Author: Marketing Action Target

LETC 2012: Advanced Firearms Training for Professionals

Posted on by Marketing Action Target

For over 20 years, Action Target has been holding the Law Enforcement Training Camp (LETC) to help law enforcement departments across the nation get the quality firearms training they need and deserve. LETC is designed to give department firearms instructors the knowledge and tools necessary to increase their deputies’ skill level in tactical situations. While the classes are specifically designed to be highly advanced courses for firearms instructors, all law enforcement is welcome to participate in the training camp.

This year’s LETC will be held September 10-14, 2012 in Utah County, UT. Classes and activities will be split between Action Target headquarters in Provo, UT, and the Utah County Sheriff’s Office Thistle Firing Range which is located a short drive up the canyon in Thistle, UT.

“This was nothing less than the ultimate training experience and every range instructor’s dream,” says Juan Lopez, a detective from Commerce City, CO, of LETC 2011. “My only question to you is when and how early can I register for attending the 2012 LETC?”

Early registration is now available with a discounted tuition price of $450. Tuition goes to up to $495 for those that register after the July 31st deadline. Payment must be arranged at least 30 days before the start of class (Aug. 11) to avoid being dropped from the camp.

All courses offered at LETC are taught by highly qualified professional instructors, many of whom have decades of experience in firearms training. The instructors are chosen by Action Target from among leaders in the industry and include trusted partners from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group, and others.

“LETC was one of the top training experiences I’ve ever had,” said S/Sgt. Mark Horsley of Vancouver, Canada. “The quality of instructors was outstanding.”

This year’s classes include:

  • Advanced practical handgun
  • Combat skill drills for firearms instructors
  • Ultimate shotgun
  • Extreme close quarter battle tactics with hands, knife and pistol
  • Rapid deployment patrol rifle operator
  • Training for the fight with the pistol
  • Emergency medical response for firearms instructors
  • Shoot, move, communicate
  • Glock armorer’s course
  • Reactive shooting
  • Shoot house training
  • Ground combatives and weapons retention training

All classes are designed to force participants out of their comfort zone and into situations where they have to rely on their instincts and prior training. Even experienced professionals find they are pushed to perform at a higher level than ever before.

J. C. Boylan, a range master from Mesa Community College who has been a firearms instructor for 28 years said, “I can say that because of Action Target’s LETC, I am a better and more confident shooter as well as a better firearms instructor.”

Applicants are asked to list their top eight class choices from which four will be assigned based on class size and availability. Early registration increases the chance that applicants will be placed in the classes they want.

Monday, September 10th is considered a travel day with registration starting 2 p.m. at the Action Target headquarters. After registration, participants will be allowed to tour the Action Target facilities.

Classes start Tuesday morning and will be held every day from 9 a.m. to 5 p.m. Lunch will be provided as well as a BBQ dinner Tuesday night and a catered banquet Thursday night which includes a raffle.

The registration form for LETC can be found at https://www.actiontarget.com/calendar under the “More Info” column for Sept. 10-14. Instructions on how to submit your registration can be found at the bottom of page. Registration will be reserved for the first 160 applicants, so apply today!

We hope to see you there!

S and D Indoor Range Teams with Action Target to Deliver Superior Training

Posted on by Marketing Action Target

PROVO, Utah – May 3, 2012 – S and D Indoor Range held its grand opening celebration Saturday in Nicholasville, Kent. The new facilities include a firearms retail store as well as an indoor range built with equipment and technology from Action Target, the world’s largest manufacturer of shooting range products.

The range has 12 25-yard lanes, four designated for rifle use and eight for handguns, with target retrieval systems to deliver quick results. To maximize shooter safety, S and D installed a Total Containment Trap from Action Target which safely catches rounds at the end of the range.

The bullet trap uses armor steel to funnel bullets into a small gap that runs along the entire 50 foot width of the range. Once a bullet passes through the gap, it enters a deceleration chamber that spins the bullet in a circle until it runs out of energy and falls harmlessly into canisters that can be disposed of with minimal lead contact.

“The Total Containment Trap just makes it more convenient for us and safer environmentally,” said Lynn Dix, co-owner and manager of the range. “If anybody buys indoor range equipment, then the Total Containment Trap is the only way to go.”

Action Target also installed overhead protective baffles to minimize the risk of ricochet, shooting stalls separated by bulletproof glass and a Carey’s air ventilation system that pulls air towards the back of the range protecting shooters and the environment from hazardous lead dust contamination.

“Choosing Action Target was the correct decision,” Dix said. “If I had to do it over again, and I might, I would not look any further than Action Target to take care of our needs.”

S and D Indoor Range offers classes for concealed weapons permits as well as an introductory course on handguns and handgun safety. Customers can also rent firearms to use in the indoor range. S and D Indoor Range is located at 440 E. Brannon Rd. in south Nicholasville. For more information, visit www.SandDIndoorRange.com or call at (859) 273-0311.

About Action Target, Inc.

Action Target, Inc. is a privately owned business headquartered in Provo, Utah. As a world leader in shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.actiontarget.com. To learn more about Action Target products or to purchase items online, visit www.actiontarget.com/store.

Action Target, Inc
3411 S. Mountain Vista Pkwy, Provo, UT 84606 USA
Contact: Dave Mathis (801) 377-8033 Office / (801) 377-8096 Fax / [email protected]

S and D Indoor Range
440 E. Brannon Rd., Nicholasville, KY. 40356
Contact: Lynn Dix (859) 273-0311 Office / (859) 576-1188 Cell / [email protected]

Action Target Founders Named Finalist in Entrepreneur of the Year Award

Posted on by Marketing Action Target

Action Target LogoPROVO, Utah— In today’s hard-hit economy, two local Utah businessmen have been named finalists of the 2012 Ernst and Young Entrepreneur of the Year Award.

Kyle Bateman and Addison Sovine of Action Target, Inc. are among a handful of entrepreneurs to be named finalists in the Utah region, which includes Wyoming and half of Idaho. These local businessmen were selected from more than 1,700 applicants because of their significant impact on their surrounding business community.

“It is an honor,” stated Sovine. “There are so many great companies in this area and I am grateful to be listed among them.”

But being a successful entrepreneur in today’s economy does not come easy. “It has required a lot more work than I might have imagined early on,” said Bateman. “It is hard to comprehend how many things there are to do and how much work you will have to put into your business to make it successful. Having said that, I am still amazed that things have worked out as well as they have.”

Sovine and Addison founded Action Target out of an auto body shop in 1985. Their business idea was created atop the hood of a police vehicle, followed by their tireless work and hours to bring their ideas to the country. Since that time, Action Target has become the industry leader in shooting range design and Portable Steel Targets.

Sovine and Addison are in the running with 32 other finalists for this year’s top honored award. Ernst and Young developed the Entrepreneur of the Year Award program to celebrate successful entrepreneurs. It has grown into an award program that spans more than 140 cities in 50 countries. This year’s Utah region winners region will go on to compete against winners from other regions around the country, and subsequently the world. Utah Region winners will be announced on June 7, 2012.

Action Target Media Contact:

Sheryle Coray
[email protected]

About Action Target Inc.

Based in Provo, Utah, Action Target is the leading manufacturer of custom shooting ranges and portable steel targets for military, law enforcement, Special Forces groups, tactical training schools, and commercial applications. Since its founding in 1985, Action Target has become the world’s largest shooting range equipment manager.

Perfect Practice Makes Perfect (Part 2)

Posted on by Marketing Action Target

BY ABNER MIRANDA

Editor’s Note: This is a continuation from last weeks article titled, Perfect Practice Makes Perfect. Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

The Action Target Dueling Tree is comprised of six individual 6” swinger plates that slam from one side to the other with each individual bullet strike. Of course one can use these targets in the conventional way of swinging the plates back and forth. Yawn! Why, for goodness sakes, would you squander your range time by just shooting when you could be training? If you spend a little time thinking about it, you can really ramp up the training regimen with these things. Here are just a few of the drills that I’ve come up with so far with just two dueling trees.

First. You have a total of 12 swinging plates; those 12 plates give you a total of 24 individual, customizable targets to work with. And yes, you really should spend the money and get two of these—two is one, one is none. I’ll tell you why later on. By employing various color combinations you can take what is normally a simple target shooting session and turn it into a neuron-scathing race that usually leaves shooters out of breath and laughing pretty hard at the end. However, more than that, they will have made multiple Positive Instant Recognition (PIR) pathways that will stick in their minds. The most basic drill that can be done with this sort of thing is actually with just the factory flat black color that these come with. Once you have both trees set up, which only takes about ten minutes with a socket wrench, you can get started with the fun stuff. You stand the trees side by side then swing all of the plates to the inside of both trees. Next, you want to choose your comfort level as to just how close you want to stand when shooting on steel. Here’s my input on the subject: I have been shooting on steel for several years and have only been hit once when I was standing too far to the side of a student. Understand that when I say “hit,” it was more like being popped by a piece of flying gravel from a mower. Trust me, Airsoft pellets hurt far worse than this.

If you are shooting steel you should know that the mechanics of how the bullet dumps its energy is always going to be in a radial pattern. What this means is if you’re the shooter you’re fine, you will not get hit due to simple physics. However, if you’re the instructor, try standing behind the shooter and giving verbal commands from about a foot back, otherwise you might get stung. Most of the plates that Action Target makes have a slight downward face that deflects the impact energy down towards the ground. This allows you to shoot pistols very close and rifles from moderate distance. Please refer to the instructions that come with your targets and follow what they say as not doing so could result in harm to yourself and damage to your plates.

As you begin shooting the first drill with your dueling trees, you start at the lower left then move to the upper right, then upper left, then lower right, and so on until you have all of the plates turned to the outside. Essentially you’re making an “X” pattern over and over. Twelve shots later you are good and warmed up and you have just completed a more dynamic training exercise than any static paper target session could have ever afforded you. In doing this drill you have engaged multiple targets that required a large amount of swinging of your weapon so as to acquire sight picture for each. The idea here is to engage your target with follow through but not to dwell on it. In a very short time frame you will find that you will be hitting a target while your eyes are already locking onto the next plate. You want to keep moving one to the other as rapidly as possible. Because the dueling trees are so tall I like to do this drill from the 5-yard line with my pistol and from about the 10-yard line with my rifle. I’m 6’4” and I find these trees to be high enough that I’m not shooting down all the time. By staying in close, it forces me to have to really move my sights and body around for each shot.

If you really want to pour on the pressure you can do things like painting each plate a different color on either side. You can repeat colors if need be, just don’t repeat them in the same 12 plate set/side. Next you need to make small discs of wood (available at hobby stores) that have the same exact color combinations as your plates. For example, if you paint a plate blue on one side and green on the other you will need to have a disk with the same color scheme. Do this for all 12 plates then have your range buddy (never shoot alone) set the row of 12 discs out in front of you on your range table with a towel covering them. When your buddy says, “go” they start a timer, you then uncover the discs and whatever color combo is in front of you dictates the order you must shoot in, (from left to right). The problem is that the dueling trees are not left to right, or horizontal to put it simply. They are vertical, and to add insult to injury, your “buddy” has done a superb job of making sure that the discs are staggered so that no two colors are beside the other on the actual dueling tree…don’t you just love it? But wait, there’s more!

While you’re busy taking out plates, you’re uncovering even more colors which are muddying up your concentration so not only do you have to pay attention to the color orders, you also have to pay attention that you’re not re-shooting the same color that is on the other side of a plate. So, now you have to not only look for colors but you have to make sure that they don’t already have a bullet hit on them. Oh trust me, this game gets worse! Now that you have all of your plates flipped over, you holster your pistol, reach down and flip all of the color plates over and, that’s right, you do it all over again.

Meanwhile it is your buddy’s job to be trash talking you the whole time and vice-versa. And yes this is a requirement on my range. I want my shooters talking because I want to split their attention as much as possible so that their brains learn how to run their guns on autopilot. I don’t want rounds being counted because I want you to have to reload at least once, hence the need for two dueling trees. At a total of 24 plates in this drill even an FN 5-Seven will need a reload. If you’re doing this with a rifle it is your buddy’s sworn duty to download your magazines to only about 15 rounds each. Twelve rounds would be too obvious, now wouldn’t it? No, boys and girls, I want you well into your next course of 12 plates when your gun runs dry. I love it!

At the end of this drill you will be wasted, and remember, the clock is running so no dawdling. The time element is crucial because without it you won’t feel the urgency of performance that is so needed to properly motivate you to perform at your best. To not run a timer would be like basketball not having a shot clock…sacrilege!

This write up is just the tip of the iceberg for what I have in store for you. In upcoming issues I’m going to show you some truly creative ways to rethink the use of your steel targets. There are so many more drills that are possible with these highly versatile reactive targets that there isn’t room in this review to show them all to you. Besides, I need to keep you hooked. Until then, practice hard.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (Tenn.) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor and an AR-15 armorer.

Which System is Better for the Total Containment Trap: Conveyor or Bucket?

Posted on by Marketing Action Target

The goal of every range should be to increase facility revenue. In order to achieve this goal, all range products and features should be carefully evaluated to ensure they maximize revenue and are aligned with the volume of range use. While the bucket system is the ideal solution for some ranges, Action Target recommends that all facilities with a Total Containment Trap engaged at a rate of 70% or greater should use the conveyor system. In these ranges, the conveyor system is the best solution to increase range revenue.

Action Target Total Containment Trap with CanistersTime is money. The more time the range is shut down for service, the less money the range is making. In other words, each time a range has to shut down should be viewed as a potential loss of revenue. A range using a conveyor belt doesn’t have to shut down in order to service the trap because the conveyor is constantly collecting the fired rounds. When the range does shuts down for general maintenance, the workers don’t have to deal with clearing buckets and can better spend their time elsewhere.

It’s important to remember that labor is not free. Using buckets or canisters is seldom a viable solution because of the high amount of manual labor that is required, which greatly increases the cost of a bucket system beyond initial construction. Each of the canisters underneath the trap, when full, can weigh over 100 pounds. Due to the heaviness and awkwardness of these canisters, lead is often spilled and the canisters often become damaged. Workers then have to spend more time cleaning up the spilled contents. On a standard 10-lane range, there are more than 30 canisters to remove. If each of these canisters weighs about 100 pounds, there will be more than 1.5 tons of lead. By design, the canisters are meant to have a lid hammered on before removal. However too often, range operators choose to dump each of these buckets into a larger barrel or bin for removal. This creates an undue risk and safety issue as well as the potential threat of lead spillage, which again, requires additional cleanup and special handling. In short, while a bucket or canister system is less expensive initially, the cost of labor and upkeep quickly piles up.

Contrarily, a screw conveyor removes the spent rounds and lead to a single location to be removed. The movement of the lead and spent bullets in the screw conveyor is hands-free; the only engagement is removing and replacing the large barrel after it is full. This can be done easily with a small forklift or a pallet jack and requires far less time and effort than that required with a bucket system.

A final reason why the conveyor system is recommended in Total Containment Traps is safety. If a canister is allowed to overfill, the rounds will remain in the bullet trap and can potentially cause ricochet and/or clogging. Barrels can become filled with lead in as little as two weeks. The more the lead piles up, the bigger the safety issue. Range safety is critical and the screw conveyor system is the best choice for optimal safety.

To learn more about Actions Target’s Total Containment Trap, its bucket system, or its conveyor belt system, visit the Bullet Traps page.

Perfect Practice Makes Perfect (Part 1)

Posted on by Marketing Action Target

BY ABNER MIRANDA

Editor’s Note: Action Target has republished this article in its entirety with the permission of the author. Ideas, comments, practices, recommendations, etc. are the author’s own and do not necessarily represent those of Action Target.

Last year I attended a shortened version of the world famous Rogers Range Course (RRC). It was put on by High Caliber Training in Crittenden County, AR. In law enforcement, pistol craft is your bread and butter and reactive shooting is a must-have for the modern officer. Reactive shooting is the condition in which you cease to think about engaging the target and just do it. The course of fire at the RRC is comprised of seven, pneumatically operated targets across five shooting stands that are staggered from seven to 20 yards. The shooter stands inside a framed doorway inset in a wall that runs the length of the multi-bay RRC. From this position, you fire nine challenging courses of fire, during which 8″ steel targets are only exposed from .5 to .75 seconds each. Those times are tough considering that a precision shooter’s reaction time to hit a target, from a security holster, is about 1.5 seconds. Upon leaving the course with a final score of around 70%, if memory serves, I was stunned that “a top notch shooter who is accustomed to scoring no less than in the high 90’s would score so poorly.” OK, all drama set aside, the fact is that at the RRC a 70% is pretty darn good considering just how hard this kind of training is. I spoke with Bill Rogers at SHOT Show 2012 and he told me that it was a respectable score. So there you go. Now I feel better.

Upon returning home from the RRC I knew that I had to incorporate those things that I’d learned into my weekly training time on my home range. It was then that I reached out to Action Target and requested to borrow some of their steel targets. I have, since then, cast off all of my paper targets, except for zeroing purposes and have gone to all steel. Why you may ask? Once you transition to steel you will NEVER go back to shooting paper…ever! Nothing is better at giving the shooter instant feedback than hitting a reactive steel target.

Practice Makes Permanent

After a solid year of looking for a piece of property that would allow me to shoot unfettered, I found a 3.5 acre piece of land in southeastern Tennessee that fit the bill. Since moving in I have set out to create a range that allows me to do all of the things that I could never get away with at my LE range. Cars, house doors, cinder blocks, watermelons, body armor, and armored glass—you name it, we shoot it. With multiple barriers and about 17 reactive steel targets, I have the range that I’ve always wanted. By incorporating the training that Bill Rogers has laid out in his courses, I have started honing my shooting skills and am now passing these skills onto my friends and family.

There is a saying in shooting that goes “perfect practice makes perfect.” Most of us are accustomed to hearing “practice makes perfect.” However, time has shown us that practice only makes permanent. In other words, repetition makes something permanent—it doesn’t make it right. When you were a kid learning to play baseball, how many times did you hear your coach yell “keep your eye on the ball!”? Through devotion and arduous repetition, the moment finally arrives when the young athlete hears the crack of the bat and sends the ball sailing over the outfield. Within 300 milliseconds of the success, the mind forms a positive neural pathway and stores the muscle memory labeling it “success!” Bill refers to this similar phenomenon in shooting as Positive Instant Recognition (PIR). PIR in shooting, just as in sports, must be recognized immediately or else the mind won’t record the success as such. This is easy in sports because you can see, feel, and hear the contact with the ball. In shooting, PIR is almost impossible to achieve because a fired shot that misses a paper target sounds and feels exactly like one that pierces the 10 ring. So how does one achieve PIR in shooting? Ditch the paper targets and go to all steel. With the instant feedback of ringing steel, the shooter gets the PIR that’s desperately needed to form a positive neural pathway.

Dueling Tree (front) [web]No one makes steel targets better than Action Target. I have been using their target systems for several years now and have grown accustomed to the sound of steel registering a hit from hundreds of yards away. Of all of the products that Action Target makes, I find the Dueling Tree the most versatile. Not only does it offer an exhilarating speed challenge while shooting up close, it also offers a positive swinging action that can be easily seen from far away. Available in AR550 through-hardened steel capable of absorbing rifle fire, the Dueling Tree offers years of training in an affordable target. Refacing these five-foot tall targets is as easy as spray-painting the bullet hits away.

To read the rest of the article and to hear more about Abner Miranda’s innovative use of Action Target’s Dueling Tree Targets, please refer to next week’s Action Target Journal article.

About the Author

Abner Miranda is a patrol officer at Signal Mountain (TN) Police Department. He is an FBI-trained hostage negotiator, a tactical rifle instructor, and an AR-15 armorer.

What is the Best Bullet Trap for my Range?

Posted on by Marketing Action Target

Choosing a bullet trap is an important decision that will directly impact a range’s profits. However, it is a decision that often seems overwhelming given the number of options available. To truly understand how important a bullet trap is to range operations and budget, it is helpful to think of the range as a large lead processor and to answer the following eight questions:

  1. Will the range be limited to handguns only, or will rifles be allowed?
  2. What other kinds of ammunition will be used?
  3. How many rounds will be fired each month? Each year?
  4. How do you plan to collect the lead from the trap?
  5. What about lead dust and other airborne particles?
  6. What kind of budget are you working with?
  7. Are there any size limitations?
  8. What about local fire codes and other restrictions?

Once these questions are answered, it becomes much easier to choose the optimal bullet trap that aligns with the range’s goals. Luckily for range owners, Action Target provides different bullet trap choices that cater to the many possible range uses. The two most common options for commercial range use are the Total Containment Trap (TCT) and the Rubber Berm Trap (RBT). Each has obvious benefits for any range, but the difference still depends on the use of each range and the answers to the above questions.

For example, if the range’s business plan calls for a small, low-use facility, then the Rubber Berm Trap is a great option. The RBT requires a smaller footprint than the Total Containment Trap and uses a smaller amount of floor space. It takes advantage of a hassle-free design that requires very little upkeep. It utilizes the practical and beneficial properties of rubber, while eliminating weaknesses and unnecessary elements of other designs. The RBT can also be serviced from the front, whereas the TCT must be serviced from the rear. The bottom line—The Rubber Berm Trap is cheaper to build and easier to maintain.

However, if the range has a high-volume, heavy-use facility, then the Rubber Berm Trap will quickly become a frustration and a large expense. In these types of ranges, the Total Containment Trap is the optimal choice.

AT Bullet Traps Used IndoorThe Total Containment Trap is the dominant industry standard for modern, heavy-duty, steel bullet traps. It is the superior choice for ranges where safety, reliability, simple maintenance, and ease of use are top priorities. The TCT can be used both indoors and outdoors in all types of law enforcement, military, and commercial shooting ranges. The TCT funnels fired rounds into a deceleration chamber, which increases safety for everyone on the range. Action Target’s patented Dust Collection Unit can be installed in the Total Containment Trap, protecting the range from lead dust contamination. The bottom line: Although more expensive than the Rubber Berm Trap, the Total Containment Trap is longer lasting and better for high-use ranges.

Before deciding on a trap, it is imperative to understand exactly what the requirements are to find the trap that supports the range goals. In today’s industry, too many owners are initially enticed by a low price only to be disappointed in the end due to the amount of unforeseen problems. For more information, Action Target has provided multiple whitepapers and a video to help choose the optimal bullet trap—visit the “Related Pages” section of our Bullet Traps page to access these resources.

Should I Shoot On Paper or Steel Targets?

Posted on by Marketing Action Target

There seems to be an ongoing industry-wide debate about which targets are best—paper or steel. While neither one will ever be crowned the ultimate victor, Action Target’s Steel Target Resource Guide gives meaningful insight to outline the strengths and weaknesses of each target type.

Paper

Action Target HoldShooting on paper is a great way to sight-in rifles and score trainings, and is great for qualifications held by law enforcement agencies. Paper allows a shooter to see where shots land, illustrating how tight groups are. The NRA and other leading organizations use a lot of paper targets precisely for this reason. Another benefit of paper targets is that they provide a bigger variety of shapes, sizes, pictures, and scenarios (there are even a lot of zombie targets out now to add an extra element of fun to training). Each organization has its own types of score zones, stages, and qualification targets, so the wide variety of paper targets allows for greater flexibility between events. Many competitions use paper targets because of this flexibility.

Steel

One of the greatest benefits of using steel targets is the instant feedback they provide. Shooters can usually see and hear when they’ve hit a steel target and this is something that cannot be done when using a paper target. Whether the range is training civilians or law enforcement officials, steel targets help shooters know whether their intended target was hit or not. Hearing and reacting to the sound of a shot hitting a target helps program muscle memory, which reinforces positive behavior. Up Close View of Static PackageJust like in all athletic training, the body subconsciously remembers how to repeat or orchestrate all the different variables required for a successful movement, or in this case, shot. The ability that steel targets offer in regards to instantaneous feedback can actually enhance training, speed, and accuracy. This is especially important for tactical shooting scenarios with movement, such as moving plates and targets. Having multiple senses invoked during this training process conditions the shooter to become a more powerful and effective shooter.

Another benefit of reactive steel targets is the pure entertainment factor. It may seem frivolous at first, but it can provide an enormous benefit to a training program. The fall, spin, bounce, and dodge of a target all lead to a fun and enjoyable experience for shooters of all skill levels. This will eventually lead to an increase in range use and therefore, an increase in profitability for the range.

So, should you shoot on paper or steel targets? In short, it depends on the purpose of the shooting exercise. As already discussed, if the purpose is for scoring, a paper target is best. However, if the shooter wants immediate feedback and would like to train on a more tactical level, steel targets are recommended. For more information on making the best decision, download Action Target’s Steel Resource Guide.

Action Target to Exhibit at April’s NRA Convention

Posted on by Marketing Action Target

As part of the NRA’s Annual Meetings and Exhibits, the NRA will be hosting its 141st annual meeting at the convention in St. Louis from April 12th to 15th. The upcoming convention is similar to the annual SHOT Show, but is open to open all NRA members—not just those who are commercial buyers and sellers.

As one of the largest events among the firearms industry, all major firearms manufacturers will be in attendance. This convention provides attendees with more than 340,000 square feet of guns, gear, outfitting, and even ATV’s. The expected attendance is set at more than 70,000 with more than 40 opportunities for attendees to meet celebrities at different booths during the event.

Action Target is excited to attend this year’s NRA event and will be exhibiting in two separate locations. Booth #211 will highlight Action Target range products and services while Booth #703 relates to Action Target’s consumer product lines—including field targets, paper targets, zombie targets, and other shooting range accessories like shooting bags and water bottles.

If you are able to attend the upcoming event, stop by the Action Target booths, catch some of the Action Target show specials, and check out some of the new projects Action Target is working on.