp, most of us will never get to use them. I wanted to learn more about how Action Target is tackling the training needs of John Q. Public. To answer this question, I was invited to company headquarters where I was introduced to the AWD Range System, one of the more advanced options currently installed at commercial indoor ranges.
The AWD, or All Wheel Drive target support (called a target retriever), was just one part of the complete set of furniture at the test range I visited. The shooting stalls, ceiling-mounted rails, noise abatement, bullet trap and ventilation were all selected from Action Target Offerings. These elements all came together to form a professional grade, clean-lined shooting environment that was comfortable and convenient to use.
Traditional square ranges, which wheel paper targets back and forth, are useful for developing important marksmanship skills such as forming a sight picture, trigger press and reloading. Paper targets also have the advantage of being fairly inexpensive. However, back-and-forth targets don’t offer much more than that. Even the most devoted shooting enthusiast can, at times, find traditional square ranges to be a little tedious.
The AWD system employs the rail-mounted target retriever paired with a programmable, wireless touch-screen control pad. The retriever is fast, smooth and quiet, traveling at up to four yards per second. It’s also accurate, consistently stopping along the rail within 0.5″ of its programmed position. The retriever’s paper-target clamp is motorized to rotate 360 degrees. This allows it to display the front, back and side edge of the target toward the shooter and present a variety of shoot/don’t shoot configurations as the target changes locations.
What makes the AWD system such an interesting and useful update to square-range shooting is software programmed into the wireless touch control. To keep folks engaged, it’s preloaded with more than two dozen different games and drills developed by professional instructors. Beginner, intermediate and advanced formats are available for pistols and rifles. The Pistol Qualification Drills can be used by civilians or law enforcement to practice using standardized qualification scenarios. The personal-defense programs provide self-guided training with charging, reload and decision-making drills, while the game programs keep things interesting.
One of the system’s programmed behaviors that was refreshing and challenging to work with is called a “tease” function. There are times that when the target is turned edgewise, it will twitch as if it’s about to turn, but then it doesn’t. In other words, it tries to fake you out once in a while! If you’re too quick on the trigger you’ll send a round hurdling downrange into empty space.
The AWD’s programmable controls and the option to use a wide variety of different paper targets make the system one of the most flexible indoor shooting experiences available. Using a duty-size Smith & Wesson M&P 9 mm pistol provided by the staff, I started off with a basic shoot/don’t shoot drill with the target stopping, turning to face me and then moving further away for the next series of shots. Simple exercises are a great place to start for the beginner or to get warmed up.
Then we switched over to an intermediate skills drill using a target with much smaller round strike zones. The target’s face times were much shorter, varied in length, and the target would tease me from time to time. This was much more challenging. For those ranges that choose to add it, the system includes advanced lighting features. Choose from a constant on “daylight” white light, or low-light situations that include simulated muzzle flashes or police-car strobe lights.
The shooting session wrapped up with self-defense scenarios, which can provide a real eye-opening experience. Unlike most ranges, where the targets usually rest a good ways out, the AWD can be programmed to drive a paper target straight toward the shooter at high speed to simulate the charge of an assailant. In my case, we used an image of an attacker wielding a knife. I caught myself “rubber necking” with this target a couple of times.
When drivers become focused on an accident at the side of the road, their hands will turn the steering wheel toward that spot, causing the car to drift out of its lane. As the target charged me from several yards away, I had a few shots drift from center to the left side of the target as it rushed up to me. That’s where the knife was, over on the left side. As the threat drew closer, I let my attention drift from center mass to the knife. As a result, the shot placement followed. Details like these can only be learned through personal experience.
The Action Target AWD system has been installed at commercial shooting ranges all around the country. Just follow this link and use the map at the bottom of the page to locate a facility near you. And as long as you’re on the site, take a few minutes to look over the top-notch selection of portable steel targets the company offers as well.
DUEL RUNNING MAN PRO
ACTION TARGET LAUNCHES THE DRM PRO,
DELIVERING AN ADVANCED RUNNING MAN TRAINING SYSTEM.
PROVO, Utah – September 26, 2016 – Action Target INC., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of the Dual Running Man Pro, the most powerful and feature-rich running man system ever designed.
The DRM Pro boasts 3HP motors, ultra-wear resistant pulleys, speeds up to 20 fps, realistic acceleration, and an easy to use control interface for use on tablets and mobile phones. The DRM Pro uses two lateral traveling, non-turning target carriers capable of moving independently from one another because they are mounted on two separate tracks that run parallel to each other.
The DRM Pro includes industry leading technology, with added features such as built-in Wi-Fi, easy to use control interface that runs on a tablet or smart phone. The DRM Pro integrates with our range control software for advanced features and functionality. All components of the DRM Pro are IP54 compliant for year-round outdoor and indoor use. The DRM Pro is capable of traveling at variable speeds, up to 20 feet per second, which allows for a more advanced target acquisition training. The DRM Pro boasts high precision encoders to ensure target positions are accurate to within 6 inches. The modular ratcheting mechanism on the DRM Pro make cable tensioning quick and easy.
The DRM Pro is the perfect running man training system because it allows users to advance their training by having duel targets moving independent of one another. This allows trainers to designate one as a non-shoot and the other as a target. This will add stress and reality to training scenarios, allowing the user to develop and improve their decision making skills.
For more information about the DRM Pro or to purchase yours today, call 801-377-8033
The Guardsman Shooting Stall
FOR IMMEDIATE RELEASE
ACTION TARGET LAUNCHES THE GUARDSMAN SHOOTING STALL. THE LOW-COST SOLUTION.
PROVO, Utah – October 26, 2016, Action Target Inc., the leading manufacturer of modern shooting ranges, is pleased to announce the launch of its newest shooting stall – The Guardsman Shooting Stall. The Guardsman Shooting Stall is geared towards providing a lower-cost option for gun ranges looking for a more economical stall partition solution. The Guardsman Shooting Stall features a rugged, yet simple design that retains the industry-leading ballistic standards to which Action Target proudly holds itself.
The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table with a non-slip rubber top and an optional lower shelf that adds a functionality for shooters that is unmatched in the industry.
“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.
The quick and easy installation of the Guardsman cuts down the cost and time of installation. The Guardsman is a low-cost option for gun ranges that are looking for a more economical stall partition solution. The Guardsman retains Action Target’s industry-leading standards and is compatible with all Action Target retrievers.
The Guardsman Shooting Stall is available for order today and may easily be retrofitted into any existing ranges. For more information visit https://www.actiontarget.com/Guardsman or to purchase the Guardsman, call 801-377-8033.
ALL WHEEL DRIVE PRO
Action Target Elevates Shooting with New Retriever
PROVO, Utah – Action Target Inc., the leading manufacturer of shooting ranges, today announced its release of the All Wheel Drive (AWD) Pro: a new target retriever proven to take ranges to the next level.
The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.
“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills. Not only will shooters benefit from this new equipment, but the range will as well,” said Jesse Nelson an Action Target Product Marketing Manager.
The AWD Pro was recently installed at Nashville Armory in Nashville, Tennessee, where shooters were ecstatic with the update. After the installation, ammunition consumption increased over 23% and 89% of shooters said they enjoyed the new retriever over traditional range equipment. Another interesting statistic was that over 80% of shooters interviewed said they would drive farther and pay more to use the new equipment over traditional range equipment.
These numbers can be attributed to the addicting shooting scenarios the AWD Pro offers. These preloaded games and drills were developed by leading firearms trainers and challenge every shooter no matter their skill level. Whether shooters are trying to improve their previous score on a drill or are competing with their friends with one of the games, shooters will find themselves using more ammunition and feeling more satisfied when they leave the range. Plus, the fun environment of competing with friends on challenging drills adds an element that shooting ranges have lacked in the past and will keep shooters coming back for more.
The AWD Pro’s friendly touch screen user interface also plays a part in the new shooter experience. With its intuitive and engaging design, users are able to control more including: shooting distance, stall lighting, target lighting, target behavior, time drills and more. All of these features give the shooters more freedom, putting them in charge of their experience at the range.
“This product is just one of many future developments that testifies of Action Target’s long-term commitment to developing the shooter’s experience as well as breathing new technology and innovation into the shooting range industry. We are convinced the AWD Pro will meet the needs of today’s shooters by promoting skill building, competition and an overall higher engagement with the shooting sports,” said Kevin Tomaszewski, Action Target’s Vice President of Marketing and Engineering.
The AWD Pro gives shooters a whole new experience of improving their shooting skills while having a good time, making it the reason ranges with the AWD Pro will become the go to destination. To learn more about the AWD Pro visit link: www.actiontarget.com/products/awd_pro.
SHOT Show 2017 New Products
FOR IMMEDIATE RELEASE
ACTION TARGET ANNOUNCES INNOVATIVE NEW PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2017
PROVO, UTAH – January 2, 2017 – Action Target INC., the leading manufacturer of modern shooting ranges, has announced the launch of new innovative shooting range technology, including: The Dual Running Man Pro, The AWD Pro, The Guardsman Shooting Stall, The American Series Shooting Stall, the PT Gong Series and the PT Twist Rimfire steel targets. Visit the Action Target booth #14568 at SHOT Show 2017 for live, hands-on demonstrations.
Duel Running Man Pro
Created to exceed the standards of Law Enforcement training and professional shooters, DRM Pro provides first-of-its-kind precision control, acceleration, speed, and programmability. These features have the unique simplicity of being controllable from your own tablet, smart phone or PC. The DRM Pro offers instructors the ability to train for and replicate real-worlds scenarios. Within the new user’s interface, instructors can input the speed of each runner independently from 2-20 feet per second, move the target along the track by sliding the on-screen target indicator to any positon, and receive real-time validation on the screen for speed and track position.
Action Target’s Product Marketing Manager Chris Hess explains, “Developing the DRM Pro has been exciting. The more time we spent with top Law Enforcement trainers and professional shooters, the more we realized there was an opportunity to fill the technology void in training. This product is the perfect upgrade to any range looking to modernize their equipment and outfit their instructors with the ability to provide world-class training.”
Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is most versatile moving target system I have ever used. Instantly making changes on my device screen gives me more time with trainees and allows me to customize the training on the fly for any need without changing equipment.”
All Wheel Drive Pro Target Retriever
The wireless AWD Pro retriever is the most engaging and robust retriever on the market. It features a modern, easy to use interface with 27 addicting games and training scenarios for all skill levels. These programs offer shooters an unparalleled experience, improving both novice and expert shooters and keeping them at the range longer.
“Shooting at a static target is no longer sufficient to engage this new generation of shooters. They expect more from their equipment and are looking for an entertaining experience. The AWD Pro engages shooters like never before, with its intuitive interface, self-guided shooting scenarios and easy-to-setup drills.” – Jesse Nelson, Action Target Product Marketing Manager.
The Guardsman Shooting Stall
The Guardsman Shooting Stall boasts a rugged ABS protective skin that resists brass impacts for long life and low maintenance and also features a stainless Steel trim that protects all of the edges of the Guardsman from damage. The Guardsman Shooting Stall consists of a standard Action Target stall table or extended rifle table with a non-slip rubber top and an optional lower shelf that adds functionality for shooters that is unmatched in the industry.
“The new Guardsman shooting stall allows the most budget-conscious facility to upgrade to the superior quality and unmatched ballistic standards of Action Target’s industry leading products.” – Jesse Nelson, Product Marketing Manager at Action Target.
PT Twist
The patent pending PT Twist Rimfire interactive target may be the most effective way to burn through your stock pile of 22lr. Made from 3/16 inch A514B steel, it combines rugged impact resistance with supreme reactivity on the range. Uniquely formed from a single piece of steel, there are no welds or bolts to break or ricochet providing a safe and long lasting target.
“Using the PT Twist shooters can develop their accuracy and acquisition skills as each shot walks the target further away. With two PT Twists side by side, shooters can challenge one another in an engaging duel that will quickly determine the best shot.” – Chris Hess, Product Marketing Manager
The PT Twist Rimfire will be available February 2017 at the new Store.ActionTarget.com with an MSRP of only $25. Stop by Action Target booth #14568 at SHOT Show 2017 to sign up as a dealer.
PT Gong Series Steel Target
Hanging a piece of steel down range isn’t new, but it has never been more affordably or of higher quality. Action Target is proud to offer more than 30 new target shapes and thicknesses to hang from any chain, rope or the innovative The Last Stand target hanging system.
Precision shooters will enjoy circles from 4-18 inches. IDPA and IPSC Torsos for training and sportsmen will love shooting our life-size animal shapes including: Boar, Coyote and Prairie Dog. .25 inch, .375 inch and .500 inch are available.
“Action Target prides itself in the highest possible quality AR500 Steel. As one of the largest buyers in the world we are able to pass on our quality and low cost to our loyal customers.” – Chris Hess, Product Marketing Manager.
MSRP $10 – $150 Available February 2017
Visit booth #14568 at SHOT Show 2017 to become a dealer.
The American Series Shooting Stall
The American Series Shooting Stalls provide ranges an unparalleled ability to customize their range. The extra deep stalls, built in muzzle blast barriers, integrated lighting and floor to ceiling walls provide shooters a comfortable atmosphere unrivaled in the industry. Ranges will love the ability to make their stalls truly unique.
Customers may choose from one of our standard designs or customize literally every element of the stall to match their range’s design and needs. An on-staff interior decorator is available to assist ranges with their selections.
“Ranges are constantly looking for ways to set them apart in today’s competitive market. With the American Series Shooting Stalls, ranges now have the ability to customize every aspect of their stalls, providing shooters the most unique, luxurious and comfortable environment possible.” – Jesse Nelson, Product Marketing Manager, Action Target.
Range Security
Action Target now combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. Trained security professionals review alerts 24/7. The advanced video analytics offer a number of reliable alerts to provide accurate threat assessment. Stay connected, arm/disarm your security system and view live video from anywhere.
“Our security solutions provide ranges the highest level of confidence. By integrating cutting edge technology and industry leading hardware we are able to provide a tailored solution unmatched in the industry.” – Jesse Nelson, Product Marketing Manager, Action Target.
LE Targets Rebrand to Action Target
Action Target is excited to announce the successful rebrand of Law Enforcement Targets. All of the paper targets, cardboard targets and range supplies sold by www.letargets.com can now be found on the new Action Target store: Shop.ActionTarget.com
SHOT Show attendees looking for Law Enforcement Targets will find them at Action Target’s booth #14568 near the “Dealer Services” section. New and current dealers are encouraged to visit the booth to take advantage of special pricing and SHOT Show specials.