Author: Marketing Action Target

New Features for Action Target Website

Posted on by Marketing Action Target

We received some great feedback following the launch of our new Action Target web site a few months ago. We know that the firearms industry is constantly growing and developing new ideas, products and solutions, which is why we are continually improving and adding new features and offers on our site.

Screenshot of the new Action Target Home Page

These great new features include:

Search: Have you ever wondered if our Action Target Journal has an article discussing a specific question or training need you may have? Or maybe you are looking for a certain target but are not sure which category it is under? To make navigating through our site easier, we have added the search bar to the top of every page to help you find the information you want faster. → Search for Action Target Journal Articles

Home Page: Another way we’ve made navigation easier is by updating our Home Page. The new Home Page design provides access to our three most recent Action Target Journal articles. There are also new scrolling boxes that contain information and specifications about recent Action Target builds, highlight featured products and feature our high-quality range products. A scrolling ticker also informs of recent Action Target and industry news. All of this information is just one click away when you visit www.actiontarget.com. → Visit the Home Page

Webinar: Action Target now presents webinars, or free online trainings. Each webinar is highly informative and entertaining, presented by various experts on topics that help you have the most successful range and training programs possible. Our recent webinar introduced the Total Containment Trap. During the webinar, Addison Sovine (co-founder of Action Target, Inc.) gave critical information and tips for those considering a new bullet trap, answered common questions concerning bullet traps, presented an overview of the Total Containment Trap, and explained why Action Target is an invaluable partner in shooting range planning and construction. Our Online Training page also provides information about upcoming trainings and hosts archived videos of past webinars. → Visit our Online Trainings Page

Partners Page: At Action Target, our top priority is to provide high quality firearms training products and solutions. To ensure this high level of standard in all we do, we have taken great care to only partner with companies that uphold these same standards. We are proud to be partners with some of the greatest companies in this industry and we look forward to working with you to provide the best shooting range equipment and training solutions available in today’s market. To get to know our partners better, visit our Partners Page where you can access their web sites and other great sources of information in the “Links of Interest” section. → Visit the Partners Page

Careers Page: Be a part of our team! Action Target is built around a team of proven executives, skilled engineers and machinists, dedicated sales representatives and tireless customer service technicians. Our team has passionate, knowledgeable and skilled people who are creative and driven to develop innovative new firearms training technology and support in this industry. Now you can be a part of our team by visiting our Careers Page and applying for open positions today! → Visit the Careers Page

Programs Page: We have added a new page devoted to our exclusive Action Target programs. Currently there are two programs, the Brass, Ammo & Firearms Trade-In Program. Check back soon as we will be adding more programs in the near future. → Visit the Programs Page

Online Contact Form: In addition to providing contact information for all of our Territory Managers, we have provided another easy way to contact us – our Online Contact Form. Submit your question, comment, or praise, and we’ll get back to you quickly. →Visit the Online Contact Form

We are incredibly excited about the new changes we have made and we will continue to add more features to ensure the best online experience possible for our customers. If you have any feedback regarding our improved site, we want to hear from you! Simply leave a comment telling us what else you would love to see on our site, what you like about our new design or anything else you want to address.

Action Target Named Official Target of the Scholastic Steel Challenge

Posted on by Marketing Action Target

For the past two years, Action Target has been the official target supplier for the youth shooting program, Scholastic Steel Challenge (SSC). “We’re very pleased to have Action Target as our official target. Not only have they provided us with an excellent promotional target package that clubs can manage, they are also bringing their 20-plus years of range and target expertise to the aid of coaches and clubs to make sure our kids are competing in a safe and fun environment,” said Scott Moore, director of SSC.

We are one of many companies that play an active role in the success of the Scholastic Steel Challenge event. Other supporters include The National Shooting Sports Foundation (NSSF), Smith & Wesson, and the Outdoor Wire Digital Network—all have provided significant amounts of funding and shooting products in support of this event.

“Action Target is very excited about the Scholastic Steel Challenge and the expansion of the pistol shooting sports it represents. We’re proud to be part of this growing, industry-wide effort to bring new shooters into the world of competition shooting and we look forward to working with ranges and teams all across the country,” said Chad Burdette, Portable Target consultant for Action Target.

Scholastic Steel Challenge Logo

The Scholastic Steel Challenge is a national team-oriented youth shooting program developed by the Steel Challenge Shooting Association (SCSA) and is partly funded by a grant from the National Shooting Sports Foundation. This program is open to young men and women ages 12 to 20 and offers the opportunity for a four person team to compete for the national title in the Action Pistol Discipline of Speed Shooting. The SSC competition is a family sport of “speed steel” designed with an supportive environment taught by trained adult coaches who focus on the safe handling and use of handguns.

The SSC competitive format is based on the Steel Challenge, the nation’s most successful handgun competition. We adapted the competition format to provide an enjoyable, safe, and action packed competition for both beginner and experienced shooters.

Click each link below to view the Scholastic Steel Challenge stage diagrams:

This year, Action Target is offering a discounted steel target package for teams and ranges participating in the program and will provide technical support during the question and answer section of the program’s website. This allows the opportunity for company experts to assist ranges and teams in their efforts to expand shooting opportunities.

If you have questions regarding the target packages offered at discounted rates for SSC affiliates, please contact Chad Burdette at [email protected] for more information.

For more information about the Scholastic Steel Challenge, please visit their website.

Action Target Weekly Newsletter Celebrates One Year Anniversary

Posted on by Marketing Action Target

On June 3, 2010, Action Target became the only shooting range development company in the world to produce a weekly newsletter, called The Action Target Journal. Accomplishing this challenging task created a new innovative source of information about superior products and special pricing on targets exclusively available to our subscribers, as seen in our ‘Steel Deal’ section.

For the last 52 weeks, without disruption, our newsletter has been published to an ever-growing list of subscribers. After launching our first newsletter, Action Target quickly gained over 15,000 civilian, law enforcement, and military readers. Now at our one year mark, our list of readers has more than doubled.

Action Target NewsletterThe Action Target weekly newsletter has definitely caught the attention of the firearms industry. Despite the many requests to purchase advertising space by industry related companies, firms, and organizations, our readers will never see their advertisements in our newsletters.

“Action Target previously adopted several different forms of a newsletter, but the formats did not fully support the entire world market that makes up the shooting industry. After discussing the matter very candidly with many of our clients, it was obvious there was a need not being met. So, we put together a very ambitious plan for a weekly newsletter that would properly address the items that encompass the aspects of the shooting world desire from Action Target. To date, we have received thousands of positive comments about our weekly newsletter in addition to the hundreds of times it has been republished,” said Chad Burdette, Portable Target sales consultant.

Action Target’s weekly newsletter continues to evolve since its first publication. It went from a static publication to one actively soliciting feedback from our readers. The received feedback resulted in strategic partnerships, as seen with Hufcor and their FlexTact reconfigurable shoot house and Reactive Target System (RTS) for their Self-Healing Targets and economical Mobile Wireless Hit-Counting system.

To subscribe to our weekly newsletter, The Action Target Journal, click here. For Action Target’s full line of products and services, visit our website, www.actiontarget.com. To purchase our products for drop shipment direct to your U.S. range or facility, shop online at www.shopactiontarget.com .

Action Target Media Contact:

Chad Burdette
[email protected]
3411 S Mountain Vista Parkway
Provo, UT 84606,
Ph: 801-377-8033

AT Hold (Set of 3) for only $150!

Posted on by Marketing Action Target

AT Hold (Set of 3)

The AT Hold (Set of 3) is this month’s Target of the Month. This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199, we are offering this three-pack for only $150 in the month of June..

This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code HOLDUP3 when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires June 30, 2011.

AT Hostage, Plate Rack & Dueling Tree AR550 for only $1500

Posted on by Marketing Action Target

As part of our Target of the Month program, Action Target is pleased to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) consisting of these three target systems:

PT Hostage

  • AT Hostage (AR550 rifle rated steel)

PT Dueling Tree

  • AT Dueling Tree (AR550 rifle rated steel)

PT Plate Rack

  • AT Plate Rack (only available in AR500 handgun steel)

Normally these three target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase this package, visit our Action Target online store at www.shopactiontarget.com , and enter the coupon code STEELSPECIAL2011 upon checkout. Only one code per order. Offer cannot be combined with other discounts or specials. Offer expires December 31, 2011.

New Target of the Month Program

Posted on by Marketing Action Target

At Action Target, we know budgets are tighter more than ever right now. We also know that training needs have to continually change to avoid complacency. To help ease the burdens these factors place on the training industry, we are excited to announce our Target of the Month program.

The Target of the Month program offers one of our portable target systems at an unbelievable low price to our newsletter subscribers. The discount price lasts the entire month that the specific product is advertised, so be sure to place your orders early before the month ends. There is NO LIMIT on the number of products ordered.

To kick off this program, we are featuring our PT Hold (Set of 3) Package . This package includes three target bases that utilize 1” x 2” strips of wood and provides a superior stable platform for you to mount targets onto. Regularly priced at $199 for the three-pack, this program allows you to purchase all three PT Holds for $150.

Action Target Hold Plus

This offer is now available through June 30, 2011 at our Action Target online store, www.shopactiontarget.com , by entering the coupon code HOLDUP3 upon checkout.

With this promotional offer changing each month, we also want to announce our ‘Standing Offer’ that starts this June and continues through the end of December 2011. This offer includes our Newsletter Steel Target Package consisting of the following target systems:

  • AT Hostage (AR550 rifle rated steel)
  • AT Dueling Tree (AR550 rifle rated steel)
  • AT Plate Rack (only available in AR500 handgun steel)

When priced individually, these target systems cost about $1800, but through the Newsletter Steel Target Package, you only pay $1,500. To purchase these systems, add the Steel Target Package (AT Hostage, Dueling Tree AR550 & Plate Rack Package) to your shopping cart and enter the coupon code STEELSPECIAL2011 upon checking out to receive your discount.

Action Target Now ISO 9001:2008 Certified

Posted on by Marketing Action Target

Recently, Action Target underwent a detailed, comprehensive, and rigorous certification process with the International Organization for Standardization (ISO). The ISO is a worldwide network of standardization entities which establish quality management benchmarks for all levels of an organization to adhere.

Kyle Burdette, Action Target’s Vice President of Quality Assurance championed the certification process. He commented, “To demonstrate our ongoing commitment to superior quality and reliability, Action Target is now officially ISO 9001:2008 certified. ISO 9001:2008 is a set of international standards for quality management and quality assurance. This exclusive standard represents an international consensus on good management practices, policies, and procedures that allow us to consistently deliver superior quality products. Because we are registered under ISO 9001:2008, you can take comfort in knowing that your shooting range equipment will be designed and manufactured under its demanding quality standards.”

Considering the rapid growth and expansion of Action Target not only in the USA but internationally as well, it was imperative to achieve the highest level of standardization. Therefore, they strategically embraced the ISO established requirements by addressing these areas of their organization:

  • Business Development
  • Market Development
  • Product Development
  • Policies & Procedures

Action Target is committed to continuous process improvement and excellence. Being ISO 9001: 2008 Certified is just one example of our relentless dedication to being the world leader and preferred choice of the firearms training industry.

Action Target Announces Early Registration for 2011 Law Enforcement Training Camp

Posted on by Marketing Action Target

Law Enforcement Training

For 20 years, Action Target has hosted one of the most comprehensive training camps for law enforcement in the United States. Law Enforcement Training Camp (LETC) is a week-long curriculum consisting of four eight-hour classes that are taught by world-class firearm instructors.

Law Enforcement TrainingThis year’s LETC provides highly qualified instructors with backgrounds consisting of the Safariland Shooting School, Hoffner’s Training Division, Team Spartan, GLOCK Training, Bill Rogers Shooting School, and the Action Target Academy. Combining high caliber instruction with an effective and comprehensive curriculum makes LETC one of most anticipated events among law enforcement agencies from the U.S. and abroad.

This event creates an opportunity for more hands on practical application of training, idea sharing, the exchange of great stories among advanced trainers and fellow law enforcement officers, and of course, the most trigger time. Each year, those participating in LETC take what they learned and incorporate that knowledge into their existing firearms training programs to help their academy and in-service personnel become more effective.

LETC provides students the opportunity to select a different course to take each day. Some of the courses available this year at LETC are:

  • LETC TrainingHigh Performance Handgun
  • Patrol Rifle/Carbine
  • Ultimate Shotgun
  • Rapid Deployment Patrol Rifle Operator
  • Emergency Medical Response for Firearm Instructors
  • Shoot, Move, & Communicate
  • Glock Armorer
  • Reactive Shooting on Steel for Speed & Accuracy
  • Advanced Practical Handgun
  • Success with Remedial Shooters

LETC

LETC will be held September 12-16, 2011 in Provo, UT. Don’t waste any time! Register by July 31, 2011 and only pay $450 to enjoy a week of shooting and learning from the best law enforcement firearms instructors in the US. Regular admission pricing for LETC begins August 1. Hosting sponsors provide for some scholarships, so please contact your territory managers to see if you qualify.

For more information on LETC, or to take advantage of early registration savings, visit the Training Calendar on our website, or download our information packet and registration form (PDF).