Author: Marketing Action Target

Range Project Spotlight: New Range In Pinellas County, Florida

Posted on by Marketing Action Target

The Pinellas County Sheriff’s Office will soon train in their new state-of-the-art outdoor baffled firing range. This new range includes Action Target’s high quality outdoor Total Containment Trap with a Screw Conveyor collection method. Both innovative systems make recycling much easier by catching all fired bullets in one 55 gallon barrel.

The new outdoor baffled firing range has a variety of tactical target systems, creating a multitude of training scenarios and environments that increase the range’s ability to do more than simply “qualifying” police officers.

Both ranges at the Pinellas County Sherriff’s Office include the follow training equipment and scenarios:

  • Running Targets—Essential for training since real-life threats do not stand still
  • Turning Targets—Used to create training environments promoting quick decision-making on how and when to take the shot
  • Multiple Threats—Programming “multiple adversaries” into gun fights and combat courses enhances training beyond single threat scenarios

Each training technique and target system is controlled by SmartRange—a computer software system that allows replication of “real world” scenarios. When engaging in a gun fight, officers experience several physiological changes to their bodies. Training in these realistic scenarios replicates this type of stress to help the officers learn how to handle it in a way that is safe and successful. When the moment does arise to put their training into action, they will have already learned how to more effectively manage their stress during action.

The range design includes input from Lt. Pupke (Pinellas County Sheriff), Lt. Littlejohn, Sgt. Chaisson, and Action Target. Everyone involved is pleased with the results of this fine training center. Action Target hopes to hold a training seminar at the range this coming spring, inviting local agencies to come and enjoy some great training on some great equipment.

We are proud of the foresight and planning done by Pinellas County, their leadership, their officers, and the citizens they serve. Thanks to the efforts of this agency, the Pinellas County Sheriff’s Office is now ready for anything the future holds for their department, putting the Action Target motto into action: “Better Equipped, Better Prepared.”

Action Target Holds Successful LETC 2011

Posted on by Marketing Action Target

Law Enforcement Training Camp (LETC) 2011 was a recent success for Action Target and we’d like to thank all who helped and attended this unique training experience. Here’s what some of the attendees had to say about it:

Dear Rick,

Please accept this letter of appreciation to all of the Action Target staff and instructors for their efforts in making LETC 2011 a huge success. This was the second LETC that I have attended and I was equally impressed with this one as much as I was with the first one I attended in 2010. The professionalism of the instructors, the level of instruction, the use of state of the art target systems, the coordination of training, and events made for a superior training and networking environment. I highly recommend LETC for a unique and truly outstanding training experience.

Sincerely,

Robert Kelly Wells
Training Sergeant
Teton County Sheriff’s Office, WY

Dear Action Target,

In September, I had the opportunity to attend the best firearms training of my Law Enforcement career. I participated in the 2011 Law Enforcement Training Camp at Action Target in Provo, Utah. I found the entire process, from registration to range time, was put together by a very professionally run organization. Each and every time I sent an email or made a phone call, I received a quick and informative answer. If the person I needed to contact was not available, I was put in touch with another person who was ready and able to answer my questions.

I was provided with all the maps and directions I needed to find my way to Action Target, the hotel, and the range. I called Action Target to advise them I was running late for registration and was told not to worry—someone would be there. I can say I was truly impressed with the high level of professionalism exhibited by all of the Action Target staff I encountered. Your company is an organization which treats its customers like family. I will never forget the warm, friendly service I received from Action Target.

The firearms training and range were excellent. I have been a firearms instructor since 1984 and trained with some outstanding trainers. I felt that we as shooters were treated as equals to the instructors and not as trainees. I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor. In less than a month I was back on the range with my officers teaching them some of the skills I learned at LETC. Overall their scores came up and I could see a difference between this shoot and their last shoot. I will continue to use the skills I learned from LETC to bring up the skill level of those I instruct. I recommend LETC to all of the shooters in my Department. I am already making plans to attend LETC 2012. I am in the process of getting approval for the purchase of Action Target steel targets to improve the firearms instruction I provide to my Department.

In closing, I would like to thank the Action Target family for all of the things you do to assist our Nation’s Police and Military in their chosen profession. The training and equipment you provide us is first rate. You may never know, but I can tell you that your training and equipment will and has saved the lives of our American heroes. In doing so, you have made yourselves heroes as well. Thank you again for your products and training; you help keep us safe.

Respectfully Submitted,

J. C. Boylan #26
Range Master
Maricopa County Community College District, AZ

Dear Mr. Matthews,

My name is Juan Lopez and I have been a law enforcement officer for 15 years. During my tenure as a police officer, I have carried the position of range instructor and department armorer. I recently had the pleasure of attending the September 2011 LETC Conference in Provo, Utah. I would like to take a moment to personally thank you and the Action Target staff for hosting such a phenomenal conference. This was my first time to your facility and I commend your staff for their dedication and passion. One of the things that impressed me was how your staff’s operating skills added to their expertise. Their commitment was very visible. The intensity of the conference was welcomed and it was a true privilege to be amongst the world’s best instructors in the business. I can see why your reputation of being one of very few companies out there to teach one of the most comprehensive training camps in the United States holds to be very true. The training was beyond thorough, your staff’s hospitality was over the top, and this training was hands down the most bang for your buck! The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream. My only question to you is when and how early can I register for attending the 2012 LETC?

Sincerely,

Juan Lopez
Detective
Commerce City, CO

Rick Matthews,

I’m writing to commend Action Target on the outstanding experience provided at the 2011 LETC.

Action Target has created an outstanding training environment supported by the commitment, energy, and skills of both the instructors and students. As a student and instructor in 2011, LETC is the training highlight of my 26-year policing career.

Congratulations and well done.

S/Sgt. Mark Horsley
Patrol District 2
Vancouver, WA

911 Commemorative Logo for LETCThanks again to everyone who participated in and helped make LETC 2011 a success! It is sincerely our privilege and honor to be able to work with the most dedicated, selfless, and hard-working members of the law enforcement community each year.

LETC 2012 will be held again in Provo, UT from September 10-14, 2012. Visit our Action Target Academy Calendar page to learn more about next year’s event, download our information brochure with more information, and read about the other types of trainings and seminars that the Action Target Academy will be holding throughout the country in 2012.

Controlled Pairs, Double Taps, or 6-Shot Rhythm?

Posted on by Marketing Action Target

by Jeffrey Denning

Editor’s Note: The views in this article are the author’s own and don’t necessarily represent those of Action Target, Inc.

The phrase “The shot heard around the world” refers to the single gunshot that began the battle of Lexington and Concord of the American Revolutionary War. In historic times, rifles could only shoot one round at a time. As time progressed, John Moses Browning and other inspired gunsmiths drastically changed the weapons in modern gun fighting by designing firearms capable of semi- and fully-automatic shooting. Today however, most shooters and firearms trainers continue shooting only two rounds at a time.

This type of culture asks the questions: Why and how did this phenomenon occur, and secondly, why pause in the middle of a gun fight? How is it that we’ve arrived at this point? Does it matter? This two-shot-only practice has been around for decades.

We’ve programmed ourselves to let the majority of our multiple shot drills be only controlled pairs or double taps-hammers accelerated pairs. Why? Examining the history of this trend is not as important as outlining the pros and cons and what we should do to improve, right?

So here it goes.

The usual tactical axiom states, “One hit is better than ten misses.” Which means, two shots are better than one, but why not three, four, or five shots?

Innovative Training Solution AutoPopperMany people have survived getting shot multiple times. The cliché “one shot, one kill” should be discarded from the war-fighter lexicon. This is especially the case for gun rounds, but also true with most every caliber of long gun used for close-quarters engagements.

So, how can we change our thinking and training?

Utilizing Action Target’s innovative Pepper Popper target is a great place to start. This target allows a shooter to shoot three, four, or even five shots as quickly as possible before the target falls. Adjusting the tension allows you to make the most of every shot as you train. Since most engagements are close in range, place this target within the distance Action Target recommends to ensure a realistic handgun training scenario.

For long guns training, try the new RTS Self-Healing Reactive Target . It is important to keep your shots fast, your groups tight, and have good balance with an aggressive stance as you fire three, four, or more shots at a time. Training with the RTS Self-Healing Reactive Target is a fun experience that mimics how many rounds you should take in real-world lethal encounters.

Action Target Hold PlusOne of the most enjoyable drills for me personally is a six-shot rhythm drill with my handgun. I use paper targets on my AT Hold target stands, and attempt really tight shot groups as rapidly as I can. Usually, I practice from 5-7 yards.

When using iron sights, try to get a flash-sight picture—where the front sight isn’t in perfect alignment, but slightly bobbles around in the rear sight. If you’re close enough to the target and have a smooth trigger, you’ll hit your target. Also, when you’re doing these drills, shoot as fast as you can.

We have come a long way since the ancient wars of the past. We must remember that if we want to win—keep shooting. The briefest remedy to survive and win any gunfight is to shoot faster and more accurately than the threat(s).

Until next time, continue to hone your skills and keep adding to your tactical toolbox.

About Jeffrey Denning

Jeffrey Denning is a former SWAT team leader, security contractor, undercover Federal Air Marshal, and Iraqi War Vet. He is the founder of Warrior SOS and writes tactical articles for Guns.com.

Discounted RTS Hit Counting System

Posted on by Marketing Action Target

During the entire month of November, we are offering our RTS Hit Counting System (Full Package) , designed for nine lanes, at a discounted price as part of our Target of the Month program. This offer is available at the Action Target Store or by contacting the Territory Manager for your region.

Enter the code FULL2011RTS when placing your order in the online store for the discount. Only one code per order. There is NO LIMIT on the number of products ordered. Offer cannot be combined with other discounts or specials. Offer expires November 30, 2011.

Regular Package Price: $4,826
November’s Price $3,799

New ATI Accessories in Time for Holiday Season

Posted on by Marketing Action Target

Action Target recently unveiled four new accessory products that are now available in the online store. In addition to purchasing each accessory separately, an Accessory Package is also available which includes all four products at a discounted price, just in time for the holiday season.

AT Drop Pouch: The AT Drop Pouch is a great range tool to hold your magazines, rounds, and even a water bottle. The pouch includes a bungee cord closure and a Velcro flap to secure contents. A reinforced 1/2″ hole at the bottom allows any unwanted debris or water to drain out. This pouch can mount to any belt or rig for easy access. Read More →

AT Gun Case: The AT Gun Case is fully padded and can hold one handgun and five magazines. The dual padded inside zipper pocket and the lockable zipper slides add additional safety and protection. The reinforced carry handles provide an extra convenience when transporting your firearm. There is an outer Velcro piece for adding patches. Read More →

AT Shooter Bag: This shooter bag is made from durable, heavy-duty nylon and features nine total pockets (including a large central pocket), seven magazine compartments in the outer zip front pocket, a removable carrying strap that clips to two chrome plated steel D-rings for quick attachment, an external ID pocket, and full wrap-around nylon handles. Read More →

AT Utility Tool: This multi-functioning utility tool includes a can opener, a bottle opener, wire cutters, one two-inch ruler, a standard-sized flat head screwdriver, a small flat head screwdriver, a Phillips screwdriver, a mini saw, a knife, one two-sided file, regular pliers, and needle nose pliers. The utility tool also comes with a nylon case for easy carrying. Read More →

Accessories Bundle*: Christmas is just around the corner, so Action Target is offering a holiday special. This Accessories Bundle includes an AT Shooter Bag, AT Drop Pouch, AT Gun Case, and AT Utility Knife for just $75.00 $64.95, including shipping and handling. *Quantities are limited. Free shipping and handling only applies to orders placed before 12/02/11 Read More →

Visit www.shopactiontarget.com or www.actiontarget.com today to purchase your Action Target accessories in time for the holiday season.

Shooting Steel Targets (Part 3)

Posted on by Marketing Action Target

*Note: This is the last segment of our three-part series entitled “Shooting Steel Targets.” Part One was published in September and Part Two was published in early October in the Action Target Journal.

Many people are hesitant to shoot on steel targets because of bad experiences they have heard of, been the victim of, or witnessed. Over the years, Action Target has been approached time and again by those who have access to steel, welding equipment, and the ability to shoot on their property. Each and every time we hear similar scenarios: “I cut up this piece of steel [usually 1″ thick or greater] to use as a target. It should stop the bullets, but they either go right through it or cause unsafe ricochet and splatter.”

That would make anyone a little skeptical to shoot on steel, wouldn’t it?

So, as we publish the concluding segment of information dedicated to shooting portable steel targets, it is vital to include some facts about steel. We have included some information about what steel actually is, the hardness and quality associated with different ratings of steel, and some truths about steel that affect safety.

With more and more companies and individuals manufacturing steel targets, the water has become increasingly muddy where accurate information is concerned. With technical data provided by the American Iron and Steel Institute in Washington D.C., this report is designed to cut through the recent hype and establish a basis of fact for accurate evaluation and comparison.

What is Steel?

Steel is an alloy metal composed of iron and varying amounts of carbon and/or other elements such as chromium, nickel, tungsten, manganese, and so on. Steel with specific properties and characteristics is created by adjusting the overall chemical composition or by altering the various production processes such as rolling, finishing, and heat treatment. Because each of these factors can be modified, there is potentially no limit to the number of different steel recipes that can be created. Currently, there are over 3,000 cataloged grades or chemical compositions of steel available. Steel can utilize a wide variety of alloying elements and heat treatments to develop the most desirable combination of properties.

Steel Hardness and Quality

For steel targets to be functional and safe, they should be made of high-quality through hardened steel that has a minimum Brinell hardness number (BHN) of at least 500. The steel must also provide sufficient strength, toughness, and impact resistance. The Brinell hardness test depends upon the resistance offered to the penetration of a carbide steel ball (1.6 mm diameter) when subjected to a weight of 12.6 kg. The resulting hardness value is computed as the ratio of the applied load to the area of the indentation produced. This test is accepted as a worldwide standard for measuring the hardness of steel.

Truth: There are Two Factors that Affect the Hardness of Steel

The first is the amount of carbon and other alloying elements in its chemical composition, and the second is the manner in which the heating and cooling of the steel is manipulated. These factors are determined at the most fundamental level and affect the finished steel as a whole.

Truth: Steel Hardness Is a Critical Safety Issue

The hardness of the steel is so critical because only a smooth surface will generate predictable splatter patterns. Steel that is not sufficiently hard can develop pits, craters, dimples, and other hazardous deformations. When a bullet hits one of these deformations, it is impossible to predict where the splatter will go, thereby creating an unacceptable training environment.

There are many steel mills located around the world, but only a select few are able to produce steel that is hard enough and of sufficient quality to be safely used for steel targets. HARDOX / SSAB, Bethlehem-Lucas, Oregon Steel Mills, and NKK are major producers of such steel. Each of these companies may have minor proprietary differences in their production methods, but they all must make sheets of hard steel in essentially the same way.

Nevertheless, some suppliers of targets and shooting range equipment attempt to muddy the water and create perceived differences in steel quality where none exist. One particularly misleading claim refers to AR steel as “surface hardened” only. We state the following with all possible force:

Despite the inaccurate claims, AR steel is NOT surface hardened. It is through hardened. Witness the quotes listed below from steel suppliers around the country.

  • Heflin Steel: “Heflin REM 500 abrasion resistant plate is a premium grade wear plate, ideal for extreme abrasion coupled with resistance to impact. REM 500 plate is through hardened up to a 3″ thickness for maximum hardness and abrasion resistance.” (Source: https://www.escocorp.com/heflin_steel/wear/materials.html)

Note: These companies are steel suppliers, not manufacturers or producers. They buy steel from the actual manufacturers like HARDOX / SSAB, and then re-sell it to their own customers.

Action Target uses only high-quality, through hardened steel with a Brinell hardness rating of at least 500, and we use it in every one of our ballistic steel products.

Be careful not to get caught up in the “more is better” mindset. Just because a Brinell hardness number (BHN) of 500 or 550 is good, it does not mean a rating of 700 is better. While you must use steel that is hard enough for the task, going overboard only impacts your checkbook and not the product.

For more information on portable steel targets, Action Target has created one of the most comprehensive documents on the subject. The Action Target Steel Resource Guide (PDF) provides details on the properties of steel, how they relate to steel targets, and why they are important and so much more.

If you are looking for information about a specific target, visit our Portable Targets page of our website.

Action Target Becomes an NSSF Voting Member

Posted on by Marketing Action Target

Action Target is proud to announce its recent acceptance as a voting member of the National Shooting Sports Foundation (NSSF).

Founded over 25 years ago, Action Target began with two high school friends working out of their garage. Today, Action Target has become the world’s largest shooting range equipment manufacturer.

Holding more than 40 patents, Action Target has steadily increased its inventory to include over 4,000 products. In addition to manufacturing, Action Target also designs, delivers, and installs indoor and outdoor range equipment throughout the world. Action Target is the preferred choice for the firearms training programs of US & international commercial/sport shooters, law enforcement, military, Special Forces groups, and tactical training schools.

Action Target is honored to be accepted as a voting member by the NSSF’s Board of Directors. It is our pledge to assist in the NSSF’s ongoing mission to promote, protect, and preserve both the shooting industry and the heritage we all share. As private ownership of firearms increases, the need for safe facilities to practice shooting has become crucial. Action Target and the NSSF will work together to enhance the presence of commercial shooting ranges in the USA while supporting the many programs they offer.

About the NSSF

Following a series of industry meetings in the late 1950’s—sponsored by Field & Stream Magazine—the National Shooting Sports Foundation (NSSF) was chartered in 1961 to promote a better understanding of and a greater participation in hunting and shooting sports.

In 1963, the Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) merged its promotional arm into the NSSF enabling the foundation to expand its efforts and establish its own headquarters in Riverside, CT.

Recognizing the growing urbanization of America, NSSF first sought to build public awareness of the sportsman’s role in conservation and their contributions to wildlife management through landmark efforts such as the annual National Hunting and Fishing Day, established in 1973.

Over the years, the foundation has continued its public outreach efforts while also developing a wide array of programs to encourage new and added participation in hunting and target shooting sports. In the early 1980’s, NSSF was at the forefront of promoting the then-new sport of sporting clays and generating widespread publicity for shooting games of all kinds. An example was the 1988 “Sportsman’s Team Challenge”—the first made-for-TV shooting competition appearing on ESPN, which continued through the 1990’s.

Over the past several decades, NSSF has greatly expanded its efforts to strengthen hunting and shooting sports traditions through nationally based efforts such as STEP OUTSIDE, the Families Afield initiative, First Shots, and the Hunting Heritage Partnership, which provides grants to state wildlife agencies for programs that improve access and opportunity.

Since its inception, NSSF has been a leader in building opportunities so future generations can continue to enjoy hunting and shooting sports. NSSF is a major supporter of the nation’s youth shooting programs and has created its own programs such as the Scholastic Clay Target Program along with other similar efforts at the collegiate level.

Firearms safety education has also been a fundamental mission of NSSF throughout its history. Over the years, the foundation has distributed millions of safety brochures and delivered safety messages through television, radio, and print media outlets. Initiated in 1999, NSSF’s Project ChildSafe has distributed more than 35 million firearm safety kits throughout all 50 states.

The NSSF is actively engaged in representing its members in respect to key legal, regulatory, and legislative issues through its Government Relations division.

Since 1979, critical funding for NSSF’s many programs and activities has come from the NSSF-owned industry trade show, SHOT Show. From an inaugural event of only 50,000 square feet of exhibit space, the show has grown to some 700,000 square feet of exhibit space today and is the largest trade exposition of its kind in the world.

NSSF’s foundation represents the broad scope of the hunting and shooting sports industry. Members include manufacturers of sporting firearms, ammunition, a wide array of accessories, and equipment manufacturers as well as distributors, retailers, shooting ranges, and many other companies and organizations in the hunting and shooting sports community. Today’s membership includes more than 5,500 companies and organizations.