Author: Marketing Action Target

Illinois Shooting Range Braces for New Concealed Carry Law with Huge Upgrade

Posted on by Marketing Action Target

As Illinois becomes the 50th state to allow the concealed carry of firearms, one shooting range a half hour out of Chicago is preparing for the influx of new shooters and turning heads in the process.

GAT Guns of East Dundee, Ill., recently added a monumental 39 new indoor lanes to its existing 24 making it one of the largest indoor shooting ranges in the country and the go-to destination for shooters near and far.GAT Guns 3

The new ranges, which were designed and installed by Action Target, include 50-yard and 75-yard bays with 14 lanes each as well as a 50-foot long tactical training range with 11 lanes. There is also a large classroom to accommodate the thousands of concealed carry permit applicants expected to come through the doors when the new law goes into effect on January 5.

“We foresaw a need for a full service training facility in the area,” GAT Guns General Manager Randy Potter said. “There’s nobody else around here that can take care of customers from A to Z as completely as we can. We have the training classes, the firearms inventory, the accessories, and now we have one of the most advanced firearms training facilities in the country.”

With the new Illinois concealed carry law requiring 16 hours of training (including live fire training on a shooting range), GAT Guns provides the ideal venue.

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The new shooting bays include steel funnel bullet traps which safely collect and contain lead debris, bullet proof shooting stalls, an advanced air filtration system and Mancom target retrievers that allow for complete control over target distance, lighting effects and 360 degree random edging from an LCD control screen in every booth.

“Customers are blown away by the quality of the ranges,” Potter said. “The technology on our ranges allows shooters to control every aspect of their training. It’s an entirely new shooting experience.”

GAT Guns, which was founded in 1979, is already known as the Illinois headquarters of all things firearms with more than 6,000 guns in stock on any given day and 2,500 unique pieces on display.

“We consistently have folks from 150 miles south of here to the Wisconsin border and even as far west as the Mississippi River,” Potter said. “I attribute that to us being as unique as we are in size and scope as well as our commitment to professional customer service.”

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GAT Guns originally began in nearby Hanover Park and moved to the current location in 1989 where owner Greg A. Tropino (and thus the acronym “GAT”) bought an old restaurant and retrofitted it into the two-story gun supercenter it is today.

“Greg’s told me in the past that when he originally bought the building, he had no idea what he was going to put upstairs in the original footprint,” Potter said. “We’ve outgrown that by 10 times now.”

With 63 total lanes and shooting bays located on both floors, GAT Guns has quickly become one of the most talked about ranges in the country. It’s even attracted the attention of R. Lee “The Gunny” Ermey from Glock who spent a day there in May to promote the range and sign autographs.

“We had over 1,200 people wait to meet The Gunny that day he was here. It was a very fun event,” Potter said.

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Even more than entertainment and retail, however, the mission of GAT Guns is to provide a central location for firearms education and quality training.

Training courses provided at the range currently include NRA First Steps, women only classes taught by women instructors, five phases of tactical pistol, five phases of tactical carbine, introductory handgun, practical holster and soon, Illinois concealed carry classes.

The new shooting bays recently opened up to the public and are also available for law enforcement qualification as well.

Action Target Increases H&H Shooting Sports’ Lane Count

Posted on by Marketing Action Target

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PROVO, Utah – Aug. 15, 2013 – H&H Shooting Sports of Oklahoma City recently teamed up with Action Target, the world leader in shooting range development, equipment and services, to increase their shooting lane count from 55 to 61 making them one of the largest gun range and retail firearm stores in the nation.

Action Target’s six-lane addition to the H&H Shooting Sports Complex brings them to a total of 82,500 square feet and is the physical embodiment of their goal to grow the shooting sports. The 61 current lanes are not the typical shooting range variety, either. They have specific uses assigned to them from pistols to shotguns, archery, air guns and even black powder rifles.

“It wasn’t good enough to just do handguns, guests wanted to be able to shoot rifles, shotguns, black powder guns and bows too,” H&H founder Miles Hall said. “We really listen. Guests told us what they wanted and we kept adding lanes to meet those needs.”

For their guests (a term they use they use exclusively instead of customer), H&H is the mecca of the shooting sports world, a destination that attracted nearly 750,000 visitors in 2012 alone. H&H has also influenced the business side of the industry by becoming the model upon which many new ranges and stores are based.

“This complex shows the world that the gun industry still has validity, not just in Oklahoma, but everywhere,” Hall said. “These complexes are the new face of the industry and it is awesome that some folks want to duplicate what we have here back in their home states.”

The HallsWhile H&H Shooting Sports now boasts one of the largest commercial shooting ranges in the nation, it came from very modest beginnings. When Hall and his wife founded H&H in 1981 at the young ages of 20 and 18, it had a mere 10 50-foot shooting lanes. And it wasn’t until 15 years later, in 1996, that a retail store was added—a decision that set H&H on the path to becoming a hub of the shooting sports.

H&H now features a store with more than 2,000 firearms, a restaurant, virtual simulators, an online newswire and even the occasional wedding. Hall said he wishes he could take credit for the range’s success but that it all comes down to customer service and the simple act of listening.

“If you listen to people and watch who they are and do what they want you to do, they’re going to take good care of you,” Hall said. “They’ve taken good care of us here.”

H&H (which stands for “Hers and His”) is especially conscientious of women shooters who now make up nearly half of its customer base.

“Shooting is not a men’s only club anymore,” Hall said. “47 percent of our customer base is women, and ethnically, it is all over the board. We love that our guests are as diverse as they are.”

Even with the evolving landscape of new guests, technology and products, H&H stays true to their educational goal which includes training and teaching shooters how to safely use firearms while keeping it fun.

“We understand the entertainment factor, but its really all about education,” Hall said. “No one has to participate in shooting sports. They do it because they want to, and we try very hard to make it a fun and enjoyable time for them.”

H&H has plans to add more shop space to accommodate a larger selection of gun safes that will increase their size to 90,000 square feet. Plans are also being made to add another six shooting lanes after retrofitting some of the older ones.

2363A4E5-A751-4890-B362-D2A2413EF533[5] The grand opening of the new shooting lanes will be held Labor Day Weekend during normal business hours.

Crowdfunding and Shooting Ranges: Odd Couple or Perfect Match?

Posted on by Marketing Action Target

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In the old days, if you wanted money to finance a project or new business (like a shooting range), there were only a few ways to do it. You could talk to local business investors, obtain a small business loan, or beg a rich uncle. And if none of those worked, then you put the project on the back burner and waited to win the lottery.

It didn’t matter that there were tons of people who wanted whatever product or service you had to offer. If the people with the money weren’t convinced, then you really didn’t have any other options.

In 1997, fans of the British rock band Marillion broke that norm. They wanted to see the band go on tour despite the untimely bankruptcy of their record label, so the fans paid for it themselves. They set up an online campaign where people could donate whatever amount of money they could afford, and within a short period of time, they had raised enough money to send Marillion on a 21-date tour.

It wasn’t long before others caught on and started websites to fund bands, albums, movies, and art projects. Inventions and games soon followed with the introduction of gadgets like the Pebble Watch ($10.3 million raised) and an online video game called Star Citizen which raised more than $14 million through crowdfunding campaigns on its own website as well as Kickstarter. Thousands of other campaigns have been successful in the few short years crowdfunding has existed with a total of $2.7 billion being raised in 2012 alone.

But it wasn’t until the JOBS (Jumpstart Our Business Startups) Act was signed in April 2012 that all of this meant much to small businesses. This new legislation opened the doors for startups to solicit equity financing from the general public pending implementation of regulations by the SEC. While that piece of the JOBS Act has yet to go into effect, small businesses are still finding ways to get their ventures off the ground through crowdfunding sites.

Business partners Rob Krop and Matthew Jones are doing just that with a campaign to build an indoor shooting range in Frederick, Maryland, called The Machine Gun Nest. The pair started the project with two goals in mind: build an indoor range in a neglected area and create responsible gun owners one experience at a time. To meet those goals, they decided to reach out to the community through crowdfunding.The Machine Gun Nest

“Right off the bat, there were really only two crowdfunding sites that would allow us to do what we wanted to do. It was Indiegogo and GoFundMe,” Krop said. “One of the big reasons we chose Indiegogo was because they had better reviews, we saw better products, we saw more activity, and we also saw larger donations.”

Indiegogo allows people to donate to The Machine Gun Nest’s campaign by purchasing one of several perks including pistol and machine gun rentals, one year memberships, family memberships, and lifetime memberships. They also offer more extensive perks for larger donations of $5,000 and $10,000 like premier access to new machine guns and having a shooting lane named after you for sponsor donations.

The Machine Gun Nest has seen initial success with nearly $22,000 raised in the first 24 hours of the campaign being launched, but beyond donations, their campaign through Indiegogo has increased the project’s visibility and built awareness among their future customers.

“This provides a venue where we can not only raise capital, but we can raise awareness and reward people for believing in us before the project is created by giving them discounts for their donations,” Jones said. “It creates awareness. It creates a buzz. And everyone can see it happen right there on our campaign. They see dollars that are going toward something that they also care about.”

Other shooting ranges have attempted to finance themselves through Indiegogo in the past, but only one managed to raise more than $195 after a full 60-day campaign. The difference with The Machine Gun Nest campaign, Krop says, is that they’re hitting the pavement and talking to people about it in person as well as online.

“One of the things that has really helped us is just getting out in front of people. We got a booth at the local gun show and that was huge. We got a great response. People seeing that we’re moving forward and that we’re out there in person gave a lot more validity to what we’re doing, and people felt more comfortable donating,” Krop said. “The more we get out in front of people and talk to them, the more they see that it’s a real thing and not just something online.”

For both men, that determination comes from more than just a desire to own a profitable business.

“This is a cause as well as a business, and it matters to us,” Jones said. “We want to create an environment where we can show safe and proper use and training for firearms so the public can see that firearms do have a place in the hands of responsible citizens.”

Only 43 days are left in the campaign, and Krop and Jones both plan to continue face-to-face and online efforts to reach their campaign goal of $500,000 – a very tall order in the world of crowdfunding – but whether they reach their goal or not, they still plan to open the shooting range with the help of community investors.

Opening the range may not be their biggest achievement, however. The Machine Gun Nest has the chance to become the first shooting range ever to be successfully financed through crowdfunding and may pave the way for other ranges like it. With crowdfunding expected to explode in the next year and with the implementation of public equity financing coming soon, the shooting range industry has a unique opportunity to bypass traditional financing options and get direct support from the shooting community itself. While there are likely to be many failed campaigns along the way, there will also be those who rise to the top and pioneer a new business model for shooting ranges everywhere.

Quick Ways to Supplement Your Law Enforcement Budget at Year’s End

Posted on by Marketing Action Target

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Proper training begins with proper facilities and equipment. For law enforcement agencies, the fiscal year is coming to a close – making now a great time to use that extra budget for needed range equipment, upgrades, and services.

For agencies looking to upgrade while still saving money, Action Target | Law Enforcement Targets offers a number of programs to help law enforcement departments supplement their budgets without skimping on their ranges.

Recycling brass is a great way to reduce costs without cutting into budgets – and if done right, can mean more money for the range. The Law Enforcement Target Brass Program allows departments to recover money on their spent brass by applying credit to their account. The department then receives credit that can be used toward any Action Target or Law Enforcement Targets product or service including portable targets, range services, spare parts, or even range upgrades. Credit earned through the program never expires and can be accumulated over time for larger purchases. One agency accrued over $60,000 through brass trade-in alone.
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The process is simple: a range master collects the spent brass and securely fastens the containers to a pallet. The range master then contacts Law Enforcement Targets at 800-779-0182 and schedules a time for the brass to be picked up. The brass is picked up and sent to a local recycler, sorted, inspected and weighed. The freight cost will be taken out of the credit received. The range master is then contacted by Law Enforcement Targets with the credit amount based on the net weight of the brass which is competitively priced based on current commodity pricing.

 

Action Target | Law Enforcement Targets is a turnkey provider for Gun ranges and training facilities. With the Brass Program, departments can use the credit for range parts/services/range consumables including de-Lead products, eye and hearing protection, general use products or products for resale.

Guns and ammunition can also be converted to credit. Action Target works with PoliceTrades.com to help agencies receive revenue from ammunition, duty firearms, confiscated guns, and even restricted Class 3 weapons.

PoliceTrades.com works through a bidding process. An agency sends a list of firearms it is looking to remove, and PoliceTrades.com sends it to a bid network of Federal Firearms Licensed Dealers (FFLs). FFLs then bid, and the highest bid is presented to the agency for review. Once accepted, the agency ships to the FFL and receives credit toward Action Target products and services. This process works for both duty and confiscated firearms. A similar process is available for Class 3 firearms (select-fire and short barrel rifles and shotguns). PoliceTrades.com handles all of the ATF Form 5 transfer paperwork, so departments don’t have to worry about trudging through all of the red tape.Cut_4006_2

PoliceTrades.com also has a parts stripping and destruction program. Agencies can receive revenue through having old or confiscated firearms destroyed. Guns are stripped of valuable parts such as the slide, recoil springs, grips, and magazines while the serialized frame of the firearm is destroyed. The agency receives revenue from the parts as well as a certified letter detailing the serial numbers of the firearms and the date they were destroyed.

For more information on the brass trade-in program, the PoliceTrades.com programs, or any of Action Target’s products and services, call 801-705-9113.

LETC 2013: A Week of Advanced Firearms Training

Posted on by Marketing Action Target

With so many lives on the line, proper law enforcement firearms instruction is absolutely crucial to any police department’s ongoing training efforts. That is why Action Target has hosted its Advanced Law Enforcement Training Camp (LETC) for more than 20 years. This September, from the 9th to the 13th, marks another year as law enforcement departments from across the country and the world meet at Action Target’s headquarters for unparalleled advanced firearms training.

LETC is designed to aid department firearms instructors in their training effectiveness and skill – and to pass that on to officers in their own agencies. Classes are geared toward getting participants out of their comfort zones and pushing beyond their current skill levels. Past classes have enabled even the most experienced professionals to excel further and improve.

J.C. Boylan, Range Master from Maricopa County, Arizona, participated in LETC 2011. “The firearms training and range were excellent,” Boylan said. “I have been a firearms instructor since 1984 and trained with some outstanding trainers…I can say because of Action Target’s LETC, I became a better and more confident shooter as well as a better firearms instructor.”LETC 111

Participants choose four eight-hour classes to attend from the 11 offered.

This year’s classes include:

  • Advanced Practical Handgun
  • Ultimate Shotgun
  • Extreme Close Quarter Battle Tactics with Hands, Knife, and Pistol
  • Rapid Deployment Patrol Rifle Operator
  • Training for the Fight with the Pistol
  • Emergency Medical Response for Firearms Instructors
  • Shoot, Move, Communicate
  • Glock Armorer’s Course
  • Reactive Shooting
  • Shoothouse Training – Instructor Training
  • High Performance HandgunLETC 013

Classes will be held both at Action Target headquarters in Provo, UT, and the Utah County Sheriff’s Office Thistle Firing Range – just a short drive up the canyon in Thistle, UT.

Action Target has selected some of the best firearms instructors in the industry including instructors from Safariland Shooting School, Hoffner’s Training Academy, Spartan Tactical Training Group, and others. These instructors offer decades of experience in firearms and tactical training.

“The intensity of the conference was welcomed, and it was a true privilege to be among the world’s best instructors in the business,” Detective Juan Lopez said. “The training was beyond thorough, [Action Target’s staff’s] hospitality was over the top, and this training was hands down the most bang for your buck. The detailed lesson plans helped me to document and remember what I learned at the conference so I can continue to develop my skills as well as pass this training on to our officers who were unable to go. This was nothing less than the ultimate training experience and every range instructor’s dream.”LETC 072

A $500 tuition provides:

  • Four eight-hour classes taught by world class firearms instructors (choose from selection of 11)
  • Six meals (four lunches, BBQ dinner, and the closing banquet)
  • LETC “Dirty Harry” competition
  • LETC collectible T-shirt
  • Official certificate of completion signed by instructors
  • Collaboration with training professionals across the country

Attendees are required to bring their own weapons and ammunition. If the current ammunition shortage is preventing you  from attending, please contact us as we may have a solution for you through Salt Lake Wholesale Sports for most common handgun and rifle calibers.LETC 198

Registration is currently underway. Go to www.ActionTarget.com/calendar and follow the link under the “More Info” column for Sept. 9 – 13. Submission instructions are located at the bottom of the page. Contact Dallon Christensen at [email protected] for any registration questions or concerns including ammunition needs. LETC is limited to the first 160 paid applicants, and classes are first-come first-served. Slots are filling up fast, so register today!

While primarily geared toward law enforcement firearms trainers, all law enforcement are invited to attend. Join us for a week of top-notch firearms training!

Action Target More Than Doubles Its Arc-On Time through Use of Hypertherm’s TurboNest Software

Posted on by Marketing Action Target

Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products.hypertherm

Action Target is reporting less scrap and more arc-on time through the use of Hypertherm’s TurboNest software, part of the Hypertherm family of software products. In the past, the company manually nested its parts, as Tyler Haderlie, an associate process engineer explains. “We were nesting our products on the burn tables manually, which would take up to an hour between burns.”

The process was not only time consuming, but so inefficient it left the company with a lot of scrap metal. The company decided to use TurboNest so a computer could figure out the best way to nest its parts. This helped Action Target significantly reduce its steel consumption. In addition, Action Target was able to take advantage of the CAM software’s advanced editing features.

“Before we purchased TurboNest we were seeing average torch-on times in the low 30 percent range. Now…we are averaging in the low 70 percent range on both tables! Our capacity, on these two tables, is better than it has ever been,” Haderlie explains. “TurboNest was the easiest, and smartest, investment we have made for the burn tables.”

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TurboNest nesting software provides mechanized cutting users with an efficient and intuitive solution for profiling operations. The full-featured intermediate level nesting software is configurable to meet business needs, and backed by high quality technical support. Benefits of the software include better productivity, improved part quality, and increased cost savings. TurboNest also features a straightforward user platform, thoughtful screen layout, and intuitive navigation.

TurboNest has been one of the industry’s leading intermediate nesting software products for a number of years, offering best-in-class performance and reliability with a straight-forward, easy-to-use design. TurboNest is also a component of Hypertherm’s Built for Business™ Integrated Cutting Solutions,. Learn more about TurboNest at https://www.hyperthermcam.com.

 

 

This press release has been republished with the permission of Hypertherm. For more information, please contact Michelle Avila at [email protected].

The Firearm Blog Reviews Nashville Armory

Posted on by Marketing Action Target
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Nashville Armory
Credit: The Firearm Blog

Writer Alex C. of The Firearm Blog, one of the most popular gun related blogs in the world, recently took an afternoon to check out Nashville Armory, Tennessee’s newest shooting range installment. Nashville Armory has only been open for a few short months but is already making a huge splash in the firearms community because of its friendly environment and unmatched range technology. The 15,000-square-foot facility boasts a huge inventory of guns, ammo, shooting accessories, and even a shooters’ lounge where customers can grab a snack and a drink. Besides the retail and amenities, however, Nashville Armory’s claim to fame is its advanced indoor shooting range. The indoor range features two 75-foot bays with eight lanes each, a Total Containment Trap from Action Target, bulletproof glass shooting stalls, wireless target retrievers from Mancom (a subsidiary of Action Target), and 75-cubic-feet a minute ventilation provided by Carey’s Small Arms Range Ventilation.

Here is an excerpt from Alex C.’s review:

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Range owner Gary Semanchik
Credit: The Firearm Blog

Over the course of my life, I have probably waddled into no fewer than twenty or so indoor gun ranges. I love a quick visit to an indoor range to test a few pistols, have a short bit of fun, and get out quickly because the facility is usually either too hot or cold (depending on time of year), filled with lead particles and spent powder in the air that seems to linger forever, or be so dark and dank that at longer ranges you can barely see the holes you punch in the target. I am proud to say that on the advice of a friend of mine I got to check out what I believe may well be the finest gun range I have ever set foot inside. On Monday, May 6th I hopped on a plane and flew from Dallas to Nashville to check out this facility that I had only seen a few photos of hoping that it would be all it was cracked up to be. Let me tell you that without a doubt, it was.

Gary is the owner of Nashville Armory, but you wouldn’t know it if you were an unassuming patron. You see, Gary says that he likes to meet all of his customers at the door with a smile taking to the Walmart-greeter method (his words, not mine), and immediately you feel welcome. This stands in contrast to some other gun shops/ranges where the staff makes you feel privileged for being allowed to patronize their establishment.

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Employees pose with their favorite guns
Credit: The Firearm Blog

Now what makes Nashville Armory different you might ask? Well, I asked the very same question to Gary and he said simply this: “I wanted to set out and build the Apple Store of gun ranges; A one stop shop for firearms, equipment, classes, and training that would be family friendly and inviting”. Now that is a bold statement, but Gary has made it work and after the tour it is easy to understand how.

Read the full review on The Firearm Blog.

New Firearms Retailer Provides an Indoor Shooting Range for an Area Long Neglected

Posted on by Marketing Action Target

Red Dot Firearms of Layton, Utah, joins the short list of gun ranges in Davis CountyRed Dot Firearms 21

PROVO, Utah – May 22, 2013 – Davis County, Utah, recently welcomed a new kind of business to one of its largest shopping districts. Now you can get all of your grocery shopping done and hit the indoor shooting range all in the same place.

Red Dot Firearms, located just off I-15 exit 331 in Layton, recently opened its retail gun store and a 25 yard indoor shooting range capable of handling both handgun and rifle rounds including .5o BMG.

“We are the only retail firearms store in the area besides some of the big box stores, and we were the first place ever to apply for an indoor range license in the county,” owner Denny Wanlass said. “We felt like it was time people in the area had another option.”

According to Wanlass, many shooters in Utah have started moving their weekend shooting ventures away from public lands due to wildfires and other concerns, which means a higher demand for indoor ranges like Red Dot Firearms.

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The ventilation system blows refrigerated air from the rear of the range to the bullet trap where it is filtered to prevent shooters from being exposed to hazardous lead dust.

“A lot of people just drive out to the desert to shoot, but last summer, several wildfires were blamed on target shooting. Whether true or not, it’s still driving many shooters away from the wilderness areas and indoors,” Wanlass said. “That combined with the closures of public land and the increase in gas prices make our indoor range the perfect alternative.”

Shooters transitioning from the outdoors also get the added benefit of a climate controlled environment and a ventilation system installed by Carey’s Small Arms Range Systems that exceeds NIOSH, EPA and OSHA standards.

“We wanted a good ventilation system because we take our customers’ health very seriously,” Wanlass said. “Just about every person who has come out of there has said, ‘I love being in a range where I can breathe!’”

Fellow Utah business Action Target was contracted to install the range equipment at Red Dot Firearms including a 48-foot wide steel funnel bullet trap, armor steel ceiling and wall baffles to prevent rounds from escaping, and shooting stalls capable of stopping rifle rounds from point blank range.

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The Total Containment Trap is capable of handling handgun and rifle rounds including .50 BMG.

“Throughout the course of our research, it was clear that there really isn’t anyone else besides Action Target that is worth using,” Wanlass said. “The equipment on our range is second to none, and that means our customers can shoot with complete confidence that their safety is never going to be jeopardized.”

Red Dot Firearms is now open Monday through Friday from 10 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m. Classes in concealed carry, personal defense, hunter’s safety and more will be held regularly.

The Truth About Steel and Steel Targets, Pt. 2

Posted on by Marketing Action Target

When it comes to steel targets, it is important to understand there are crucial differences in the quality of the steel used to make the targets and the design of the targets themselves. In an age where it seems everyone “knows a guy” who can make steel targets for them out of a welding shop, understanding the facts about steel is even more important. Steel targets can be perfectly safe and a fantastic training tool if done right, but they can also be extremely dangerous if done wrong. Here at Action Target, we have been designing and manufacturing steel targetscart Small and tactical training systems for nearly 30 years. Here are some of the things we’ve learned along the way.

TRUTH – THERE IS A SIGNIFICANT DIFFERENCE IN THE QUALITY OF STEEL BEING USED

Unfortunately, there are steel targets out there that are poorly designed and are made of inferior steel. Homemade targets from local welding shops are usually the culprits, but some commercial target manufacturers use inferior steel as well. Because these targets are vulnerable to cratering, pocking, and general deformation, they are very dangerous and should be avoided. Any steel with a Brinell hardness rating under 400 falls into this category, including standard “T-1” steel with a hardness rating in the 300 range.

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Action Target centerfire handgun targets (like this 8″ circle) are all made of 3/8″ AR500 armor steel. Our rifle targets are made of 3/8″ AR550 armor steel.

After many years of experimenting to find the best solution, most major manufacturers of dependable, high quality steel targets now use steel with a Brinell hardness rating of at least 400. A few premium quality manufacturers use steel with a higher Brinell hardness rating of 500 or even 550. Fewer than 10 steel mills in the world can provide quality AR500/550 steel. Action Target has direct relationships with many of these suppliers which allows us to purchase steel mill direct. Steel of this quality is always certified by the plant that created it, however, at Action Target we conduct independent hardness testing on every shipment we receive. If the steel does not meet our ballistic standards, we reject the entire order and send it back.

Other steel certifications like “Magnum Steel” or “Extreme Steel” are merely marketing terms added by the manufacturer. When all the rhetoric is boiled away, there are manufacturers who use steel that is not appropriate for targets, and there are those who use steel that is. Make sure you know the difference.

PROPER DESIGN IS CRITICAL

Even the best steel can’t compensate for poorly designed targets. There are several unavoidable principles that must be followed to create targets that are as safe and durable as possible.

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All Action Target steel targets are designed for predictable splatter. There are never any exposed bolts, clamps, or brackets on the shooting surface, and the target leans forward slightly to dissipate some of the bullet’s energy.

TRUTH – SMOOTH AND TOTALLY FLAT SHOOTING SURFACES ARE ESSENTIAL FOR CONSISTENT SPLATTER PATTERNS

There are two things manufacturers can do to ruin the smoothness and flatness of a steel target. First, they can use inferior steel that will crater, pock, and deform. Second, they can put brackets, clamps, or bolts in the way of the shooting surfaces. Remember, anything that can be shot will be shot. Why is this an issue? Because you can do a reasonable job of predicting and protecting against a bullet’s splatter pattern when it hits a flat, uniform surface. If the steel is damaged or if anything else is in the way, all bets are off. Bullet fragmentation and ricochet are inherent and acknowledged issues when shooting on steel targets. Proper target design helps you address those issues with the highest degree of safety possible.

TRUTH – DISSIPATING A BULLET’S ENERGY IS SAFER AND HELPS YOUR TARGETS LAST LONGER

When a bullet strikes a steel target that is completely stationary at a 90-degree angle, all the bullet’s energy goes directly to weakening that point on the steel. If the target is completely stationary but is positioned at less than a 90-degree angle, a portion of the bullet’s energy at impact is deflected rather than absorbed. If the target is positioned at slightly less than a 90-degree angle AND the target is able to move on impact, a much larger portion of the bullet’s energy is deflected rather than absorbed.

NO STEEL TARGET IS INDESTRUCTIBLE

Without exception, every steel target out there today can be damaged. Steel hardness and proper design can both be defeated by misuse and/or abuse of the target.

TRUTH – THE BASIC DESTRUCTIVE FORCE GENERATED BY BULLETS STRIKING STEEL TARGETS IS HEAT

Excessive concentrated heat alters the steel’s hardness properties and results in damage to the target’s face. The amount of heat generated is proportional to the speed of the bullet, which is why rifles cause more damage to steel targets than handguns.

TRUTH – RIFLE DISTANCE ON STEEL TARGETS IS NOT AN EXACT SCIENCE

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Even though this target is made of AR550 armor steel, shooting too close or shooting with piercing rounds has caused severe damage to its shooting surface.

No matter what anyone tells you, shooting a steel target with a rifle – even at 100 yards – can damage your target, even if it has a Brinell hardness rating of 550. You must be very careful about your choice of steel and ammunition! Even with 550 Brinell steel and the target mounted at a significant angle, some damage is still possible, even at 100 yards. For best results, use only steel targetscart Small that are specifically designed for use with rifles.

With so many complex variables like ammunition type, rifle manufacturer, barrel length, bullet velocity and so on, it is virtually impossible to establish a set distance for shooting rifles on steel targets. To determine what works best with your specific equipment, we suggest the following: Fire a test shot from 100 yards and then examine the target. If there is no damage, move in a few yards and fire another test shot. Repeat the process until you find the optimal distance for your combination of rifle and ammunition. Some people may be comfortable with a certain amount of dimpling on the steel. Minor damage to the shooting surface will not create a shooting hazard if you are shooting at 100 yards, but if can be very dangerous if you choose to shoot at close range with a handgun on the same target. Even if your steel targets have only minimal rifle damage, they should never be used for closer distance handgun training.

TRUTH – SHOTGUN SLUG DISTANCE ON STEEL TARGETS MEANS 100 YARDS MINIMUM

Shotgun slugs have the greatest potential for bodily harm to the shooter due to the sheer volume of lead that can be returned from damaged or poorly designed steel targets. Stay back!

TRUTH – FRANGIBLE AMMUNITION REQUIRES THE SAME QUALITY STEEL AS REGULAR AMMUNITION

Many types of frangible ammunition, particularly for rifles, are lighter than regular lead ammunition. Remember that lighter bullets can mean greater speed, which means more heat, which can mean damage to your steel target. Just because frangible ammunition is designed to break up on impact doesn’t mean the distance requirements do not apply. You should follow the exact same rules with frangible ammunition as you do with any other.

TRUST THE EXPERTS

When it comes to your safety, don’t settle for the advice of your local welder. Steel targets can be fun and safe as long as they are made of quality steel and designed to produce predictable splatter. In fact, steel targets can be one of the greatest tools for firearms training, but they have to be manufactured correctly. Shooting on poorly designed targets made of inferior steel can result in severe bodily harm. Here at Action Target, your safety is our biggest concern. We have decades of experience manufacturing steel targets, and we constantly conduct ballistic research to make sure the steel we use meets our standards and your expectations. If you are looking for a steel target, trust us to point you in the right direction.